Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. Useful for the shift it documents: away from big trade shows toward small hosted formats, with partner co-hosted events cutting... Zuddl Report · 40 min read The 2026 Trends & Playbook for High-Impact B2B Events Zuddl
  2. A snapshot of how Indian SaaS built its gathering habit: founder-run, pay-it-forward, with people like Girish Mathrubootham and... Inc42 Article · 5 min read SaaSBOOMi Looks To Strengthen SaaS Community With Awards For Indian Startups Kritti Bhalla
  3. The single most quotable attribution finding we know of: across 620 declared-intent conversions and 21.5 million dollars of... Refine Labs Report · 12 min read Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework Refine Labs
  4. The other half of the answer: how to actually find out whether a channel caused anything, using holdouts, geo tests and lift... Supermetrics Article · 16 min read Incrementality Testing: The Only Guide You Need Olivia Kory and Erkki Paunonen
  5. The structured counterweight to the two case studies: when community is worth investing in at all, the SPACES framework for... Lenny's Newsletter Newsletter · 25 min read A founder's guide to community David Spinks
  6. The origin story with the awkward parts left in: a side project on the Chrome Web Store, adoption arriving from countries they... Inc42 Article · 8 min read Postman's Ankit Sobti On Going From Zero To 500K Users Before Launch Bhumika Khatri
  7. A careful Indian teardown of the open source route to community-led growth: GitHub stars to contributors to Fortune 500 buyers,... A Junior VC Article · 20 min read Can Hasura's APIs Link the World's Data? Aviral Bhatnagar and team
  8. The most honest piece written on devrel accountability, by someone who did the job. It splits devrel into community, content... swyx.io Essay · 18 min read Measuring Developer Relations swyx
  9. Three outbound plays a developer would genuinely welcome: find and report a bug in their open source repo, read their terms of... Hypergrowth Partners Playbooks Article · 15 min read Mastering Developer-Led Outbound Martin Gontovnikas and Matteo Tittarelli
  10. The scale-up half of the Postman story, including the world's largest API community with 75,000 public APIs shared, and Asthana... Forbes India Article · 12 min read Abhinav Asthana and Postman: Putting India on the global tech map Harichandan Arakali
  11. Two former Freshworks leaders discovered their content was fine and their distribution was missing, and built Highperformr off... Inc42 Article · 8 min read How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution Pooja Yadav

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
eChai Partner Brands The partnership →