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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Two YC partners talk plainly about why founders who avoid rejection end up avoiding their customers altogether, and why the... Y Combinator Video · Starting Up Dalton & Michael: Successful founders are OK with rejection Y Combinator
  2. Video · about 30 min · Starting Up The Cold Email Formula That Made Over $1,000,000 with Sam Parr Sam Parr
  3. Video · Starting Up Steve Jobs introduces the original iPhone, Macworld 2007 Apple / Macworld keynote
  4. Duarte studies presentations for a living, and this talk (using the Jobs iPhone launch as one of her two case studies) shows... TED (TEDxEast) Video · Starting Up The secret structure of great talks TED (TEDxEast)
  5. Video · Starting Up Follow Up or Die: Why "Maybe" Is Killing Your Business (Interview with Steli Efti of Close.io) Steli Efti
  6. Video · Starting Up How to Write the Ultimate Cold Email, Framework Alex Berman (YouTube)
  7. Video · Starting Up How many times should you Follow Up? Alex Berman
  8. Video · Starting Up How To Cold Email Clients (WINNING Cold Email Templates) Alex Berman
  9. Video · Starting Up How To Get Clients Through LinkedIn Cold Outreach Patrick Dang
  10. Video · ~15 min · Starting Up How To Build A Lead List For Cold Email Alex Berman
  11. Video · about 10 min · Starting Up How To Write Cold Email Subject Lines: Prospecting For Business Development & B2B Sales Patrick Dang
  12. Video · Starting Up 50+ Cold Email Subject Lines To Test (Free Download) Alex Berman
  13. A YC partner walks through the mechanics of actually landing an investor meeting, not just pitching once you're in the room.... Y Combinator (Aaron Harris) Video · Starting Up How to Get Meetings With Investors and Raise Money Y Combinator (Aaron Harris)
  14. Video · Starting Up How I Write Cold Emails That Get 15%+ Response Rate YouTube (Smartlead)
  15. Video · Starting Up How to Configure SPF, DKIM, and DMARC for Your Domain PowerCert Animated Videos (YouTube)
  16. Video · about 10 minutes · Starting Up No Replies? Increase response rates using THIS cold email template Steli Efti
  17. Video · Starting Up Cold Email is Changing Alex Berman
  18. Video · Starting Up I Sent 10 Million Cold Emails - These 5 Scripts Made the Most Alex Berman
  19. Video · ~12 min · Starting Up How to Write Emails That Get Opened Ramit Sethi
  20. Video · Starting Up How to Interview Your Customers, Live Demo Justin Wilcox
  21. Meesho's co-founder describes how the company's first idea (a hyperlocal shop-discovery app) failed and how the real business... Y Combinator Startup Library Video · Starting Up On Starting and Scaling Meesho Vidit Aatrey
  22. A short video showing exactly what neutral prompting sounds like when a participant goes quiet mid-task. Watching the actual... Nielsen Norman Group Video · ~5 min · Starting Up Help Users Think Aloud Nielsen Norman Group
  23. Shows an actual demonstration of a facilitator's opening script, the part of the session most founders wing and accidentally... Nielsen Norman Group Video · ~6 min · Starting Up Introducing a Usability Test to the Participant Nielsen Norman Group
  24. Video · Starting Up Customer Discovery: Who Do You Interview Justin Wilcox

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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