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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 18 min · GTM What is GTM engineering? Inside Clay's GTM strategy Everett Berry
  2. Video · 29 min · GTM If I Started SaaS in 2026, Here's My B2B Content Strategy for $1M ARR Rob Walling
  3. Video · 57 min · GTM How to Create Bottom of Funnel (BoFu) Content That Converts in B2B (secrets to capture more demand) Lashay Lewis
  4. Video · 46 min · GTM The BrowserStack Journey: Profitability, Funding & Scale, SaaSBOOMi Interview | Ritesh Arora Ritesh Arora
  5. Video · 7 min · GTM The Ultimate Sales Capacity Planning Guide LeanScale
  6. Video · 20 min · GTM Mark Roberge, CRO, HubSpot - The Sales Acceleration Formula Mark Roberge
  7. Video · 92 min · GTM Masterclass: The Perfect Sales Onboarding Program Armand Farrokh and Nick Cegelski
  8. Video · 26 min · GTM CRO Confidential: Sales Comp, Quotas & Recruiting with Jason Lemkin and Sam Blond of Founders Fund Jason Lemkin and Sam Blond
  9. Video · 33 min · GTM The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead) 30 Minutes to President's Club
  10. Video · 22 min · GTM How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures SaaStr
  11. Video · 55 min · GTM Fix the Foundation: Getting Your Data Ready for Territory Planning Matthew Volm, Kevin Davis and Jen Igartua
  12. Video · 57 min · GTM 56 Minutes of LinkedIn SOCIAL SELLING Secrets that Actually Work lemlist
  13. Video · 43 min · GTM Matzen Shirley: LinkedIn Signal-based Outbound Matzen Shirley
  14. Video · 58 min · GTM Community as a Business Value | David Spinks, Co-Founder of CMX David Spinks
  15. Video · 15 min · GTM The Top 10 Mistakes Folks Make Hiring Their First Sales Team Jason Lemkin
  16. Video · 11 min · GTM The 6 Sales Positions in B2B & Tech Sales Sales Feed
  17. Video · 16 min · GTM How I Promoted from SDR to Enterprise AE (and Why Most Won't) Tech Sales With Higher Levels
  18. Video · 40 min · GTM Masterclass #7: Lessons from Myntra on how to build a long-lasting marketplace Mukesh Bansal
  19. Video · 14 min · GTM What is Sales Engineering? (EVERYTHING you need to know) Tech Sales With Higher Levels
  20. Video · 39 min · GTM Should You Work at a Small Startup or Large Tech Sales Company? Tech Sales With Higher Levels
  21. Video · 10 min · GTM Why every tech company is hiring for this job right now Clay Originals
  22. Video · 40 min · GTM SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup Martina Lauchengco
  23. Video · 31 min · GTM Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu Howie Liu
  24. Video · 6 min · GTM How to create a great brand name | Jonathan Bell Jonathan Bell

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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