Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Podcast · 57 min · GTM
The $400K Sales Rep: What Top Earners Know That You Don't | Siva Rajamani (Everstage CEO)
Siva Rajamani
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Video · 24 min · GTM
How to Build a Sales Commission Structure - That Reps Actually Understand
Everstage
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Podcast · 31 min · GTM
Aligning sales compensation with strategy, not SKUs (with Stephen Long)
Stephen Long
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Video · 2 min · GTM
Hiring & Compensation for enterprise SaaS teams
AIBoomi (formerly SaaSBoomi)
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Podcast · 28 min · GTM
Sales Comp Is Morale: Why Bad Plans Cause Attrition | Shiv Walia | A Place For Mom | GTM Show
Shiv Walia
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Podcast · 66 min · GTM
John Lee on Scaling Sales Comp for 5,000+ Reps at @LinkedIn I Uncappd Insider I Everstage I
John Lee
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Video · 45 min · GTM
5 Step Framework for Defining Product-Qualified Leads (PQLs)
Pocus
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Video · 29 min · GTM
GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares)
Thibault Imbert and Morgane Palomares
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Video · 59 min · GTM
SaaS Talk #17: Product-Led Growth
Rishen Kapoor and Sanket Shah
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Video · 61 min · GTM
Crafting Your SaaS Pricing Strategy - SaaSBoomi
Ajit Ghuman
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Video · 18 min · GTM
Pricing for Product Led Growth - Kyle Poyar
Kyle Poyar
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Video · 8 min · GTM
Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush
Wes Bush
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Video · 31 min · GTM
How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown
Ramli John, Wes Bush and Josh Garofalo
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Video · 6 min · GTM
Slack #UX Teardown - How Does Slack Onboard Users?
UserGuiding.com
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Video · 43 min · GTM
The Cadence: How to Turn Your SaaS Startup into an Army w/Craft Ventures General Partner David Sacks
David Sacks
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Video · 3 min · GTM
CAC Payback Period | SaaS Metrics School | The SaaS CFO
Ben Murray
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Video · 4 min · GTM
Adapting CAC Payback Period for Usage-Based SaaS Models | SaaS Metrics School | CAC Payback Period
Ben Murray
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Video · 49 min · GTM
2025 Sales Planning Masterclass Series: Data-Driven Sales Territory Planning Fundamentals
Forma.ai
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Video · 37 min · GTM
EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai
Srikrishna Swaminathan
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Video · 53 min · GTM
SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix)
Khadim Batti
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Video · 13 min · GTM
SaaS Metrics to track for Initial Stages | Chargebee
Chargebee
- The answer says the coverage you need is one over your win rate, and this episode is two SaaS metrics veterans testing that... The Metrics Brothers Podcast · 22 min · GTM Is Pipeline Coverage Ratio simply the Inverse of Win Rate? Ray Rike and Dave Kellogg
- Two revenue operators on why forecasts miss and what actually moves accuracy, which is the honest counterpart to the answer's... The Revenue Formula Podcast · 32 min · GTM Sales forecasts suck Toni Hohlbein and Raul Porojan
- If you want to know what the job really is day to day, listening to practitioners argue about where it goes wrong tells you... The Revenue Formula Podcast · 44 min · GTM Why RevOps is broken (with Jeff Ignacio) Jeff Ignacio with Toni Hohlbein and Raul Porojan
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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