Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Seven concrete lessons with the numbers attached, including the 15 minute time to value and net retention above 140 percent.... aakashg.com Article · Long read · GTM Datadog: The Archetypal Example for SaaS Product-Led Growth Aakash Gupta
2. Her four recurring failure modes, including misreading your competitive alternatives and the go to market gaps that quietly... Business of Software Video · Conference talk · GTM The Hard Parts of Positioning: Learnings from 11 years and 300 technology companies April Dunford
3. Has the diagnostic that is genuinely useful: if people cannot tell what you do, or you get compared to the wrong competitors,... Intercom Podcast · Full episode with transcript · GTM Ambient Strategy's April Dunford on what marketers get wrong about positioning Geoffrey Keating with April Dunford
4. The clearest thresholds anyone has published for this decision, plus the warning that matters: the pipeline your new sales team... elenaverna.com Newsletter · Long read · GTM Why, When, and How to add Sales to your Product-Led Growth motion Elena Verna
5. Founder led selling with the receipts: 500 personalised cold emails in a month, a first customer signed before the product... SaaS Club Podcast · Full episode · GTM 3 Years of Zero Traction Then Finding Product-Market Fit (Whatfix, Khadim Batti) SaaS Club with Khadim Batti
6. The tactical half of her thinking: founding documents, operating principles, titles, and how to actually get a large team... Lenny's Podcast Podcast · Full episode with transcript · GTM Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe) Lenny Rachitsky with Claire Hughes Johnson
7. Over 100 pages of it are worksheets, templates and real example documents rather than prose, which is why go to market leaders... Stripe Press Book · Full book · GTM Scaling People: Tactics for Management and Company Building Claire Hughes Johnson
8. Has the number that makes the point: over 80 percent of Rocketlane's 600 plus enterprise customers are in the US. Also carries... Forbes India Article · Long read · GTM SaaS startup Rocketlane is going global Siddhant Konduskar
9. A ground level account of what Indian founders actually run into when they set up in the US, down to the go to market starter... SaaSBoomi (Medium) Article · Long read · GTM Onward to building a strong US-India SaaS corridor: The Rise of #IndiaSaaS Avinash Raghava
10. Shows what Zoho's engine looks like now: 25 plus offices in regions people usually emigrate from, local hiring, local pricing,... diginomica Article · Long read · GTM ZohoDay 2024: Zoho's local approach to global expansion Phil Wainewright
11. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read · GTM The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
12. Names the specific Indian habit this hub exists to fix: leaning on sales headcount and human touch instead of product... SaaSBoomi Article · 8 min read · GTM A SaaS Future with Product as the Epicentre Matthew John
13. Updates the PLG argument for products where AI does part of the onboarding, with the engagement loop and self-service... SaaSBoomi Article · 10 min read · GTM Product-led Growth in an AI-driven SaaS Economy SaaSBoomi Editorial Team
14. Zenoti's Sudheer Koneru and CleverTap's Anand Jain on customer acquisition and business model choices while building global... SeedToScale by Accel Podcast · 55 min listen · GTM Scaling your Startup Anand Daniel
15. Specifically about SIs rather than partners in general, including the split where the SI carries early stage sales and adoption... Relevize Article · 8 min read · GTM Pros and Cons of System Integrator Partnerships: Six Tips for Success Relevize
16. Video · short watch · GTM Introduction to AWS Marketplace Amazon Web Services
17. Explains the two things that make Azure worth the effort: customers can buy against an existing Microsoft agreement or cloud... Microsoft Learn Article · 8 min read · GTM Overview of Microsoft Marketplace for publishers Microsoft Learn
18. Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle,... Shopify Developers Article · 10 min read · GTM Shopify App Store review process Shopify Developers
19. A well built program from an Indian origin SaaS company, useful as a template: directory listing, co-marketing, certification,... Chargebee Tool · 5 min read · GTM Chargebee Solution Partner Program Chargebee
20. Shows a clean two track split (technology partners versus solution partners) at real scale, 250 plus partners across 35 plus... MoEngage Tool · 5 min read · GTM MoEngage Catalyst Partner Ecosystem MoEngage
21. An Indian SaaS company arguing that NDR, not growth rate, is the metric that survives a tight funding market, with the Ford... Chargebee Article · 10 min read · GTM Ford, Net Dollar Retention, and Bringing Objectivity to Revenue Growth Arijit Bose
22. Makes the counterintuitive argument that a frictionless cancellation flow increases loyalty, and backs it with cancel-moment... Chargebee Article · 12 min read · GTM Customer Retention For SaaS: Strategies To Ensure Continual Growth Sriya Srinivasan
23. Seven specific dunning practices (retry timing, self-serve card update, failure-reason-aware messaging) from the team that... Chargebee Article · 9 min read · GTM Dunning Best Practices to Combat Involuntary Churn Haris Kumar
24. Gives per-industry churn thresholds so you can answer 'is my churn bad' with a number instead of a feeling. Software sits... Chargebee Article · 8 min read · GTM Churn Benchmarks: Enhancing Customer Retention Shaoli Paul

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