Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 40 min · GTM SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup Martina Lauchengco
  2. Video · 31 min · GTM Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu Howie Liu
  3. Video · 6 min · GTM How to create a great brand name | Jonathan Bell Jonathan Bell
  4. Video · 35 min · GTM Free Trial vs Freemium - Use the MOAT Framework to Decide Wes Bush
  5. Video · 10 min · GTM Breaking Into Product Led Growth | PLG series with TPF | The Product Folks | Himanshu Garg Himanshu Garg
  6. Video · 38 min · GTM Key Product-Led Growth Metrics To Monitor Allan Wille
  7. Video · 57 min · GTM OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023 Kyle Poyar
  8. Video · 58 min · GTM Onboarding Workshop: How to Diagnose and Fix Drop-Off customerio
  9. Video · 57 min · GTM Activation Masterclass Mixpanel
  10. Video · 17 min · GTM The 6 Most Common User Onboarding Mistakes 1,000 SaaS Companies Made Aazar Shad
  11. Video · 22 min · GTM The Real Reason Most A/B Tests Don't Move Conversions Andrew Capland
  12. Video · 55 min · GTM Master The North Star Metric with THIS Workshop Miro
  13. Video · 53 min · GTM Accelerating Time to Value Using Lean Methodology: How Gainsight Decreased TTV by 66% Pablo Dominguez
  14. Video · 15 min · GTM Net Revenue Retention for SaaS: Key Metric or Disguise for Disappointing Performance? Brian DeChesare
  15. Video · 19 min · GTM How to REDUCE CHURN through CUSTOMER Exit INTERVIEWS Irit Eizips
  16. Video · 54 min · GTM SaaS Talks #32: Customer Success feat. Manan Shah, Recruiterflow & Varun Sharma, Enterpret Manan Shah and Varun Sharma
  17. Video · 75 min · GTM [WEBINAR] Reduce 7 Types of Churn in 90 days CustomerSuccessBox
  18. Video · 29 min · GTM Usage-Based Pricing: The Next Evolution in Software Pricing Traction
  19. Video · 59 min · GTM 2025 SaaS benchmarks on retention and AI: How does your company compare? ChurnZero
  20. Video · 50 min · GTM Fireside Chat: Product-Led Growth with Girish Mathrubootham, Founder & CEO - Freshworks Girish Mathrubootham
  21. Video · 30 min · GTM 12 Years of Enterprise Sales Learnings In 29 Minutes Jen Allen-Knuth
  22. Video · 51 min · GTM Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call 30 Minutes to President’s Club
  23. Video · 17 min · GTM Why SaaS founders must charge more: Patrick McKenzie, Stripe Patrick McKenzie
  24. Video · 26 min · GTM 5 Things You Need to Do to Create a Category (and What Makes Them Super Hard) with Gainsight Nick Mehta and Anthony Kennada

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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