Run paid ads

Meta, Google, and messaging: ad spend that actually returns, and scales without breaking.

What founders use for run paid ads, ranked by how many answers lean on it.

  1. Meta's own free training walks through setting up an Advantage+ Sales campaign end to end, worth doing before you touch Ads... Meta Blueprint Course Maximize Performance with Advantage+ Sales Campaigns Meta
  2. The fastest way to go from 'what should my ROAS be' to an actual number specific to your own products and margins. Eightx Tool Break-Even ROAS Calculator Eightx
  3. For a founder who wants to go past a blog post, this is a structured, paid course built specifically around scaling with... CXL Institute Course Advanced Meta Ads Course CXL Institute
  4. Copy, paste your own numbers, done. The fastest route from reading about break-even ROAS to actually knowing yours. Adfix Template Free ROAS and PPC Profit Calculator (Google Sheets) Adfix
  5. The one structured, multi week option here, built by Meta itself, for a founder who wants to actually learn to read and... Coursera Course Meta Marketing Analytics Professional Certificate Meta
  6. A ready made Google Sheets template to pull reach, CPM, CTR, ROAS, and conversion data out of Ads Manager into one view you can... Catchr Template Free Meta Ads (ex Facebook Ads) Google Sheets Dashboard Template Catchr
  7. A genuinely free (no tier, no session cap) heatmap and session recording tool that lets a founder watch real ad traffic... Microsoft Tool Microsoft Clarity Microsoft
  8. A free, downloadable Google Sheets audit template that turns the whole diagnostic checklist (tracking, structure, creative,... Vaizle Template Facebook Ads Audit: The Simplest Way So Far (Free Meta Ads Audit Template) Vaizle
  9. Worth checking as a boring, overlooked killer: a slow or failing UPI/payment integration at the last checkout step silently... Razorpay Tool UPI Payment Gateway in India Razorpay

The questions

Meta ads fundamentals 7

How Meta ads actually work for a D2C brand.

How do Meta (Facebook & Instagram) ads actually work? 19 → How do I set up Business Manager, the Meta pixel and Conversions API before running ads? 18 → How much budget do I actually need to start Meta ads for my brand in India? 16 → Should I use detailed interest targeting or go broad with Advantage+? 19 → What ROAS should I realistically expect from Meta ads for my D2C brand? 19 → All 7 questions in Meta ads fundamentals →
Structuring & managing Meta campaigns 6

Account structure, budgets, and what to touch.

How should I structure my Meta ad account from scratch? 4 → Should I use CBO or ABO for my campaigns? 4 → What is Advantage+ Shopping Campaigns (ASC) and should I run it? 4 → How much budget do I need per ad set before Meta can actually optimize it? 4 → How many campaigns and ad sets should I actually be running? 4 → All 6 questions in Structuring & managing Meta campaigns →
Ad creatives that convert 6

The creative is the targeting now, make it move.

What actually makes an ad creative convert in 2025? 4 → Should I use UGC (user-generated content) or polished studio ads? 4 → How do I set up a creative testing system instead of just guessing? 4 → How do I write a UGC script or hook that actually stops the scroll? 4 → Where do I find and brief UGC creators in India affordably? 4 → All 6 questions in Ad creatives that convert →
Google & search ads 6

Catch the demand that's already searching.

How is Google Ads different from Meta ads for my D2C brand? 3 → What is Performance Max and should I run it instead of Shopping ads? 4 → How do I set up my product feed for Google Shopping and PMax properly? 4 → How many conversions do I need before Google's AI can actually optimize my campaigns? 4 → Should I exclude low-margin products from my Google campaigns? 4 → All 6 questions in Google & search ads →
Scaling ad spend profitably 6

Add zeroes to spend without killing ROAS.

How fast can I actually increase my daily ad budget without tanking my ROAS? 4 → What's the difference between horizontal and vertical scaling, and which should I do first? 4 → Why does my ROAS drop every single time I scale spend? 4 → How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand? 4 → Can I scale my D2C brand without just spending more on ads? 4 → All 6 questions in Scaling ad spend profitably →
ROAS, CAC & attribution 6

Know which rupee of ad spend actually worked.

What ROAS should I actually be targeting, and how do I use benchmarks correctly? 4 → How do I calculate my true CAC, not just what the ad platform reports? 4 → Why do Meta and Google both claim credit for the same sale? 4 → Should I buy an attribution tool like Triple Whale or Northbeam, or just trust platform data? 4 → What is incrementality testing and do I actually need it? 4 → All 6 questions in ROAS, CAC & attribution →
WhatsApp, SMS & messaging 6

The channels Indians actually open.

Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing? 4 → How much does WhatsApp Business API actually cost per month in India? 4 → Can I actually sell products and recover abandoned carts directly on WhatsApp? 4 → How is WhatsApp marketing different from SMS, and do I still need SMS? 4 → How do I stay compliant on WhatsApp and avoid getting my business number banned? 4 → All 6 questions in WhatsApp, SMS & messaging →
eChai Partner Brands The partnership →