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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Podcast · 57 min · GTM The $400K Sales Rep: What Top Earners Know That You Don't | Siva Rajamani (Everstage CEO) Siva Rajamani
  2. Video · 24 min · GTM How to Build a Sales Commission Structure - That Reps Actually Understand Everstage
  3. Podcast · 31 min · GTM Aligning sales compensation with strategy, not SKUs (with Stephen Long) Stephen Long
  4. Video · 2 min · GTM Hiring & Compensation for enterprise SaaS teams AIBoomi (formerly SaaSBoomi)
  5. Podcast · 28 min · GTM Sales Comp Is Morale: Why Bad Plans Cause Attrition | Shiv Walia | A Place For Mom | GTM Show Shiv Walia
  6. Podcast · 66 min · GTM John Lee on Scaling Sales Comp for 5,000+ Reps at @LinkedIn I Uncappd Insider I Everstage I John Lee
  7. Video · 45 min · GTM 5 Step Framework for Defining Product-Qualified Leads (PQLs) Pocus
  8. Video · 29 min · GTM GitHub’s Approach to Implementing Product Qualified Leads (Thibault Imbert & Morgane Palomares) Thibault Imbert and Morgane Palomares
  9. Video · 59 min · GTM SaaS Talk #17: Product-Led Growth Rishen Kapoor and Sanket Shah
  10. Video · 61 min · GTM Crafting Your SaaS Pricing Strategy - SaaSBoomi Ajit Ghuman
  11. Video · 18 min · GTM Pricing for Product Led Growth - Kyle Poyar Kyle Poyar
  12. Video · 8 min · GTM Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush Wes Bush
  13. Video · 31 min · GTM How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown Ramli John, Wes Bush and Josh Garofalo
  14. Video · 6 min · GTM Slack #UX Teardown - How Does Slack Onboard Users? UserGuiding.com
  15. Video · 43 min · GTM The Cadence: How to Turn Your SaaS Startup into an Army w/Craft Ventures General Partner David Sacks David Sacks
  16. Video · 3 min · GTM CAC Payback Period | SaaS Metrics School | The SaaS CFO Ben Murray
  17. Video · 4 min · GTM Adapting CAC Payback Period for Usage-Based SaaS Models | SaaS Metrics School | CAC Payback Period Ben Murray
  18. Video · 49 min · GTM 2025 Sales Planning Masterclass Series: Data-Driven Sales Territory Planning Fundamentals Forma.ai
  19. Video · 37 min · GTM EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai Srikrishna Swaminathan
  20. Video · 53 min · GTM SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix) Khadim Batti
  21. Video · 13 min · GTM SaaS Metrics to track for Initial Stages | Chargebee Chargebee
  22. The answer says the coverage you need is one over your win rate, and this episode is two SaaS metrics veterans testing that... The Metrics Brothers Podcast · 22 min · GTM Is Pipeline Coverage Ratio simply the Inverse of Win Rate? Ray Rike and Dave Kellogg
  23. Two revenue operators on why forecasts miss and what actually moves accuracy, which is the honest counterpart to the answer's... The Revenue Formula Podcast · 32 min · GTM Sales forecasts suck Toni Hohlbein and Raul Porojan
  24. If you want to know what the job really is day to day, listening to practitioners argue about where it goes wrong tells you... The Revenue Formula Podcast · 44 min · GTM Why RevOps is broken (with Jeff Ignacio) Jeff Ignacio with Toni Hohlbein and Raul Porojan

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