Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- MoEngage's content lead is blunt about why most startup blogs go nowhere: no specific reader, no cadence, and metrics read far... BTS Marketing, SaaSBoomi Podcast · GTM The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage Akshatha Kamath
- An Indian SaaS founder describes the exact shift the question is about: moving off outbound tactics onto inbound, and what... BTS Marketing, SaaSBoomi Podcast · GTM Magic of Inbound Marketing, Founder Branding & SGx! Abhishek Ballabh
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Podcast · 82 min · GTM
SDR Masterclass with Debdutta Saha | GTM Talk
Debdutta Saha
- Yamini Bhat walks through how Vymo built an outbound engine, an SDR cadence and a value selling motion, then hired senior sales... Founder's Deep Dive, SaaSBoomi Podcast · GTM The journey of Vymo with Yamini Bhat Yamini Bhat
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Podcast · 19 min · GTM
Are SPIFs Actually Worth It?
Leo Rocha
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Podcast · 44 min · GTM
#42 How to Build an Effective Sales Territory Plan - with Jeremy Donovan (Insight Partners)
Jeremy Donovan
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Podcast · 32 min · GTM
Beat the Benchmark #1: How to Improve Rep Quota Attainment
Guy Rubin and Adam Roberts
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Podcast · 37 min · GTM
Incentives and Compensation in Product-Led Sales with AJ Bruno
AJ Bruno
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Podcast · 36 min · GTM
How Multithreading Closes More Enterprise Deals | iQ² Ep. 1
Rachit Kataria and Nabeel Ahmed
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Podcast · 11 min · GTM
The AI SDR Is Overhyped - Here's What Actually Works | Cold To Close Episode 4
Smartlead
- Freshworks' growth chief and an event operator split events into demand generation against brand building, which is precisely... BTS Marketing, SaaSBoomi Podcast · GTM The art of event marketing with Arun Pattabhiraman and Noel Wax Arun Pattabhiraman and Noel Wax
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Podcast · 86 min · GTM
What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
Jeanne DeWitt Grosser
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Podcast · 42 min · GTM
GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password
Navin Persaud
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Podcast · 67 min · GTM
Why 70% of Your Pipeline is Outside Your ICP with Dan Sperring
Dan Sperring
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Podcast · 46 min · GTM
How to Run B2B GTM When Your Buyer Asks ChatGPT First
Alon Waks
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Podcast · 27 min · GTM
How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)
Florin Tatulea
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Podcast · 15 min · GTM
How to Create Your Ideal Customer Profile (ICP)
Mark Roberge
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Podcast · 53 min · GTM
How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast #marketing
Raffic Aslam
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Podcast · 21 min · GTM
Anthony Pierri on B2B Positioning and Value Propositions
Anthony Pierri
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Podcast · 41 min · GTM
Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome
April Dunford
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Podcast · 36 min · GTM
Don't review messaging internally, message test instead w/ Peep Laja
Peep Laja
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Podcast · 27 min · GTM
Single-Product vs. Multi-Product Positioning: A Comprehensive Guide
April Dunford
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Podcast · 57 min · GTM
Matt Dixon Explains the JOLT Effect | How to Avoid "Think it Overs" with Potential Customers!
Matt Dixon
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Podcast · 24 min · GTM
New Thinking on Market Categories
April Dunford
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →