Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
-
Video · 8 min · D2C
Petpooja Billing Software Demo: Restaurant POS and CRM Beginner Guide
BizGuide
-
Video · 8 min · D2C
Instagram Blue Tick: Meta Verified and Free Verification (2026, Hindi)
Tech Deep
-
Video · 4 min · D2C
How to Create WhatsApp Catalog for Free
The Digital School by Prakash
- A structured curriculum for engineers who have never thought about sales, covering channels, segmentation, quota, comp and... Andreessen Horowitz Video · 16 short videos · GTM All Things Sales! 16 Mini-Lessons for Startup Founders Peter Levine
- The single best forty minutes for a founder who has never sold anything. Bosmeny walks through the whole arc from the first... Y Combinator Video · conference talk · GTM How to Sell by Tyler Bosmeny Tyler Bosmeny
-
Video · Conference talk · GTM
"Big Bets that Paid Off" with Freshworks Founder & CEO Girish Mathrubootham | SaaStr Annual
Girish Mathrubootham
-
Video · Interview · GTM
The BrowserStack story, from Co-founder and CEO Ritesh Arora
Ritesh Arora
- Her four recurring failure modes, including misreading your competitive alternatives and the go to market gaps that quietly... Business of Software Video · Conference talk · GTM The Hard Parts of Positioning: Learnings from 11 years and 300 technology companies April Dunford
-
Video · short watch · GTM
Introduction to AWS Marketplace
Amazon Web Services
-
Video · 40 min · GTM
SaaSBoomi Fireside chat with Ritesh Arora, co-founder and CEO of BrowserStack
SaaSBoomi
-
Video · 50 min · GTM
B2B SaaS Positioning with Anthony Pierri
SaaSBoomi
- Gross ran Heroku's self serve business and later led Duo and Vimeo, so this is someone describing the machine from the inside... Heavybit Video · 40 min watch · GTM Building Self-Serve Go-to-Market with Adam Gross Adam Gross
- A full walkthrough of the artefact you need before you hire rep three: the 30 day multi-channel sequence, the openers, the... 30 Minutes to President's Club Video · 60 min watch · GTM How to Build Your Outbound Process From Scratch Nick Cegelski and Armand Farrokh
- Hasura's own account of the two hardest transitions in developer-led growth: moving from a project people like to a product... Inc42 Academy Video · 60 min watch · GTM How Hasura Built India's First Open Source Unicorn Inc42 Academy
-
Video · Interview · GTM
Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung
Vidit Aatrey
-
Video · About 70 min · GTM
Paras Chopra: How To Build A Successful Startup In India | Sold Wingify For $200 Million
Paras Chopra
-
Video · About 1 hr 9 min · GTM
How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix
Khadim Batti
-
Video · 47 min · GTM
Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane
Srikrishnan Ganesan
-
Video · About 1 hr · GTM
8 Years Without Funding to $100M Raise & Now A Category Leader | Shivku Ganesan,Exotel
Shivakumar Ganesan
-
Video · Interview · GTM
From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX
Shivakumar Ganesan
-
Video · Short clip · GTM
Product-led growth B2B companies succeed if they master this first step | Elena Verna
Elena Verna
-
Video · Talk · GTM
The Sales Acceleration Formula | Mark Roberge | Talks at Google
Mark Roberge
-
Video · Interview · GTM
India SaaS Story - Manav Garg (CE) & Founder, Eka) | Fundraising | Hiring | Going from 0 - 1
Manav Garg
-
Video · Short explainer · GTM
Christopher Lochhead on What It Means to Be a Category King
Christopher Lochhead
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →