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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Taylor is good on the part reps own but rarely get credit for: feeding what you hear on calls back into positioning and... In Depth (First Round Review) Podcast · ~60 min · GTM "Everyone wants a silver bullet": selling lessons from Sam Taylor of Dropbox, Quip and now Loom Sam Taylor In 3 answers
  2. The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under... SaaSBoomi (Founder's Deep Dive) Podcast · 50 min listen · GTM Empowering the Channel Partner-led GTM Motion Shruti Ghatge with Suresh Sambandam In 3 answers
  3. Podcast · 1 hr 20 min · GTM How to become a category pirate | Christopher Lochhead Lenny Rachitsky In 3 answers
  4. Zoho's former creative director explains the UAE VAT campaign, Made in India Made for the World, and how they bought Super Bowl... Prime Venture Partners Podcast Podcast · 53 min · GTM How Zoho Cracked Global Markets with 3 Iconic Campaigns Jerome Manuel with Raffic Aslam In 3 answers
  5. A candid founder-to-founder chat on making outcome pricing actually work. cheekypint.substack.com Podcast · How Founders Use AI Bret Taylor on AI agents, outcome-based pricing, and the OpenAI board Cheeky Pint (Stripe) In 3 answers
  6. The single best tactical hour on AEO, with the 6x conversion data point. podcasts.apple.com Podcast · How Founders Use AI The ultimate guide to AEO: How to get ChatGPT to recommend your product (Ethan Smith, Graphite) Lenny's Podcast In 3 answers
  7. Concrete picture of what elite AI-assisted marketing actually looks like. podcasts.apple.com Podcast · How Founders Use AI This Is How the Top 1% Marketers Are Using AI Marketing Against The Grain In 3 answers
  8. The audio version of YC's user-interview classic, ideal for founders on the go. We include it as an alternate format for the... Spotify Podcast · ~35 min · Starting Up How to Talk to Users with Gustaf Alstromer | Startup School Y Combinator In 2 answers
  9. A clinical psychologist and a solo founder talk candidly about the mechanics of burnout and recovery, practical, specific, and... thebootstrappedfounder.com Podcast · medium · Starting Up The Reality of Burnout for Entrepreneurs (Bootstrapped Founder ep.) Arvid Kahl & Dr. Sherry Walling In 2 answers
  10. The most grounded, non-lawyerly take on the fear that keeps first-time founders up at night. Two founders who've tracked... Startups.com Podcast · ~35 min · Starting Up Will Somebody Try To Steal My Startup Idea? (Startup Therapy, Ep. 50) Wil Schroter & Ryan Rutan In 2 answers
  11. Rob Fitzpatrick is a self-described techie who taught himself to talk to customers, and his whole point is that good research... Indie Hackers Podcast · About 1 hour · Starting Up The Right Way to Talk to People About Your Business with Rob Fitzpatrick (Indie Hackers Podcast #154) Rob Fitzpatrick (host Courtland Allen) In 2 answers
  12. This is India's first and best-known SaaS-focused podcast, hosted by Sunil Neurgaonkar with over 100 Indian and global SaaS... Apple Podcasts Podcast · 125 episodes, roughly 30 to 45 minutes each · Starting Up SaaS Sessions Sunil Neurgaonkar In 2 answers
  13. This is the deepest library of Indian SaaS founder conversations, and founders here talk openly about the messy realities of... SaaSBoomi Podcast · Episodes ~30 to 60 min · Starting Up SaaSBoomi Podcast Suresh Sambandam, Arvind Parthiban, Varun Shoor In 2 answers
  14. Bob Moesta helped build the JTBD method alongside Christensen, and here he is specific about how to catch the non-functional... Inside Intercom Podcast · about 30 min · Starting Up Bob Moesta on Jobs-to-be-Done (Inside Intercom podcast) Bob Moesta with Intercom In 2 answers
  15. A calm, forward-looking conversation with an SEO advisor who has worked with Zapier, Tinder, and Coinbase, aimed squarely at... Lenny's Podcast Podcast · ~1 hr 15 min · Starting Up Rethinking SEO in the age of AI (Eli Schwartz) Lenny Rachitsky with Eli Schwartz In 2 answers
  16. This is a curated run of founder interviews on The SaaS Podcast about landing the very first paying customers, and the... SaaS Club Podcast · Ongoing series, ~45 to 60 min episodes · Starting Up Getting Your First SaaS Customers (Founder Interviews) Omer Khan, The SaaS Podcast In 2 answers
  17. Arvid Kahl bootstrapped and sold a real business, so this is a founder talking tradeoffs, not theory. He argues for finding an... Indie Hackers Podcast · About 60 to 70 minutes · Starting Up Indie Hackers Podcast #212: Arvid Kahl on Building an Audience Before a Product Courtland Allen (host), Arvid Kahl (guest) In 2 answers
  18. Product Hunt reaches a global, product-curious crowd, so if your buyer is in India this episode grounds the decision in what... Practical Founders Podcast Podcast · Podcast episode, roughly 45 to 60 minutes · Starting Up Bootstrapped B2B SaaS in India Serving IT Services Companies, with Sandeep Kumar Greg Head In 2 answers
  19. Thormeier interviews founders and operators who chose to put their own face at the top of the funnel, so you hear the lived... Apple Podcasts Podcast · Ongoing series, episodes ~30 to 60 min · Starting Up The Founder-Led Marketing Show Finn Thormeier In 2 answers
  20. Arvid Kahl built and sold a SaaS, then grew a real audience of tens of thousands almost entirely online, from outside any... Apple Podcasts Podcast · Ongoing series, most episodes 20 to 40 minutes · Starting Up The Bootstrapped Founder Arvid Kahl In 2 answers
  21. SaaSBoomi is the community of Indian SaaS founders, so when its hosts work through pricing plans (product, perceived value,... SaaSBoomi Podcast · Starting Up Getting SaaS Pricing Right (SaaSBoomi Podcast) SaaSBoomi (hosts Arvind Parthiban and Varun Shoor) In 2 answers
  22. Chargebee's Chennai founders made the exact mistake this question warns against: they told themselves the product needed more... Mixergy Podcast · 60 min listen · Starting Up Chargebee with Krish Subramanian (Mixergy interview) Andrew Warner with Krish Subramanian In 2 answers
  23. Campbell has pricing data on thousands of companies, and his core message is that willingness to pay is something you can... Intercom (Inside Intercom) Podcast · Starting Up Patrick Campbell on the Art and Science of Pricing Patrick Campbell In 2 answers
  24. IndiaMART is India's largest B2B marketplace, and its founder talks candidly about aggregating supply first (opening 52 offices... Prime Venture Partners Podcast Podcast · ~45 min · Starting Up Bundling & Unbundling, Blitzscaling & B2B Opportunities with Dinesh Agarwal, Founder & CEO IndiaMART Prime Venture Partners In 2 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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