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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Podcast · 31 min · GTM Aligning sales compensation with strategy, not SKUs (with Stephen Long) Stephen Long
  2. Podcast · 28 min · GTM Sales Comp Is Morale: Why Bad Plans Cause Attrition | Shiv Walia | A Place For Mom | GTM Show Shiv Walia
  3. Podcast · 66 min · GTM John Lee on Scaling Sales Comp for 5,000+ Reps at @LinkedIn I Uncappd Insider I Everstage I John Lee
  4. The answer says the coverage you need is one over your win rate, and this episode is two SaaS metrics veterans testing that... The Metrics Brothers Podcast · 22 min · GTM Is Pipeline Coverage Ratio simply the Inverse of Win Rate? Ray Rike and Dave Kellogg
  5. Two revenue operators on why forecasts miss and what actually moves accuracy, which is the honest counterpart to the answer's... The Revenue Formula Podcast · 32 min · GTM Sales forecasts suck Toni Hohlbein and Raul Porojan
  6. If you want to know what the job really is day to day, listening to practitioners argue about where it goes wrong tells you... The Revenue Formula Podcast · 44 min · GTM Why RevOps is broken (with Jeff Ignacio) Jeff Ignacio with Toni Hohlbein and Raul Porojan
  7. A deliberately blunt case that a coverage number tells you nothing about whether the pipeline underneath it is real, which is... The Revenue Formula Podcast · 26 min · GTM Pipeline coverage is worthless Toni Hohlbein and Raul Porojan
  8. A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page... The Revenue Formula Podcast · 43 min · GTM Why PLG suck, and how to fix it (with Wes Bush) Wes Bush with Toni Hohlbein and Raul Porojan
  9. The question is whether the machine returns more than you feed it before you add reps, and this episode works through unit... The Revenue Formula Podcast · 42 min · GTM Better unit economics, PLG + SLG and more (with Kevin McIntyre) Kevin McIntyre with Toni Hohlbein and Raul Porojan
  10. Trial conversion without the nagging is mostly about timing prompts to what the user just did and setting trial length off your... ProductLed Podcast Podcast · 52 min · GTM Why Your Free Trial Isn’t Converting, and How to Fix It with PLG ProductLed Podcast
  11. A grounded read on where AI earns its place in the GTM stack, from a founder building pipeline analytics rather than selling... SaaS Sessions Podcast · 37 min · GTM S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure Deepinder Dhingra with Sunil Neurgaonkar
  12. The answer draws a line between the user activating and a whole account activating, and Rocketlane's founder has built a... SaaS Sessions Podcast · 41 min · GTM S9E1 - Elevating Customer Onboarding for Revenue Growth ft. Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan with Sunil Neurgaonkar
  13. An Indian early stage investor walking a founder through which numbers actually carry information at the start, which is the... Prime Venture Partners Podcast Podcast · 56 min · GTM Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth Prime Venture Partners Podcast
  14. Before you pick a CRM, it helps to hear someone who built one for Indian sales teams explain what founders actually use it for... The Neon Show Podcast · 48 min · GTM $1Billion CRM from India competing with Salesforce | Nilesh Patel, LeadSquared Nilesh Patel with Siddhartha Ahluwalia
  15. Podcast · 35 min · GTM S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marke... Scindia Balasingh, with Sunil Neurgaonkar
  16. Podcast · 51 min · GTM GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore Bob Moore, with Scott Barker
  17. Podcast · 77 min · GTM Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build ASYMMETRIC Podcast hosts and guests
  18. Podcast · 72 min · GTM Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam Madhavan Ramanujam, with Lenny Rachitsky
  19. Podcast · 44 min · GTM How to build RevOps for hypergrowth (w/ Sean Lane, Founding Partner, Minot Light Consulting) Sean Lane
  20. Podcast · 34 min · GTM Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich Alex Rich
  21. Podcast · 36 min · GTM Positioning in A Crowded Market & Leveraging Board Meetings - Amar Goel Founder & Chairman PubMatic Amar Goel
  22. Podcast · 24 min · GTM Speed to Lead, 10 Surprising Facts About Sales Lead Response Time Nicolas Vandenberghe
  23. Podcast · 51 min · GTM How ZoomInfo Built a $1B RevOps Engine: Operating Cadence Behind Breakout Growth | Tessa Whittaker Tessa Whittaker
  24. Podcast · 34 min · GTM Establishing an operating cadence for reliable forecasts - Janis Zech | EP 18 Janis Zech

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