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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 8 min · GTM The Earlier, the Better: How Customer Success Compounds Your Growth | @churnzero CCO Alli Tiscornia Alli Tiscornia
  2. Video · 32 min · GTM The Ultimate Guide: Customer Success vs Customer Support CSM Practice
  3. Video · 57 min · GTM Webinar: How to configure the perfect Customer Health Score for your B2B SaaS CustomerSuccessBox
  4. Video · 6 min · GTM How to Reduce SaaS Churn by Identifying At-Risk Customers Early CSM Practice
  5. Video · 59 min · GTM 5 steps to fix your sales to customer success handoff | Front & Guru Front
  6. Video · 44 min · GTM How to Deliver a Flawless Executive Business Review Gainsight
  7. Video · 29 min · GTM "Land, Expand, Explode: How to Win the Long-Game in SaaS" Egnyte Co-Founder Rajesh Ram Rajesh Ram
  8. Video · 74 min · GTM Upselling and Cross-Selling Without Damaging Customer Trust SuccessHACKER
  9. Video · 30 min · GTM Retention Roundtable - Reducing Involuntary Churn with Payment Recovery Churnkey
  10. Video · 20 min · GTM The Playbook to Boosting Net Retention (Quickly) with Terminus's CEO | SaaStr Software Community SaaStr AI
  11. Video · 2 min · GTM Accounts, success, or sales team - Who’s best to own expansion? AIBoomi (formerly SaaSBoomi)
  12. Video · 55 min · GTM SaaS Talks #22: Usage Based Pricing Stellaris Venture Partners
  13. Video · 25 min · GTM 5 Mistakes Founders Make When Hiring Their First Salesperson with SaaStr's Poya Osgouei Poya Osgouei
  14. Video · 46 min · GTM 7 Ways to Ramp New Sellers to Full Quota Lightning Fast GTMnow
  15. Video · 49 min · GTM How to Hire a Great First VP of Sales SaaStr AI
  16. Video · 24 min · GTM How to Build a Sales Commission Structure - That Reps Actually Understand Everstage
  17. Video · 2 min · GTM Hiring & Compensation for enterprise SaaS teams AIBoomi (formerly SaaSBoomi)
  18. Video · 45 min · GTM 5 Step Framework for Defining Product-Qualified Leads (PQLs) Pocus
  19. Video · 29 min · GTM GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares) Thibault Imbert and Morgane Palomares
  20. Video · 59 min · GTM SaaS Talk #17: Product-Led Growth Rishen Kapoor and Sanket Shah
  21. Video · 61 min · GTM Crafting Your SaaS Pricing Strategy - SaaSBoomi Ajit Ghuman
  22. Video · 18 min · GTM Pricing for Product Led Growth - Kyle Poyar Kyle Poyar
  23. Video · 8 min · GTM Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush Wes Bush
  24. Video · 31 min · GTM How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown Ramli John, Wes Bush and Josh Garofalo

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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