Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Podcast · 31 min · GTM
Aligning sales compensation with strategy, not SKUs (with Stephen Long)
Stephen Long
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Podcast · 28 min · GTM
Sales Comp Is Morale: Why Bad Plans Cause Attrition | Shiv Walia | A Place For Mom | GTM Show
Shiv Walia
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Podcast · 66 min · GTM
John Lee on Scaling Sales Comp for 5,000+ Reps at @LinkedIn I Uncappd Insider I Everstage I
John Lee
- The answer says the coverage you need is one over your win rate, and this episode is two SaaS metrics veterans testing that... The Metrics Brothers Podcast · 22 min · GTM Is Pipeline Coverage Ratio simply the Inverse of Win Rate? Ray Rike and Dave Kellogg
- Two revenue operators on why forecasts miss and what actually moves accuracy, which is the honest counterpart to the answer's... The Revenue Formula Podcast · 32 min · GTM Sales forecasts suck Toni Hohlbein and Raul Porojan
- If you want to know what the job really is day to day, listening to practitioners argue about where it goes wrong tells you... The Revenue Formula Podcast · 44 min · GTM Why RevOps is broken (with Jeff Ignacio) Jeff Ignacio with Toni Hohlbein and Raul Porojan
- A deliberately blunt case that a coverage number tells you nothing about whether the pipeline underneath it is real, which is... The Revenue Formula Podcast · 26 min · GTM Pipeline coverage is worthless Toni Hohlbein and Raul Porojan
- A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page... The Revenue Formula Podcast · 43 min · GTM Why PLG suck, and how to fix it (with Wes Bush) Wes Bush with Toni Hohlbein and Raul Porojan
- The question is whether the machine returns more than you feed it before you add reps, and this episode works through unit... The Revenue Formula Podcast · 42 min · GTM Better unit economics, PLG + SLG and more (with Kevin McIntyre) Kevin McIntyre with Toni Hohlbein and Raul Porojan
- Trial conversion without the nagging is mostly about timing prompts to what the user just did and setting trial length off your... ProductLed Podcast Podcast · 52 min · GTM Why Your Free Trial Isn’t Converting, and How to Fix It with PLG ProductLed Podcast
- A grounded read on where AI earns its place in the GTM stack, from a founder building pipeline analytics rather than selling... SaaS Sessions Podcast · 37 min · GTM S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure Deepinder Dhingra with Sunil Neurgaonkar
- The answer draws a line between the user activating and a whole account activating, and Rocketlane's founder has built a... SaaS Sessions Podcast · 41 min · GTM S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan with Sunil Neurgaonkar
- An Indian early stage investor walking a founder through which numbers actually carry information at the start, which is the... Prime Venture Partners Podcast Podcast · 56 min · GTM Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth Prime Venture Partners Podcast
- Before you pick a CRM, it helps to hear someone who built one for Indian sales teams explain what founders actually use it for... The Neon Show Podcast · 48 min · GTM $1Billion CRM from India competing with Salesforce | Nilesh Patel, LeadSquared Nilesh Patel with Siddhartha Ahluwalia
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Podcast · 35 min · GTM
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marke...
Scindia Balasingh, with Sunil Neurgaonkar
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Podcast · 51 min · GTM
GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore
Bob Moore, with Scott Barker
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Podcast · 77 min · GTM
Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build
ASYMMETRIC Podcast hosts and guests
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Podcast · 72 min · GTM
Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
Madhavan Ramanujam, with Lenny Rachitsky
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Podcast · 44 min · GTM
How to build RevOps for hypergrowth (w/ Sean Lane, Founding Partner, Minot Light Consulting)
Sean Lane
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Podcast · 34 min · GTM
Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich
Alex Rich
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Podcast · 36 min · GTM
Positioning in A Crowded Market & Leveraging Board Meetings - Amar Goel Founder & Chairman PubMatic
Amar Goel
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Podcast · 24 min · GTM
Speed to Lead, 10 Surprising Facts About Sales Lead Response Time
Nicolas Vandenberghe
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Podcast · 51 min · GTM
How ZoomInfo Built a $1B RevOps Engine: Operating Cadence Behind Breakout Growth | Tessa Whittaker
Tessa Whittaker
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Podcast · 34 min · GTM
Establishing an operating cadence for reliable forecasts - Janis Zech | EP 18
Janis Zech
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →