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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you... AWS Documentation Article · 12 min read · GTM What is AWS Marketplace? (Seller Guide) AWS Documentation In 3 answers
  2. The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work... Google Cloud Documentation Article · 10 min read · GTM Google Cloud Marketplace: offering your products Google Cloud Documentation In 3 answers
  3. The clearest example of a platform treating partners as a real business: 1.3 billion dollars paid to partners in 2025 across... Shopify Tool · 6 min read · GTM Shopify Partner Program Shopify In 3 answers
  4. The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under... SaaSBoomi (Founder's Deep Dive) Podcast · 50 min listen · GTM Empowering the Channel Partner-led GTM Motion Shruti Ghatge with Suresh Sambandam In 3 answers
  5. An interview with Zoho's global partner program director covering 3,000 plus partners, zero entry fees, three tiers, and the... DQ Channels Article · 10 min read · GTM Zoho partner program: how Zoho is driving partner-led growth in the AI era Bharti Trehan In 3 answers
  6. Maps the Indian Azure ecosystem by name: distributors like Redington and Ingram Micro, cloud native firms like Minfy and... DQ Channels Article · 11 min read · GTM Microsoft Azure partner program in India: a 2025 overview Bharti Trehan In 3 answers
  7. Involuntary churn is 20 to 40 percent of total churn for most subscription businesses and nobody owns it. This is the most... Chargebee Article · 15 min read · GTM 23 Ways to Reduce Involuntary Churn Zaid Assadi In 3 answers
  8. The ten strategies are sequenced the way you would actually run a churn programme: instrument, classify reasons, segment by... Chargebee Article · 14 min read · GTM Best Proven Strategies To Reduce Customer Churn Nupura Ughade and Arijit Bose In 3 answers
  9. Zoho on the two churn predictors that actually work early (usage depth and NPS) plus a worked cohort example. Written for teams... Zoho Blog Article · 10 min read · GTM SaaS churn analysis: Configure your company for customer retention Adhya In 3 answers
  10. From an Indian company whose entire product is onboarding, so the twelve practices are specific and the worked examples... Whatfix Article · 20 min read · GTM SaaS Customer Onboarding: Best Practices, Examples, Tools Levi Olmstead In 3 answers
  11. The single most common cause of a surprise churn, handled step by step, including the 48 hour window for reaching the new... ChurnZero Article · 9 min read · GTM Did your customer champion leave? Use this five-step playbook to reduce churn risk Emily Nesterick In 3 answers
  12. The net retention numbers by pricing model (122 percent top quartile for usage-based versus 109 percent without) plus the... TechCrunch Article · 10 min read · GTM Usage-based pricing is a company-wide effort Kyle Poyar In 3 answers
  13. Concrete splits (70/30 or 80/20 base to variable) and the key design warning: pay on gross retention as well as NRR, or CSMs... CS RevSpeak Article · 13 min read · GTM The Ultimate Guide to Structuring a Compensation Plan for Quota-Carrying CS Teams Angeline Gavino In 3 answers
  14. A concrete onboarding curriculum you can copy: cohorts, drilling, peer sparring and shadowing, with the argument that practice... Founding Sales Book · 30 min read · GTM Founding Sales, Chapter 12: High-Impact Sales Onboarding and Training Peter Kazanjy In 3 answers
  15. The source of the hiring scorecard: outcomes and competencies written before you meet anyone, then structured interviews... ghSMART Book · Book · GTM Who: The A Method for Hiring Geoff Smart and Randy Street In 3 answers
  16. Actual rupee bands for junior, mid and senior SDRs in India, the cost comparison against a US hire, and a hiring process built... Wisemonk Article · 16 min read · GTM How to Hire B2B SaaS SDRs in India: Cost and Team Guide Wisemonk In 3 answers
  17. Zenoti's Sudheer Koneru saying plainly that his first two sales hires both failed and he had to go back to selling himself.... SaaSBoomi, The India Advantage Article · 7 min read · GTM How did you go about doing the first few sales, and at what point did you feel the need for a sales hire? Manav Garg with Sudheer Koneru In 3 answers
  18. 77 percent of Indian SaaS leaders name ramping critical talent as their biggest challenge, and the piece quantifies how much... SaaSBoomi Article · 9 min read · GTM India's Path to SaaS Leadership is Clear, but Challenges Remain SaaSBoomi In 3 answers
  19. The operating cadence rather than the design theory: review quarterly, change annually, roll out in phases, and the line worth... Everstage Article · 12 min read · GTM 10 Sales Compensation Best Practices That Drive Results Visaka Jayaraman In 3 answers
  20. A real career path told honestly, from sales rep to Salesforce admin to RevOps consultant, with the four skills that actually... RevOps Co-op Article · 8 min read · GTM Breaking into RevOps: Key Skills to Accelerate Your Career Path Eric Steeves In 3 answers
  21. Written by an Indian B2B attribution company, this walks through single touch versus multi touch models and, more usefully,... Factors.ai Article · 16 min read · GTM Sales Attribution: The Complete Guide for B2B Marketers Vrushti Oza In 3 answers
  22. Splits the RevOps hiring decision into three company phases and says plainly when to outsource instead of hiring. It is the... Stage 2 Capital Article · 9 min read · GTM RevOps: When, How, and Who to Hire Liz Christo In 3 answers
  23. The full explanation of the operating rhythm Sacks ran at Yammer, with the audience Q and A that surfaces the edge cases. Use... SaaStr Article · 25 min read · GTM The Cadence: How to Turn Your SaaS Startup into an Army with David Sacks (Video + Transcript) David Sacks In 3 answers
  24. The book that gave the discipline its vocabulary (category king, lightning strike, point of view). Read it as the ambitious end... HarperBusiness Book · 272 pages · GTM Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney In 3 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
eChai Partner Brands The partnership →