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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 31 min · GTM Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu Howie Liu
  2. Podcast · 15 min · GTM How to Create Your Ideal Customer Profile (ICP) Mark Roberge
  3. Podcast · 53 min · GTM How Zoho Cracked Global Markets with 3 Iconic Campaigns | Prime Venture Partners Podcast #marketing Raffic Aslam
  4. Podcast · 21 min · GTM Anthony Pierri on B2B Positioning and Value Propositions Anthony Pierri
  5. Video · 6 min · GTM How to create a great brand name | Jonathan Bell Jonathan Bell
  6. Podcast · 41 min · GTM Unlocking Growth with Positioning at Tech Startups With April Dunford Author of Obviously Awesome April Dunford
  7. Podcast · 36 min · GTM Don't review messaging internally, message test instead w/ Peep Laja Peep Laja
  8. Podcast · 27 min · GTM Single-Product vs. Multi-Product Positioning: A Comprehensive Guide April Dunford
  9. Podcast · 57 min · GTM Matt Dixon Explains the JOLT Effect | How to Avoid "Think it Overs" with Potential Customers! Matt Dixon
  10. Podcast · 24 min · GTM New Thinking on Market Categories April Dunford
  11. Video · 35 min · GTM Free Trial vs Freemium - Use the MOAT Framework to Decide Wes Bush
  12. Video · 10 min · GTM Breaking Into Product Led Growth | PLG series with TPF | The Product Folks | Himanshu Garg Himanshu Garg
  13. Video · 38 min · GTM Key Product-Led Growth Metrics To Monitor Allan Wille
  14. Video · 57 min · GTM OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023 Kyle Poyar
  15. Video · 58 min · GTM Onboarding Workshop: How to Diagnose and Fix Drop-Off customerio
  16. Video · 57 min · GTM Activation Masterclass Mixpanel
  17. Video · 17 min · GTM The 6 Most Common User Onboarding Mistakes 1,000 SaaS Companies Made Aazar Shad
  18. Video · 22 min · GTM The Real Reason Most A/B Tests Don't Move Conversions Andrew Capland
  19. Video · 55 min · GTM Master The North Star Metric with THIS Workshop Miro
  20. Podcast · 76 min · GTM The ultimate guide to product-led sales | Elena Verna Elena Verna
  21. Video · 53 min · GTM Accelerating Time to Value Using Lean Methodology: How Gainsight Decreased TTV by 66% Pablo Dominguez
  22. Podcast · 28 min · GTM What to do when your champion LEAVES! | The Customer Success Hotline #1 Kristi Faltorusso and Stino Verhelst
  23. Podcast · 52 min · GTM Building Effective Customer Health Scores with Jeff Beaumont of GitLab - Ep. 4 | Digital CS Podcast Jeff Beaumont
  24. Podcast · 34 min · GTM Reducing customer churn - Andrew Michael on The Product Experience Andrew Michael

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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