Understand the job

What go-to-market actually is, the seats in a GTM team, and how people build a career in it.

What founders use for understand the job, ranked by how many answers lean on it.

  1. Video · 40 min Masterclass #7: Lessons from Myntra on how to build a long-lasting marketplace Mukesh Bansal
  2. Podcast · 46 min How to Run B2B GTM When Your Buyer Asks ChatGPT First Alon Waks
  3. Video · 14 min What is Sales Engineering? (EVERYTHING you need to know) Tech Sales With Higher Levels
  4. Video · 39 min Should You Work at a Small Startup or Large Tech Sales Company? Tech Sales With Higher Levels
  5. Video · 10 min Why every tech company is hiring for this job right now Clay Originals
  6. Video · 40 min SVPG Partner Martina Lauchengco: Product Marketing Advice from her Book LOVED at Lean Product Meetup Martina Lauchengco

The questions

What GTM actually is 16

The job behind the acronym: how a product finds, wins and keeps customers, and who does what.

What does 'go to market' actually mean? People say GTM constantly and I still cannot define it. 4 → I am a founder and I have never sold anything in my life. Where do I actually start? 5 → How do I tell whether our GTM is genuinely working or we just got lucky with a few deals? 4 → What is the real difference between product-led, sales-led and everything in between, and which one are we? 4 → When do I stop selling myself and hire the first person, and what kind of person should that be? 6 → All 16 questions in What GTM actually is →
GTM roles and career paths 16

SDR, AE, AM, growth, product marketing, RevOps, sales leadership: what each one really does and how people move between them.

SDR, AE, AM, growth, PMM, RevOps: what do these people actually do all day? 6 → I want to start a GTM career in India but I have zero sales experience. What is the realistic first job? 4 → I have been an SDR for about 18 months. How do I actually make the jump to AE? 5 → I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months? 4 → How do I decide which GTM roles to hire, and in what order? 5 → All 16 questions in GTM roles and career paths →
eChai Partner Brands The partnership →