Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Video · Interview · GTM From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX Shivakumar Ganesan
2. The contemporaneous record, written while the claim was still true, with Scott Farquhar saying it in his own words rather than... TechCrunch Article · About 3 min read · GTM Atlassian's 2011 Revenues Were $102 Million With No Sales People Erick Schonfeld
3. Jay Simons on the five decisions that made the model work, including product advocates instead of reps and refusing to... First Round Review Article · About 15 min read · GTM Unpacking 5 of Atlassian's Most Unconventional Company-Building Moves First Round Review
4. The useful half is where Simons says the model breaks and enterprise advocates became necessary, which stops this being read as... Inside Intercom Podcast · About 30 min · GTM How Atlassian built a $20 billion company with a unique sales model Jay Simons
5. This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript · GTM Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur Harshil Mathur
6. A slide by slide walk through the actual 2014 deck, which had no founder slide and won on problem clarity, useful if you are... SeedToScale by Accel Podcast · Podcast episode · GTM Breaking Down Razorpay's Original Pitch With Harshil Mathur Harshil Mathur
7. Where the counterintuitive north star is explained: payment success rate rather than merchant count, plus 30 to 40 minute... Inc42 Article · About 12 min read · GTM The Product Practices That Turned Razorpay Into A Payments Juggernaut Deepsekhar Choudhury
8. The numbers spine behind the story, including exact take rates, multi product attach at 65 percent of customers, and the risk... Contrary Research Report · Long report · GTM Razorpay Business Breakdown & Founding Story Contrary Research
9. The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure... Forbes India Article · About 8 min read · GTM Razor-sharp checkout: How Razorpay grew close to eight times in four years Rajiv Singh
10. Figma's first go to market hire walks the whole arc from stealth to monetisation, including how the bottom up motion eventually... Lenny's Podcast Podcast · About 1 hr · GTM An inside look at Figma's unique GTM motion | Claire Butler (first GTM hire) Claire Butler
11. A first person account of why standard B2B demand generation failed at Figma and what community led growth actually cost to... Claire's Notebook Article · About 12 min read · GTM 10 things I learned from 10 years at Figma Claire Butler
12. The six evaluation dimensions and the too many firsts rule, which turns a vague hiring instinct into something you can actually... MKT1 Newsletter Newsletter · About 15 min read · GTM How to hire your first marketer Emily Kramer and Kathleen Estreich
13. The diagnostic that stops you misreading a growth problem: decide whether you are short on fuel or short on engine before you... MKT1 Newsletter Newsletter · About 12 min read · GTM Building an efficient marketing machine: the fuel & the engine Emily Kramer
14. A one page brief covering goals, audience, creative angle and channels, written before anything longer than a tweet. It is the... MKT1 Newsletter Newsletter · About 10 min read · GTM The GACC Marketing Brief: The best framework we've created Emily Kramer
15. Kramer talking through when to hire, why to start with a generalist, and why product marketer and growth marketer are genuinely... Lenny's Podcast Podcast · About 1 hr · GTM How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) Emily Kramer
16. The whole mental model in one short post: not measuring acquisition cost and lifetime value is the point, not an oversight, and... Z-Connect by Zerodha Article · About 3 min read · GTM Why Zerodha doesn't advertise Nithin Kamath
17. The referral history, including the years incentives existed, the regulatory ban, and the striking observation that referrals... nithinkamath.me Article · About 4 min read · GTM How Zerodha grew without Advertising Nithin Kamath
18. The clearest statement of the tradeoff in his own words: venture capital pushes spend toward sales and marketing and away from... Business Today Article · About 8 min read · GTM "If you don't invest in R&D, you won't have long term growth," says Zoho Corp's boss Sridhar Vembu Sridhar Vembu
19. The present day proof that this is a policy and not a phase, with Mani Vembu confirming R&D spend still exceeds marketing spend... Forbes India Article · About 7 min read · GTM How Zoho is rewriting the rules of enterprise tech Naini Thaker
20. The nine models she actually uses, led by growth loops versus funnels. Read this first, because everything else she says... Elena's Growth Scoop Newsletter · About 12 min read · GTM My 9 Favorite Growth Frameworks Elena Verna
21. An anti-pattern list is more useful than another list of tactics, and this one includes the 18 month model refresh and the... Lenny's Podcast Podcast · About 1 hr · GTM 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) Elena Verna
22. A real growth org mapped out pod by pod, plus the correction most people need: Dropbox does not run on the famous referral... Elena's Growth Scoop Newsletter · About 10 min read · GTM Growth at Dropbox: An Inside Look Elena Verna
23. Video · Short clip · GTM Product-led growth B2B companies succeed if they master this first step | Elena Verna Elena Verna
24. Krish names all four pricing mistakes rather than the tidy version, and this is where pricing is your strongest lead filter... The SaaS Podcast Podcast · Podcast episode · GTM SaaS Subscription Billing Lessons from Chargebee's Journey Krish Subramanian

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