Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Built by an Indian company and free for up to three users, this is the CRM a lot of early Indian B2B founders reach for because... Zoho Tool Zoho CRM Free Edition Zoho
  2. If you decide to send from a separate domain for deliverability reasons, this is the official, no nonsense setup guide for the... Google Workspace Help Article · 10 min setup Set up SPF Google Workspace
  3. Anthropic's own pricing page: Claude is free with limited use; Pro is $17 a month billed annually or $20 monthly. claude.com Tool Claude pricing Anthropic
  4. Slack's own pricing page in rupees: the free plan keeps 90 days of message history; paid plans are priced per member, which... slack.com Tool Slack pricing Slack
  5. Instagram's free phone editor, ranked No. 1 in Photo and Video on India's App Store today, built for Reels and Shorts. apps.apple.com Tool Edits: Video Editor (App Store India) Instagram
  6. The same free editor on Android, with more than 100 million downloads. play.google.com Tool Edits: Video Editor (Google Play) Instagram
  7. Adobe's free phone editor for Shorts and Reels, with no ads or watermarks, also on Android. apps.apple.com Tool Adobe Premiere AI Video Editor (App Store India) Adobe
  8. A free multi-track phone editor with no watermark, No. 2 in Photo and Video on India's App Store, with a Mac version too. apps.apple.com Tool VN: Photo and Video Editor (App Store India) Ubiquiti Labs
  9. One of the most downloaded editors in India, with more than 500 million installs on Android, for quick trims, music and text on... play.google.com Tool InShot: Video Editor (Google Play) InShot
  10. A free editor in the browser and on Windows for quick edits, with AI tools and watermark-free exports. clipchamp.com Tool Microsoft Clipchamp pricing Microsoft
  11. The free professional editor for Mac, Windows and Linux, with editing, colour, effects and audio in one app. blackmagicdesign.com Tool DaVinci Resolve 21 Blackmagic Design
  12. Apple's free editor for the Mac, also on iPhone and iPad, the simplest way to cut and title a video on Apple devices. apps.apple.com Tool iMovie (Mac App Store India) Apple
  13. Apple's professional editor for Macs with Apple silicon, a one-time purchase of ₹29,900 on India's Mac App Store, and part of... apps.apple.com Tool Final Cut Pro (Mac App Store India) Apple
  14. The professional standard on Windows and Mac, priced in rupees with GST on Adobe's India page, with a seven-day free trial. adobe.com Tool Adobe Premiere (India) Adobe
  15. A tester who put more than 90 editors through their paces for this update picks Premiere as the best professional editor,... zapier.com Article The best video editing software in 2026 Tim Brookes
  16. The record of the 2020 ban that keeps CapCut off Indian phones, the reason it is missing from this list. inc42.com Article CapCut among 47 Chinese apps banned by India Kritti Bhalla
  17. Hostinger's drag-and-drop builder with AI tools, priced in rupees for India. The page lists the starter plan at ₹139 a month on... hostinger.com Tool Hostinger Website Builder (India pricing) Hostinger
  18. An ICANN-accredited registrar's domain search with Indian prices. It lists a .in domain at ₹899 for the first year (₹1 on a... hostinger.com Tool Hostinger domain search and .in prices Hostinger
  19. Google's free listing that puts your business on Search and Maps with photos, hours, reviews and a link to your site. The page... business.google.com Tool Google Business Profile Google
  20. An Indian platform for selling courses, live sessions and consultations from a storefront. The page lists the Starter plan with... exlyapp.com Tool Exly pricing Exly
  21. Zoho, an Indian company, hosts business email on your domain. The page lists the Forever Free plan: one domain, up to 5 users,... zoho.com Tool Zoho Mail pricing (India) Zoho
  22. A free generator that makes logo options from your business name and style, useful for seeing many directions in a few minutes. shopify.com Tool Shopify free AI logo maker Shopify
  23. The e-stamping service many Indian states use to pay stamp duty on agreements such as NDAs online. shcilestamp.com Tool · Government-authorised portal SHCIL e-Stamping Stock Holding Corporation of India
  24. Google's page on generating a review link or QR code from your profile, with where to use it: receipts, thank-you emails, the... support.google.com Article · Help page Create a Google link or QR code to request reviews Google

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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