Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A deliberately blunt case that a coverage number tells you nothing about whether the pipeline underneath it is real, which is... The Revenue Formula Podcast · 26 min · GTM Pipeline coverage is worthless Toni Hohlbein and Raul Porojan
2. A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page... The Revenue Formula Podcast · 43 min · GTM Why PLG suck, and how to fix it (with Wes Bush) Wes Bush with Toni Hohlbein and Raul Porojan
3. The question is whether the machine returns more than you feed it before you add reps, and this episode works through unit... The Revenue Formula Podcast · 42 min · GTM Better unit economics, PLG + SLG and more (with Kevin McIntyre) Kevin McIntyre with Toni Hohlbein and Raul Porojan
4. Trial conversion without the nagging is mostly about timing prompts to what the user just did and setting trial length off your... ProductLed Podcast Podcast · 52 min · GTM Why Your Free Trial Isn’t Converting, and How to Fix It with PLG ProductLed Podcast
5. A grounded read on where AI earns its place in the GTM stack, from a founder building pipeline analytics rather than selling... SaaS Sessions Podcast · 37 min · GTM S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure Deepinder Dhingra with Sunil Neurgaonkar
6. The answer draws a line between the user activating and a whole account activating, and Rocketlane's founder has built a... SaaS Sessions Podcast · 41 min · GTM S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan with Sunil Neurgaonkar
7. An Indian early stage investor walking a founder through which numbers actually carry information at the start, which is the... Prime Venture Partners Podcast Podcast · 56 min · GTM Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth Prime Venture Partners Podcast
8. Before you pick a CRM, it helps to hear someone who built one for Indian sales teams explain what founders actually use it for... The Neon Show Podcast · 48 min · GTM $1Billion CRM from India competing with Salesforce | Nilesh Patel, LeadSquared Nilesh Patel with Siddhartha Ahluwalia
9. Podcast · 35 min · GTM S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marke... Scindia Balasingh, with Sunil Neurgaonkar
10. Video · 20 min · GTM 10 Tips for Startups to Create Powerful Partnerships with Big Companies with SAP Kange Kaneene and Alok Kapur (SAP)
11. Video · 50 min · GTM The Role of Partners in Scaling to $10B with ServiceNow CCO + VP of Strategic Operations ServiceNow Chief Customer and Partner Officer, with VP Strategic Operations
12. Video · 38 min · GTM 4 Easy Account Mapping Wins Crossbeam partnerships team
13. Podcast · 51 min · GTM GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore Bob Moore, with Scott Barker
14. Video · 24 min · GTM Indian SaaS founders need to go beyond direct selling Channlworks
15. Video · 61 min · GTM Is Your SaaS Product Ready for System Integrator (SI) Partnerships? Prashant Dahalkar - Hexaware Prashant Dahalkar (Hexaware)
16. Video · 47 min · GTM System Integrator (SI) Partnership Playbook with Jay Mcbain Jay McBain
17. Video · 14 min · GTM AWS Marketplace Private Offers overview for ISVs Amazon Web Services
18. Video · 18 min · GTM How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP Seeq marketplace lead
19. Video · 54 min · GTM Rohit Gupta of Amazon Web Services on How to Build a Successful ISV Partnership with a Hyperscaler Rohit Gupta (AWS)
20. Video · 18 min · GTM How To Price For B2B | Startup School Tom Blomfield
21. Video · 37 min · GTM Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy - Patrick Campbell Patrick Campbell (ProfitWell)
22. Video · 24 min · GTM It’s Price Before Product. Period. Madhavan Ramanujam (Simon-Kucher)
23. Podcast · 77 min · GTM Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build ASYMMETRIC Podcast hosts and guests
24. Video · 31 min · GTM The Top 5 Sales Scripts To Handle ANY Pricing Objection Armand Farrokh and Nick Cegelski

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