Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This explains the actual mechanism behind starting higher than feels comfortable: whoever names a number first shapes the... Program on Negotiation, Harvard Law School Article · ~7 min read · Starting Up Price Anchoring 101 Program on Negotiation, Harvard Law School
2. A real thread of solo founders arguing through exactly your problem in the comments, including pushback from Indie Hackers... Indie Hackers Thread · ~10 min read · Starting Up How do you "charge more" as an indie hacker? Courtland Allen
3. This piece names the exact trap founders fall into: sending the same generic "just checking in" message everyone else sends,... Predictable Revenue (Steli Efti) Article · Starting Up Why Your Competitors' Follow-Ups Aren't Working (and Yours Can) Collin Stewart
4. This is a tight, practical breakdown of why most recap emails fail: they bury the action item under a long summary. It argues... 30MPC (30 Minutes to President's Club) Article · Starting Up 3 Steps for Crafting the Perfect Sales Recap Email 30MPC (30 Minutes to President's Club)
5. This is a curated set of First Round's deepest sales pieces for founders, including scripts for the exact emails and calls that... First Round Review Article · Starting Up If You're a Founder Brushing Up on Sales 101 First Round Review
6. Lemkin's point is blunt and useful: most of the extra revenue sitting in your pipeline right now comes from leads that were... SaaStr (Jason Lemkin) Article · Starting Up How to Close More Revenue Today, With the Leads You Already Have Jason Lemkin
7. Iannarino argues that honoring even small commitments you made on the call, like sending that one document you promised, is... The Sales Blog (Anthony Iannarino) Essay · Starting Up Keeping Commitments: Why Follow Up and Follow Through Make or Break Opportunities Anthony Iannarino
8. Short, practical piece on formatting the same-day recap so a busy buyer actually reads it: next steps up top, specific... Superhuman Article · Starting Up Meeting Recap Email Example: 3 Steps to Writing Follow-Ups That Actually Get Read Superhuman
9. Ramit Sethi built a business partly on emails from strangers that got answered, and this guide is his own breakdown of what... Ramit Sethi, I Will Teach You To Be Rich Essay · Starting Up The Ultimate Guide to Email Copywriting Ramit Sethi, I Will Teach You To Be Rich
10. Copyhackers writes for people who make a living from words converting, and this piece is focused tightly on the mechanics of... Copyhackers Article · Starting Up 4 Tips to Get Your Cold Emails Opened Copyhackers
11. Your subject line decides whether the rest of your email gets read at all, and this piece is entirely dedicated to getting that... Demand Curve Article · Starting Up Cold Email Subject Line Do's and Don'ts Demand Curve
12. This is a founder's own account of one specific cold email that worked, with the reasoning behind each choice she made, rather... Allie Janoch (Medium) Essay · Starting Up How I Turned a Cold Email Into a $2.5M Seed Round Allie Janoch (Medium)
13. Jason Lemkin has seen thousands of founder emails as an investor himself, and this piece is written from that side of the... SaaStr Article · Starting Up Dear SaaStr: How Do I Write a Great Cold Email To VCs? Jason Lemkin
14. Intercom's founders describe sending around a hundred highly personal emails a day in their earliest days, each one custom... Intercom Blog Essay · Starting Up How Intercom Got Our First Customers Intercom Blog
15. Graham draws a sharp line between persistence and mere obstinacy: the persistent stay flexible on method while locked onto the... paulgraham.com Essay · Starting Up The Right Kind of Stubborn Paul Graham
16. This is the actual data behind the "follow up more than you think" advice: only 8.5% of cold emails get a reply on their own,... Backlinko Article · Starting Up We Analyzed 12 Million Outreach Emails: Here's What We Learned Backlinko (with Pitchbox)
17. A practical, no-nonsense breakdown of the tradeoff between too few follow-ups (leaving replies on the table) and too many... lemlist Article · Starting Up How Many Cold Email Follow-Ups Should You Send to Increase Your Replies? lemlist
18. This lays out an actual day-by-day schedule for spacing your follow-ups, which is the part most advice skips in favor of just... GrowthList Article · Starting Up Cold Email Follow Up Timing: Best Schedule GrowthList
19. A compact stat sheet built from Woodpecker's own send data across many campaigns, showing that adding even one follow-up lifts... Woodpecker Article · Starting Up These Stats Prove The Importance of Follow-up Emails Margaret Sikora
20. A clear-headed synthesis of the various industry numbers (the classic 80/5 stat that 80% of sales need about five touches, plus... Nutshell Article · Starting Up How Many Follow-Up Emails Should You Send? Nutshell
21. Written specifically to answer this question, pulling together response-rate curves across follow-up counts so you can see... Instantly Article · Starting Up How Many Times Should You Really Follow Up with a Prospect? Instantly
22. Barry documents, with real numbers, how he grew ConvertKit through direct outreach and relentless follow-up rather than a... nathanbarry.com Essay · Starting Up Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRR Nathan Barry
23. A real, specific account of the actual cold email that got a company its first paying customers before it even had a name or a... Indie Hackers Thread · Starting Up The cold email that started a $100M/yr company Indie Hackers
24. A direct, practical comparison of the two channels this exact question is about, including what each is better suited for and... Cleverly Article · Starting Up Cold Email vs. LinkedIn Outreach: What Gets Better Results? Cleverly

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