Run it on real numbers

The systems and metrics behind a forecast you can actually defend.

What founders use for run it on real numbers, ranked by how many answers lean on it.

  1. Video · 33 min How To Improve Win Rates Using Win-Loss Analysis Clozd
  2. Video · 14 min How Salesforce Runs Its Internal Forecasting Process with Salesforce | SaaStr Software Community More SaaStr
  3. Podcast · 34 min Establishing an operating cadence for reliable forecasts - Janis Zech | EP 18 Janis Zech
  4. Video · 35 min Inside the 2025 SaaS Benchmarks Report (with High Alpha) Alloy Partners
  5. Video · 46 min Masterclass: Winning More Deals with Mutual Action Plans (ft. SalesPlaybook, Atrium, & Salesforce) Accord

The questions

RevOps and the GTM stack 16

CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.

What does a RevOps person actually do all day? 4 → I just joined as the first ops hire and the CRM is a total mess. Where do I start? 4 → I am a founder selling this myself. What GTM tools do I actually need right now? 4 → How do I break into RevOps when I have never had the title? 4 → Reps will not update the CRM. How do I get clean data without becoming the data police? 4 → All 16 questions in RevOps and the GTM stack →
Forecasting and GTM metrics 16

Pipeline coverage, stage conversion, CAC payback, magic number, and calling a number you can defend to a board.

What is pipeline coverage and how much pipeline do I actually need to hit my number? 4 → How do I work out CAC payback when I do not have a finance team? 5 → What is the magic number and should I care about it at my stage? 4 → Which handful of GTM numbers should a first time founder actually track? 6 → How do I calculate conversion rates by stage, and what do I actually do once I have them? 4 → All 16 questions in Forecasting and GTM metrics →
eChai Partner Brands The partnership →