Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Lucky Orange bundles heatmaps, recordings and live chat on every plan. Build is $32 a month paid annually for up to 3,500... luckyorange.com Tool · Pricing page Lucky Orange pricing Lucky Orange
  2. Video · 3 min How to Use Heatmaps in Microsoft Clarity Microsoft Clarity
  3. Mixpanel's pricing page. The free plan covers up to 1M events a month, 10K session replays and unlimited seats; Growth is... mixpanel.com Tool · Pricing page Mixpanel pricing Mixpanel
  4. Amplitude's pricing page. The Free plan gives 2M events a month with session replay, experiments and unlimited seats and no... amplitude.com Tool · Pricing page Amplitude pricing Amplitude
  5. Video · 29 min PostHog vs Mixpanel: Stop Wasting Time (and Money) on The Wrong Tool Ruben Ugarte
  6. Google's free dashboard tool, sold as Looker Studio for a few years and now called Data Studio again. It connects to Google... datastudio.google.com Tool · Product page Data Studio (formerly Looker Studio) Google
  7. Google Cloud's page for Data Studio states the self-service tier is at no cost and Data Studio Pro is $9 per user per project a... cloud.google.com Tool · Product and pricing page Data Studio pricing on Google Cloud Google Cloud
  8. Microsoft's India pricing for Power BI: a free account to build reports, Power BI Pro at ₹1,165 per user a month paid yearly to... microsoft.com Tool · Pricing page Power BI pricing (India) Microsoft
  9. Metabase is open-source business intelligence: the self-hosted edition is free with unlimited users and dashboards, and the... metabase.com Tool · Pricing page Metabase pricing Metabase
  10. Video · 25 min Data Studio Tutorial 2026: From Beginner to Pro in 20 Mins Two Minute Reports
  11. Google's Meet page. Anyone with a Google account can host up to 100 people for up to 60 minutes per meeting at no cost, with no... workspace.google.com Tool · Product page Google Meet Google
  12. Microsoft's India comparison of Teams plans: Teams Essentials at ₹115 a user a month and Microsoft 365 Business Basic with... microsoft.com Tool · Pricing page Compare Microsoft Teams business options (India) Microsoft
  13. Zoho Meeting, from the Indian software company Zoho. Its free plan allows up to 100 participants for up to 60 minutes per... zoho.com Tool · Pricing page Zoho Meeting pricing Zoho
  14. Zapier's tested comparison of the main video call apps, updated November 2025, with what each does best and where its free plan... zapier.com Article · 15 min read The best video conferencing software in 2026 Zapier
  15. Apple India's own comparison of every Mac with its starting price: MacBook Neo from ₹79,900, MacBook Air from ₹1,49,900 and... apple.com Tool · Comparison page Compare Mac models (India) Apple
  16. Apple India's store page for the MacBook Neo, its lowest-priced laptop: ₹79,900 with 256GB and ₹89,900 with 512GB, built on the... apple.com Tool · Store page Buy MacBook Neo (India) Apple
  17. Apple India's store page for the MacBook Air with the M5 chip in 13-inch and 15-inch sizes, every model with 16GB or 24GB of... apple.com Tool · Store page Buy MacBook Air (India) Apple
  18. Apple India's store page for the MacBook Pro, from the 14-inch with the M6 chip, 16GB of memory and 1TB at ₹2,39,900 up to M5... apple.com Tool · Store page Buy MacBook Pro (India) Apple
  19. Lenovo India's listing of ThinkPad E laptops, the business line with a good keyboard and service network: the E14 Gen 7 (AMD)... lenovo.com Tool · Store page Lenovo ThinkPad E series (India) Lenovo
  20. TechRadar's tested buying guide, updated November 2026. It names the MacBook Air 13-inch (M5) the best laptop overall and the... techradar.com Article · 20 min read The best laptops 2026, tested, reviewed and rated TechRadar
  21. Video · 13 min MacBook Neo Review: Better than you Think! Marques Brownlee
  22. Figma's whiteboard. FigJam is included with all seats on every Figma plan, including the free Starter plan, with stickies,... figma.com Tool · Product page FigJam Figma
  23. Excalidraw's paid tier adds saved workspaces to the free, open-source whiteboard. The free plan has the full editor with... excalidraw.com Tool · Pricing page Excalidraw+ pricing Excalidraw
  24. A free, instant collaborative whiteboard in the browser, quick to open and share during a call. tldraw.com Tool · Web app tldraw tldraw

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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