Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The government's single portal for applying online to credit-linked schemes, including Mudra business loans and the startup... jansamarth.in Tool · Government portal · D2C Jan Samarth: Business loan for startups Government of India
2. Screaming Frog's licence page: the crawler is free up to 500 URLs, and a licence (shown at €245 a year per user) removes the... screamingfrog.co.uk Tool · D2C Screaming Frog SEO Spider pricing Screaming Frog
3. Ahrefs tracked 1M random URLs to see how many reached Google's top 10 within a year: only 1.74% did, and the average #1 page is... ahrefs.com Article · 10 min read · D2C How Long Does It Take to Rank in Google? (Ahrefs study) Ahrefs
4. A practical list of the SEO mistakes that cost sites traffic and how to fix each, updated August 2026. ahrefs.com Article · 15 min read · D2C 15 Common SEO Mistakes (And How to Fix Them) Ahrefs
5. Google's own guidance on hiring an SEO: the questions to ask, and the warning that no one can guarantee a #1 ranking on Google. developers.google.com Article · D2C Do you need an SEO? (Google Search Central) Google
6. A structured curriculum for engineers who have never thought about sales, covering channels, segmentation, quota, comp and... Andreessen Horowitz Video · 16 short videos · GTM All Things Sales! 16 Mini-Lessons for Startup Founders Peter Levine
7. Casado's argument that the modern B2B winners combine bottom-up adoption with a sales layer is the clearest framing of why... Andreessen Horowitz Essay · ~15 min read · GTM Growth, Sales, and a New Era of B2B Martin Casado
8. Shows what changes at each level rather than just listing titles, which is what you need if you are trying to work out whether... Product Marketing Alliance Article · ~12 min read · GTM The product marketing career path: From Associate to VP Product Marketing Alliance
9. Splits the ecosystem into India-first companies serving the domestic market and global-first companies exporting, which is... Bessemer Venture Partners Report · Long report · GTM The Rise of SaaS in India 2023 Bessemer Venture Partners
10. Tracks the Indian companies crossing $100M ARR and what changed in their motion to get there, which is the population you are... Bessemer Venture Partners Report · Long report · GTM The Rise of Cloud AI in India 2024 Bessemer Venture Partners
11. Features the former Director of RevOps at Freshworks making the point that in recurring revenue you cannot draw a border... Chargebee Article · ~8 min read · GTM Revenue Operations: 3 Nuggets Of Wisdom From RevOps Leaders Sumyukthaa Sankar
12. Zoho's answer to the being-from-India question is local teams, local offices and local pricing rather than louder marketing,... diginomica Article · ~10 min read · GTM Zoho talks up 'transnational localism' as key to success Chris Middleton
13. Vembu on why India is Zoho's fastest growing market and could become its largest, which is the strongest available... Forbes India Article · ~12 min read · GTM Sridhar Vembu is preparing Zoho for the rise of India Harichandan Arakali
14. A four stage maturity model, from payment processing through billing automation and subscription management to full RevOps,... Chargebee Article · ~10 min read · GTM The Revenue Operations Evolutionary Framework for SaaS Chargebee
15. The single best forty minutes for a founder who has never sold anything. Bosmeny walks through the whole arc from the first... Y Combinator Video · conference talk · GTM How to Sell by Tyler Bosmeny Tyler Bosmeny
16. The plainest definition of attract, engage, delight from the company that coined the term and built a public company on it.... HubSpot Article · short read · GTM What Is Inbound Marketing? HubSpot
17. Answers the two packaging questions that actually come up: when to bundle a new feature into a tier and when to sell it as an... Growth Unhinged Newsletter · 6 min read · GTM Your guide to SaaS packaging 201 Kyle Poyar
18. A first-hand account of moving from product-led growth to enterprise sales and the pricing changes that made the revenue work,... Prime Venture Partners Podcast Podcast · podcast episode · GTM Why Private Equity Paid $8.4 BILLION for Smartsheet Prime Venture Partners with Praerit Garg
19. The reference account of India's biggest product-led company: a Chrome extension that reached 20 million developers with no... Forbes India Article · long read · GTM Emerging Indian SaaS Leaders: Postman's Abhinav Asthana, Ankit Sobti and Abhijit Kane Harichandan Arakali
20. Uses the same frequency and importance graph as the pricing piece to work out which product behaviours to build growth around,... SeedToScale by Accel Article · long read · GTM Product-led Growth for SaaS Companies Dr. Ajay Sethi
21. Tracks adoption of usage-based pricing from 45 percent to 63 percent of SaaS companies and, more usefully, flags data mediation... Chargebee Article · 6 min read · GTM Usage-based Pricing: Growth and Adoption in a Changing Landscape Arijit Bose
22. Video · Conference talk · GTM "Big Bets that Paid Off" with Freshworks Founder & CEO Girish Mathrubootham | SaaStr Annual Girish Mathrubootham
23. Vembu walks through the actual mechanics: the pivot after the dot com crash, ManageEngine turning profitable on Google ads, and... Mixergy Podcast · Full episode · GTM "The Smartest Unknown Indian Entrepreneur" Talks About How He Built Zoho Into A Bootstrapped Powerhouse, with Sridhar Vembu Andrew Warner with Sridhar Vembu
24. The best single profile of how Zoho funded itself, split into WebNMS, ManageEngine and Zoho.com, and built a talent pipeline... Forbes India Article · Long read · GTM The Bootstrapped Buddhist: How Sridhar Vembu built Zoho Harichandan Arakali

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