Let the product sell

A self-serve motion that works, and an onboarding that turns a signup into a habit.

What founders use for let the product sell, ranked by how many answers lean on it.

  1. Video · 38 min Key Product-Led Growth Metrics To Monitor Allan Wille
  2. Video · 57 min OpenView's SaaS Benchmarks Report with Kyle Poyar - 2023 Kyle Poyar
  3. Video · 58 min Onboarding Workshop: How to Diagnose and Fix Drop-Off customerio
  4. Video · 57 min Activation Masterclass Mixpanel
  5. Video · 17 min The 6 Most Common User Onboarding Mistakes 1,000 SaaS Companies Made Aazar Shad
  6. Video · 22 min The Real Reason Most A/B Tests Don't Move Conversions Andrew Capland
  7. Video · 55 min Master The North Star Metric with THIS Workshop Miro
  8. Podcast · 76 min The ultimate guide to product-led sales | Elena Verna Elena Verna
  9. Video · 53 min Accelerating Time to Value Using Lean Methodology: How Gainsight Decreased TTV by 66% Pablo Dominguez
  10. Podcast · 104 min The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”) Sean Ellis
  11. Podcast · 45 min Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast Varun Shoor

The questions

Product-led growth 16

When the product does the selling: self-serve funnels, freemium versus free trial, and the point where you layer sales back on.

What does product-led growth actually mean, and how is it different from just having a free trial? 6 → We are about to launch. Should we go with freemium or a free trial? 5 → How do I know whether my product can even work self-serve? 4 → I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself? 5 → Our self-serve funnel converts at about 2 percent from signup to paid. Where do I even start looking? 5 → All 16 questions in Product-led growth →
Activation and onboarding 16

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Everyone says find your aha moment. What is it actually, and how do I find ours? 5 → Our activation rate is 18 percent. Is that terrible, or is that just what it is? 5 → What should a brand new user see in the first minute after they sign up? 5 → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? 5 → How do I pick one activation metric when the product supports five very different use cases? 5 → All 16 questions in Activation and onboarding →
eChai Partner Brands The partnership →