Sell on marketplaces & offline

Amazon, quick commerce, ONDC, and retail: win every shelf, not just your own.

What founders use for sell on marketplaces & offline, ranked by how many answers lean on it.

  1. Concrete data on why brands shift budget to q-comm, higher ROAS and conversion than Meta/Google against high-intent shoppers,... Inc42 Article Blinkit, Zepto, Instamart Turn Into D2C Ad Hotspots In Festive Season Rush Inc42
  2. Frames q-comm as retail media, not just logistics, shoppers arrive in buying mode, so sponsored placement converts harder than... Inc42 Article How Quick Commerce Is Turning Into A Visibility Engine For Retail & D2C Brands Inc42
  3. Good macro grounding on how fast the channel scaled and how the platforms themselves are chasing profitability, context that... YourStory Article In 2024, Quick Commerce Boomed, Players Now Eye Profitability YourStory

The questions

Selling on Amazon India 6

List, rank, and win the buy box.

How do I actually get started selling on Amazon India, account, GST, documents? 4 → Do I need Amazon Brand Registry, and do I need a trademark first? 3 → How does the Buy Box actually work, and how do I win it? 4 → Should I use FBA or ship orders myself (FBM/self-ship) in India? 4 → How do I optimize my listing, titles, bullets, A+ Content, backend keywords, so it actually ranks? 4 → All 6 questions in Selling on Amazon India →
Selling on Flipkart & others 6

Flipkart, Myntra, Nykaa, JioMart, pick and win.

How do I get started selling on Flipkart, account, GST, documents? 4 → Is getting onto Myntra harder than Flipkart? What do I actually need? 4 → How do I get onto Nykaa as a beauty or personal-care brand? 3 → Is JioMart worth prioritising for a D2C brand right now? 3 → Flipkart vs Amazon, which should I pick first if I can only do one? 3 → All 6 questions in Selling on Flipkart & others →
Quick commerce 7

Blinkit, Zepto & Instamart, the new shelf.

How do I actually get my brand listed on Blinkit, Zepto and Instamart? 4 → What margins, commissions and listing fees do Blinkit, Zepto and Instamart take? 4 → How big does my brand need to be before quick commerce makes sense? 4 → How is quick-commerce economics different from selling on my own D2C website? 4 → What are the working-capital, fill-rate and payment-cycle traps on quick commerce? 4 → All 7 questions in Quick commerce →
Selling on ONDC 6

India's open network, what it means for you.

What is ONDC, and why should a D2C brand actually care? 3 → How do I actually get my brand onto ONDC, which seller app do I pick? 4 → What's the difference between an Inventory Seller Node and a Marketplace Seller Node on ONDC? 2 → Is ONDC actually working for D2C brands, or is it still early and broken? 2 → What are the real costs and margins on ONDC compared to Amazon and Flipkart? 3 → All 6 questions in Selling on ONDC →
Marketplace operations & ads 6

Run the marketplace like a store, not a dump.

How do I structure my Amazon PPC campaigns without burning cash? 3 → What's a healthy ACoS/TACoS target, and how do I actually calculate it? 3 → How does Flipkart advertising work, and is it worth the spend? 3 → When should I bring in repricing/PPC automation tools instead of doing it manually? 4 → How do I keep my catalog and inventory clean across multiple marketplaces? 3 → All 6 questions in Marketplace operations & ads →
Going offline: retail & trade 6

Modern trade, GT, and your own stores.

When is my D2C brand actually ready to go offline? 3 → General trade vs modern trade, where should I start, and how do the margins actually work? 3 → How do I get a distributor or stockist to actually push my brand in general trade? 3 → What's the real cost and effort of getting into modern trade (Reliance Retail, Nykaa stores, big chains)? 3 → Should I open my own retail store (EBO) or partner with existing retailers first? 3 → All 6 questions in Going offline: retail & trade →
Marketplace vs D2C vs omnichannel 6

Where each channel fits in one strategy.

Should I start on marketplaces or build my own D2C site first? 3 → What's the real trade-off between D2C margin/data and marketplace reach? 3 → How do the big Indian brands actually split revenue across D2C, marketplace, quick commerce and offline? 3 → When should I add offline/omnichannel to a channel mix that's already working online? 3 → How do I keep pricing and promotions consistent across D2C, marketplaces and offline without a price war with myself? 3 → All 6 questions in Marketplace vs D2C vs omnichannel →
eChai Partner Brands The partnership →