Brand, web & content

Name it, say what it does, and put up a site that earns trust.

What founders use for brand, web & content, ranked by how many answers lean on it.

  1. This essay reframes the question you are actually asking. Chen argues that a startup needs two separate insights, one about the... andrewchen.com Essay · about a 10 minute read Startups need dual theories on distribution and product/market fit. One is not enough Andrew Chen
  2. If LinkedIn is genuinely where your buyers are, this is a concrete India-aware playbook for working it, not a follower-count... socialpill.in Article · about a 12 minute read LinkedIn Marketing for B2B Brands in India: Build Pipeline, Not Just Followers Social Pill
  3. This is the source essay everyone else is summarizing, written by Gary Vaynerchuk himself, so you get the model straight... garyvaynerchuk.com Essay · about a 15 minute read The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content Gary Vaynerchuk
  4. This is the clearest plain-language explainer of what GEO actually means: getting your content cited when ChatGPT, Perplexity,... Backlinko Article · ~20 min read Generative Engine Optimization (GEO): How to Win in AI Search Asif Ali
  5. If the GEO article gets you excited, read this one right after to stay grounded. Heitzman, who runs an SEO agency, shows that... Search Engine Land Essay · ~10 min read AI hype vs. SEO reality: What actually drives leads and revenue Adam Heitzman
  6. When you are the only one selling something like your product, cost-plus and competitor benchmarks give you nothing to anchor... Wiley (2016) Book · Book, ~240 pages Monetizing Innovation: How Smart Companies Design the Product Around the Price Madhavan Ramanujam and Georg Tacke

The questions

Naming your startup & domains 18

A name you can spell, say, and own.

How do I come up with a good name for my startup? 3 → Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → All 18 questions in Naming your startup & domains →
Website & landing page 18

Look real, load fast, ship today.

What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → Do I need a full multi-page website or is a single landing page enough? 2 → All 18 questions in Website & landing page →
Branding & visual identity 18

Look like a company people trust.

What does 'branding' actually mean for an early-stage startup? 2 → How do I position my startup so people instantly 'get' it? 2 → Do I need to hire a designer for a logo, or can I DIY it? 2 → How did Indian brands like Zerodha build trust without huge ad budgets? 2 → How do I create a consistent visual identity (colours, fonts) without a designer? 2 → All 18 questions in Branding & visual identity →
Copywriting & messaging 18

Say what it is in words a customer would use.

How do I write copy that explains what my product does clearly? 2 → What are the rules of good marketing copy? 2 → How do I write a headline / value proposition that grabs attention? 1 → How do I find the exact words my customers use to describe their problem? 2 → How do I structure a message so customers care (story / framework)? 2 → All 18 questions in Copywriting & messaging →
Content & SEO foundations 18

Get found by the people already searching.

What is SEO and do I even need it as an early-stage startup? 2 → How do I do keyword research to find what my customers search for? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → All 18 questions in Content & SEO foundations →
eChai Partner Brands The partnership →