Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Shows what changes at each level rather than just listing titles, which is what you need if you are trying to work out whether... Product Marketing Alliance Article · ~12 min read · GTM The product marketing career path: From Associate to VP Product Marketing Alliance
2. Splits the ecosystem into India-first companies serving the domestic market and global-first companies exporting, which is... Bessemer Venture Partners Report · Long report · GTM The Rise of SaaS in India 2023 Bessemer Venture Partners
3. Tracks the Indian companies crossing $100M ARR and what changed in their motion to get there, which is the population you are... Bessemer Venture Partners Report · Long report · GTM The Rise of Cloud AI in India 2024 Bessemer Venture Partners
4. Features the former Director of RevOps at Freshworks making the point that in recurring revenue you cannot draw a border... Chargebee Article · ~8 min read · GTM Revenue Operations: 3 Nuggets Of Wisdom From RevOps Leaders Sumyukthaa Sankar
5. Zoho's answer to the being-from-India question is local teams, local offices and local pricing rather than louder marketing,... diginomica Article · ~10 min read · GTM Zoho talks up 'transnational localism' as key to success Chris Middleton
6. Vembu on why India is Zoho's fastest growing market and could become its largest, which is the strongest available... Forbes India Article · ~12 min read · GTM Sridhar Vembu is preparing Zoho for the rise of India Harichandan Arakali
7. A four stage maturity model, from payment processing through billing automation and subscription management to full RevOps,... Chargebee Article · ~10 min read · GTM The Revenue Operations Evolutionary Framework for SaaS Chargebee
8. The single best forty minutes for a founder who has never sold anything. Bosmeny walks through the whole arc from the first... Y Combinator Video · conference talk · GTM How to Sell by Tyler Bosmeny Tyler Bosmeny
9. The plainest definition of attract, engage, delight from the company that coined the term and built a public company on it.... HubSpot Article · short read · GTM What Is Inbound Marketing? HubSpot
10. Explains why the deck that impresses a VC actively repels a buyer: different positioning, different proof, different ask. If... aprildunford.com Article · short read · GTM Why Your Investor Pitch Is Ruining Your Sales Pitch April Dunford
11. Answers the two packaging questions that actually come up: when to bundle a new feature into a tier and when to sell it as an... Growth Unhinged Newsletter · 6 min read · GTM Your guide to SaaS packaging 201 Kyle Poyar
12. The bounding method for a first price (cost to serve as the floor, cost of a heavy power user as the ceiling) plus the advice... Andreessen Horowitz Essay · long read · GTM The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be Steven Sinofsky
13. A first-hand account of moving from product-led growth to enterprise sales and the pricing changes that made the revenue work,... Prime Venture Partners Podcast Podcast · podcast episode · GTM Why Private Equity Paid $8.4 BILLION for Smartsheet Prime Venture Partners with Praerit Garg
14. The reference account of India's biggest product-led company: a Chrome extension that reached 20 million developers with no... Forbes India Article · long read · GTM Emerging Indian SaaS Leaders: Postman's Abhinav Asthana, Ankit Sobti and Abhijit Kane Harichandan Arakali
15. Uses the same frequency and importance graph as the pricing piece to work out which product behaviours to build growth around,... SeedToScale by Accel Article · long read · GTM Product-led Growth for SaaS Companies Dr. Ajay Sethi
16. Tracks adoption of usage-based pricing from 45 percent to 63 percent of SaaS companies and, more usefully, flags data mediation... Chargebee Article · 6 min read · GTM Usage-based Pricing: Growth and Adoption in a Changing Landscape Arijit Bose
17. Video · Conference talk · GTM "Big Bets that Paid Off" with Freshworks Founder & CEO Girish Mathrubootham | SaaStr Annual Girish Mathrubootham
18. Vembu walks through the actual mechanics: the pivot after the dot com crash, ManageEngine turning profitable on Google ads, and... Mixergy Podcast · Full episode · GTM "The Smartest Unknown Indian Entrepreneur" Talks About How He Built Zoho Into A Bootstrapped Powerhouse, with Sridhar Vembu Andrew Warner with Sridhar Vembu
19. The best single profile of how Zoho funded itself, split into WebNMS, ManageEngine and Zoho.com, and built a talent pipeline... Forbes India Article · Long read · GTM The Bootstrapped Buddhist: How Sridhar Vembu built Zoho Harichandan Arakali
20. Vembu explains the segment choice in his own words: go to the customers who find the premium products unaffordable, then grow... Thought Economics Article · Long read · GTM Sridhar Vembu: How He Bootstrapped Zoho to $1 Billion Without Investors Vikas Shah
21. Asthana says plainly that Postman built customer success instead of a sales team early on. That one staffing choice explains... OpenView Article · Short read · GTM Postman on Designing for the End User and Product-led Success Abhinav Asthana
22. Video · Interview · GTM The BrowserStack story, from Co-founder and CEO Ritesh Arora Ritesh Arora
23. The founder saying it in his own words: no ads, no sales team with targets, not much marketing, and about 1,000 people while... Nithin Kamath (Substack) Essay · Long read · GTM Inside the making of Zerodha Nithin Kamath
24. A quick companion to the podcast, with the origin of the inbound insight and the counterintuitive calls laid out in five... HubSpot INBOUND Article · Short read · GTM Brian Halligan and Dharmesh Shah: How They Built HubSpot HubSpot (Guy Raz interview recap)

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