Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. The official manual for filing ITR-4 on the e-filing portal with pre-filled data, including prerequisites like a PAN linked to... incometax.gov.in Article · Step-by-step manual File ITR-4 (Sugam) Online: User Manual Income Tax Department
  2. Google's own guide to the method it uses: ambitious objectives, key results graded on a 0 to 1.0 scale, a target of 0.6 to 0.7,... rework.withgoogle.com Article · Guide Set goals with OKRs (Google re:Work) Google re:Work
  3. A short definition of an OKR with worked examples of objectives and key results, from the Measure What Matters team. whatmatters.com Article · Article What is an OKR? Meaning, definition and examples What Matters
  4. A clear walk-through of David Allen's Getting Things Done method: capture everything in one trusted list, decide the next... todoist.com Article · Guide Getting Things Done (GTD): a step-by-step guide Todoist
  5. A comparison of free email marketing plans by a team that opens accounts and tests the tools, updated in October 2026. Useful... emailtooltester.com Article · 20 min read The Best Free Email Marketing Services (EmailTooltester) EmailTooltester
  6. A tested comparison of the tools people move to from Mailchimp, each with what it does better (MailerLite on price, Brevo on... emailtooltester.com Article · 25 min read Mailchimp Alternatives: Better and Cheaper Options (EmailTooltester) EmailTooltester
  7. Zapier's hands-on roundup of Mailchimp replacements by use case (creators, ecommerce, CRM, transactional email, solopreneurs),... zapier.com Article · 15 min read The best Mailchimp alternatives (Zapier) Zapier
  8. A tested comparison of newsletter platforms (beehiiv, Kit, Substack, Ghost and others) on growth tools and monetisation,... emailtooltester.com Article · 15 min read The Best Newsletter Platforms for Creators (EmailTooltester) EmailTooltester
  9. A head-to-head of the two most common choices for a new newsletter, on fees, discovery, design and ads, updated October 2026. emailtooltester.com Article · 12 min read Beehiiv vs Substack: Which is Best for Monetizing Your Newsletter? EmailTooltester
  10. Zapier's tested roundup of newsletter tools, updated February 2026, with a pick per use case. zapier.com Article · 15 min read The best email newsletter software (Zapier) Zapier
  11. Zapier's hands-on review of social media schedulers, updated May 2026, naming a tool for each need: scheduling, a full team... zapier.com Article · 19 min read The best social media management tools (Zapier) Zapier
  12. Buffer's notice, published 4 November 2026, that it has stopped new Start Pages and is retiring its link-in-bio tool, with an... buffer.com Article We are Retiring Start Page (Buffer) Buffer
  13. A walk-through of free keyword tools, most of them Google's own (Keyword Planner, Search Console, Trends) and what each is good... ahrefs.com Article · 12 min read The best free keyword research tools (Ahrefs) Ahrefs
  14. Zapier's hands-on roundup, updated 4 November 2026, comparing SurveyMonkey, Typeform, SurveySparrow and others by what each... zapier.com Article · 13 min read The 6 best survey apps in 2026 Kiera Abbamonte, Zapier
  15. Google's help page for turning a form into a quiz: switch on 'Make this a quiz', set an answer key, assign points and feedback,... support.google.com Article Create and grade quizzes with Google Forms Google
  16. A dynamic-code seller explaining, in February 2026, that static codes last forever while dynamic codes can go inactive when a... qr-code-generator.com Article · 9 min read Do QR codes expire? How to avoid broken or inactive codes QR Code Generator
  17. A step-by-step guide from April 2026 to making a QR code in Canva, in Adobe Express (free, no account), from Chrome on a... zapier.com Article · 6 min read How to create a QR code: 5 methods Jessica Lau, Zapier
  18. Gmail's help page for adding a signature under Settings. A signature can hold up to 10,000 characters, and an image counts... support.google.com Article Create a Gmail signature Google
  19. Microsoft's help for new and classic Outlook for Windows, Outlook on the web and Outlook.com. In new Outlook it is Settings,... support.microsoft.com Article How to add and change an email signature in Outlook Microsoft
  20. An email marketer's August 2026 walk-through of signature templates for Gmail and how to install them, with examples of what to... zapier.com Article Gmail signature templates (and how to install them) Amanda Pell, Zapier
  21. Zapier's April 2026 comparison of Microsoft 365, Google Workspace, Zoho Workplace, Fastmail and Proton Mail, with Zoho... zapier.com Article · 15 min read The 6 best email hosting providers Harry Guinness, Zapier
  22. Google's admin guide to adding a DKIM key to your domain, the second record, with SPF, that tells other mail servers your... knowledge.workspace.google.com Article Set up DKIM Google Workspace
  23. Zapier's tested comparison from May 2026: Slack for a chat-powered workplace, Microsoft Teams included with Microsoft 365,... zapier.com Article · 12 min read The best team chat apps for business Justin Pot, Zapier
  24. Zapier's tested roundup of ways to build an AI chatbot for a website or support, from no-code builders to agents on a helpdesk. zapier.com Article The best AI chatbot builders Harry Guinness, Zapier

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
eChai Partner Brands The partnership →