Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Shows what Zoho's engine looks like now: 25 plus offices in regions people usually emigrate from, local hiring, local pricing,... diginomica Article · Long read · GTM ZohoDay 2024: Zoho's local approach to global expansion Phil Wainewright
2. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read · GTM The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
3. Names the specific Indian habit this hub exists to fix: leaning on sales headcount and human touch instead of product... SaaSBoomi Article · 8 min read · GTM A SaaS Future with Product as the Epicentre Matthew John
4. Updates the PLG argument for products where AI does part of the onboarding, with the engagement loop and self-service... SaaSBoomi Article · 10 min read · GTM Product-led Growth in an AI-driven SaaS Economy SaaSBoomi Editorial Team
5. Specifically about SIs rather than partners in general, including the split where the SI carries early stage sales and adoption... Relevize Article · 8 min read · GTM Pros and Cons of System Integrator Partnerships: Six Tips for Success Relevize
6. Explains the two things that make Azure worth the effort: customers can buy against an existing Microsoft agreement or cloud... Microsoft Learn Article · 8 min read · GTM Overview of Microsoft Marketplace for publishers Microsoft Learn
7. Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle,... Shopify Developers Article · 10 min read · GTM Shopify App Store review process Shopify Developers
8. An Indian SaaS company arguing that NDR, not growth rate, is the metric that survives a tight funding market, with the Ford... Chargebee Article · 10 min read · GTM Ford, Net Dollar Retention, and Bringing Objectivity to Revenue Growth Arijit Bose
9. Makes the counterintuitive argument that a frictionless cancellation flow increases loyalty, and backs it with cancel-moment... Chargebee Article · 12 min read · GTM Customer Retention For SaaS: Strategies To Ensure Continual Growth Sriya Srinivasan
10. Seven specific dunning practices (retry timing, self-serve card update, failure-reason-aware messaging) from the team that... Chargebee Article · 9 min read · GTM Dunning Best Practices to Combat Involuntary Churn Haris Kumar
11. Gives per-industry churn thresholds so you can answer 'is my churn bad' with a number instead of a feeling. Software sits... Chargebee Article · 8 min read · GTM Churn Benchmarks: Enhancing Customer Retention Shaoli Paul
12. Real cancellation-reason data across a large subscription base: pricing is 31 percent of cancellations, and discounts get... Chargebee Report · 10 min read · GTM Navigating the Retention Landscape: Key Takeaways from Chargebee Subscription Data Fatima Qadiri
13. Written in a real downturn, so the save tactics are the practical ones: payment deferrals, pause instead of cancel, temporary... Chargebee Article · 8 min read · GTM Customer Success Strategies to Tackle COVID Successfully Smuruthi Kesavan
14. A plain reference for the retention metric set (retention rate, revenue churn, CLTV, NPS) with formulas, from an Indian SaaS... Freshworks Article · 14 min read · GTM What is Customer Retention? Key Metrics and Strategies Freshworks
15. Practical on how to measure TTV with cohort analysis and what to cut from onboarding, with the aha moments of Dropbox, Slack,... Baremetrics Article · 9 min read · GTM What Is Time to Value (TTV) and How to Shorten It Baremetrics
16. A worked example for a 3M dollar ARR business with two or three reps: 200k OTE at 50:50, quarterly targets blending new,... Pocus Article · 11 min read · GTM Sales Compensation: How to Choose the Best Plan for Your Product-Led Team Pocus
17. A deliberately contrarian first plan: cover the rep's fully loaded cost first, then pay 20 to 25 percent on everything above... SaaStr Article · 9 min read · GTM A Framework For Your First SaaS Sales Comp Plan Jason Lemkin
18. One number that tells you whether your whole GTM spend is working, with current benchmark bands (under 0.5 underinvesting, 0.75... The SaaS CFO Article · 8 min read · GTM How to Calculate the SaaS Magic Number Ben Murray
19. This is the original study behind every speed to lead claim you have ever seen, run across 2.24 million leads. Read the source... Harvard Business Review Article · 5 min read · GTM The Short Life of Online Sales Leads James B. Oldroyd, Kristina McElheran and David Elkington
20. Poyar counted the actual job postings rather than the LinkedIn noise, which is the most useful sanity check available on... Growth Unhinged Newsletter · 12 min read · GTM Do you need a GTM engineer? Kyle Poyar
21. A free, topic sorted index into two hundred plus issues of original GTM benchmark research. The metrics and benchmarks section... Growth Unhinged Newsletter · index of 200+ issues · GTM Best of Growth Unhinged Kyle Poyar
22. Sets out exactly what a repeatable sales motion is supposed to look like by ten million dollars ARR, with the four GTM metrics... Bessemer Venture Partners Report · 35 min read · GTM Scaling from $1 to $10 million ARR Janelle Teng Wade, Mary D'Onofrio and Ethan Ding
23. From the Chennai billing company that sees these numbers across thousands of subscription businesses, each KPI with a... Chargebee Article · 22 min read · GTM 32 SaaS KPIs Every Company Should Track Haris Kumar
24. Organises metrics by company stage instead of dumping all of them on you at once, which is exactly what a founder tracking... Chargebee Article · 25 min read · GTM Important SaaS Metrics to track at every stage of your business Chargebee

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