Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Kramer talking through when to hire, why to start with a generalist, and why product marketer and growth marketer are genuinely... Lenny's Podcast Podcast · About 1 hr · GTM How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) Emily Kramer
2. The whole mental model in one short post: not measuring acquisition cost and lifetime value is the point, not an oversight, and... Z-Connect by Zerodha Article · About 3 min read · GTM Why Zerodha doesn't advertise Nithin Kamath
3. The referral history, including the years incentives existed, the regulatory ban, and the striking observation that referrals... nithinkamath.me Article · About 4 min read · GTM How Zerodha grew without Advertising Nithin Kamath
4. The clearest statement of the tradeoff in his own words: venture capital pushes spend toward sales and marketing and away from... Business Today Article · About 8 min read · GTM "If you don't invest in R&D, you won't have long term growth," says Zoho Corp's boss Sridhar Vembu Sridhar Vembu
5. The present day proof that this is a policy and not a phase, with Mani Vembu confirming R&D spend still exceeds marketing spend... Forbes India Article · About 7 min read · GTM How Zoho is rewriting the rules of enterprise tech Naini Thaker
6. The nine models she actually uses, led by growth loops versus funnels. Read this first, because everything else she says... Elena's Growth Scoop Newsletter · About 12 min read · GTM My 9 Favorite Growth Frameworks Elena Verna
7. An anti-pattern list is more useful than another list of tactics, and this one includes the 18 month model refresh and the... Lenny's Podcast Podcast · About 1 hr · GTM 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) Elena Verna
8. A real growth org mapped out pod by pod, plus the correction most people need: Dropbox does not run on the famous referral... Elena's Growth Scoop Newsletter · About 10 min read · GTM Growth at Dropbox: An Inside Look Elena Verna
9. Video · Short clip · GTM Product-led growth B2B companies succeed if they master this first step | Elena Verna Elena Verna
10. Krish names all four pricing mistakes rather than the tidy version, and this is where pricing is your strongest lead filter... The SaaS Podcast Podcast · Podcast episode · GTM SaaS Subscription Billing Lessons from Chargebee's Journey Krish Subramanian
11. The contrarian half: he argues public pricing pages are overrated and worth experimenting against, which is worth hearing... SaaStr Podcast · Podcast episode · GTM SaaStr Podcast #203: Krish Subramanian, Founder & CEO @ Chargebee on Why Every Startup Should Bootstrap At Some Stage Krish Subramanian
12. The market you are pricing into, in numbers from 240 companies, so your pricing debate stops being two people's opinions about... Growth Unhinged Report · About 12 min read · GTM The state of B2B monetization in 2025 Kyle Poyar
13. The 8 percent median and the full distribution across 200 B2B products, which tells you fast whether your filter is too loose... Growth Unhinged Report · About 10 min read · GTM A new look at free-to-paid conversion Kyle Poyar
14. Video · Talk · GTM The Sales Acceleration Formula | Mark Roberge | Talks at Google Mark Roberge
15. This is where the numbers live: the rep churn targets, the 25 percent attrition buffer he plans for, and why he will not let a... SaaStr Article · About 20 min read · GTM Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript) Mark Roberge
16. Six named failure modes including his Sustainable Moat Test, plus the promotion trap that catches almost every first time sales... SaaStr Article · About 12 min read · GTM The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video) Mark Roberge
17. The concrete deal sizes behind the theory, and the clearest illustration of domain fluency as a moat: he could speak commodity... The Founder Thesis Podcast Podcast · Long-form interview · GTM From Coffee Trader to $250M VC: Manav Garg, Together Fund Manav Garg
18. Video · Interview · GTM India SaaS Story - Manav Garg (CE) & Founder, Eka) | Fundraising | Hiring | Going from 0 - 1 Manav Garg
19. The densest short read on the model: the 76 percent category king number, the Magic Triangle, and the full seven step category... The Marketing Journal Article · About 12 min read · GTM "Play Bigger: The How and Why of Category Design" - An Interview with Christopher Lochhead Christopher Lochhead
20. Two ideas you can use immediately: category names come before company names, and reading acquisition news as the purchase of a... Lochhead on Marketing Podcast · Short episode · GTM 025 Category Creation & Category Design: A New Lens On Business Christopher Lochhead
21. Video · Short explainer · GTM Christopher Lochhead on What It Means to Be a Category King Christopher Lochhead
22. Podcast · Long-form interview · GTM Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr Christopher Lochhead
23. The canonical essay, and the one that actually spells out different discovery and monetisation playbooks per segment rather... sajithpai.com Essay · About 28 min read · GTM The Indus Valley Playbook Sajith Pai
24. How the report is actually assembled and what the 2024 edition covers, which is the usable route in given the report's own home... Sajith Pai's Newsletter Newsletter · About 10 min read · GTM Indus Valley Report Reminiscences, Strategy, Tokyo Trains, and Birkin Bags Sajith Pai

Show the next 24