Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,046 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Walks through the client-portal pattern specifically: sign-in pages, gated data, and per-client visibility on top of an... Softr Article · 8 min read Build an Airtable client portal without code Softr
  2. Helps you choose between the tools instead of just accepting the first one. It lays out when Glide fits (mobile, spreadsheet... No Code MBA Article · 12 min read The 3 best no-code app builders for beginners No Code MBA
  3. Proof that a non-technical maker can build something people pay for entirely inside Airtable. Olive, a web designer, shipped a... Indie Hackers Article · 10 min read An app with 52 paying users made with Airtable Indie Hackers
  4. A step up in ambition: a recurring-revenue business running on the Airtable ecosystem. It shows how far the... Indie Hackers Article · 10 min read This founder built an $8,600 MRR business on Airtable Indie Hackers
  5. A concrete build of an internal ops app on top of a Google Sheet with Glide, walking through the data, user roles, and... boldtech.dev Article · 20 min read Glide Basics: Build an app to manage your Google Sheets data boldtech.dev
  6. A quick read on where this category is heading, so your tool choice ages well. It covers Softr moving past Airtable to more... TechCrunch Article · 6 min read No-code app builder Softr expands beyond Airtable databases TechCrunch
  7. An India-focused primer on assembling an MVP from no-code parts, with the spreadsheet as the data layer. It connects the pieces... Startup Bricks Article · 12 min read How to build an MVP without writing a single line of code Startup Bricks
  8. Liang built two startups on Bubble, one to $40k monthly revenue, shipping a full v1 in six days. He is candid that the learning... Bubble Blog Article How I Founded Two No-Code Startups Brent Liang
  9. A product coach lays out three honest paths (no-code, some code, more code) and when each fits. It gives you a simple test:... Founders Factory Article To Code or not to Code: Advice on building your MVP Valenice Balace
  10. A sharp, contrarian read that keeps you honest about what a landing page test can and cannot prove. Hillman argues a fake... Stacking the Bricks Essay · ~12 min read Validation is backwards Alex Hillman
  11. This is the single most complete reference on why Bubble apps slow down and how to fix it, written by the person most founders... Amlie Solutions Book · book The Ultimate Guide to Bubble Performance Petter Amlie
  12. Anything batch like, bulk updates, recalculations, imports, belongs on the server, not in a page the user is staring at. This... Bubble Docs Article · 12 min read Optimizing backend workflows Bubble
  13. Slowness and cost come from the same root: work your app does that it did not need to. This explains how Bubble measures that... Bubble Docs Article · 10 min read The workload calculation Bubble
  14. A free, focused shortlist of the highest leverage fixes from the author of the definitive performance book. If you cannot buy... Amlie Solutions Article · 15 min read 6 useful tips to improve performance in Bubble Petter Amlie
  15. Repeating groups are where most Bubble apps quietly go wrong, especially when each cell runs its own search. This walks through... Amlie Solutions Article · 20 min read How to use Repeating Groups in Bubble Petter Amlie
  16. A clear, example driven intro to what backend workflows are and the jobs they are built for, from bulk edits to scheduled... Amlie Solutions Article · 15 min read 5 ways to use Backend Workflows in Bubble Petter Amlie
  17. Airdev is one of the largest Bubble agencies, and this is their production checklist for keeping apps fast. It reads like a... Airdev Article · 15 min read Optimize for speed (Bubble Development Best Practices) Airdev
  18. Workload and speed problems share a cause: work your app repeats needlessly. This lays out the cache once and reuse pattern (do... Minimum Code Article · 15 min read How to optimize Workload Units in your Bubble app Tom (Minimum Code)
  19. A hands on walkthrough of the query mistakes that slow Bubble down, from client side filtering to nested searches, with the... RapidDev Article · 15 min read Optimize Database Queries in Bubble RapidDev
  20. A common instinct is to store a list of things on a record to avoid searching, and it sometimes backfires. This compares stored... No Code Assistant Article · 10 min read List or Searches: which is faster in Bubble? Himanshu Sharma
  21. A founder facing answer to the worry underneath your question: is Bubble itself the ceiling, or is it your build? It separates... Lowcode Agency Article · 15 min read Are Bubble Apps Scalable? (2026 Founder's Guide) Lowcode Agency
  22. A written, beginner friendly companion to the recursive workflow videos, useful if you prefer to read and copy the setup. It... No Code Assistant Article · 12 min read Recursive workflows for beginners in Bubble Himanshu Sharma
  23. Founders confuse webhooks and APIs constantly, and picking the wrong one wastes days. This piece draws the line cleanly: a... Zapier Article · ~10 min read Webhook vs. API: Differences and when to use each Zapier
  24. When a tool has no webhook, its API is your other door in, and Postman explains APIs in language a non-engineer can follow (the... Postman Article · ~8 min read What is an API? A beginner's guide Postman

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

I want to start a startup but I don't have an idea. Where do I even begin? Stop hunting for a billion-dollar idea and start collecting problems. The best ideas come from noticing things that annoy you or people around you ... Beginner 19 resources → What does 'validating an idea' actually mean? Validation is gathering real-world evidence that a specific group of people has a painful problem AND will change their behaviour (pay, sign up, sw... Beginner 20 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → What actually counts as an MVP, and what's the smallest one I can get away with? An MVP is the least you can build (or fake) to test your single riskiest assumption, not a shrunken version of your dream product. Ask 'what's the ... Beginner 20 resources → How do I talk to customers without them just telling me what I want to hear? Stop pitching and start interrogating their past. Ask about what they actually did last time the problem hit, what it cost them, and what they trie... Beginner 23 resources → How do I actually get my first 10 customers when nobody has heard of me? You go get them by hand, one at a time, email people you already know, people your investors/friends know, and strangers in the exact niche you're ... Beginner 19 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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