Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Zerodha reached crores of customers in India without ever running an ad or an outbound campaign, growing almost entirely on... Indian Startup News Article · Starting Up 'Customer love is a real superpower for us': Nithin Kamath on how Zerodha grew without advertising Indian Startup News
2. Dozens of founders answer in the comments with what actually worked for them, and cold email is a minority answer among stories... Hacker News Thread · Starting Up Ask HN: How do you get first 10 customers? Hacker News
3. Written for founders who would rather be building product than selling, this is a grounded guide to identifying and... Y Combinator Article · Starting Up Sales Advice for Technical Founders Y Combinator
4. Lemkin has watched thousands of B2B SaaS companies try outbound and this piece is his blunt verdict: it works, but only when it... SaaStr Article · 8 min read · Starting Up Outbound Always Works. If You Do It Right. And You Put In The Time. Jason Lemkin
5. Use these as a starting structure, not a script to copy and paste to a thousand people, since that second use is exactly the... HubSpot Template · 15 min read · Starting Up 22 Best B2B Cold Email Templates to Get Your Leads' Attention HubSpot
6. A concise reference sheet that names the exact failure modes this question is about: leading questions like wouldn't you agree... Harvard Business School, Rock Center for Entrepreneurship Article · 5 min read · Starting Up Customer Discovery Basics Harvard Business School, Rock Center for Entrepreneurship
7. Alvarez names the specific mistakes founders make even after reading the theory: multi part questions that let people dodge the... cindyalvarez.com Essay · 8 min read · Starting Up 5 Common Customer Development Mistakes Cindy Alvarez
8. Hansen runs interviews for her own bootstrapped products and talks candidly about the emotional side founders underrate:... Inside Intercom Podcast · ~40 min · Starting Up How to deploy empathy to get the most out of customer interviews Michele Hansen
9. Wunker's Jobs to Be Done framework gets an Indian audience through this YourStory piece, useful if you want the underlying... YourStory Article · ~8 min read · Starting Up Unlocking customer-centric innovation with author Stephen Wunker Stephen Wunker
10. Wilcox tackles this exact question head on, and rejects the tempting stop when you stop learning something new answer since you... Customer Dev Labs Article · Starting Up How Many Customers Should You Interview? Justin Wilcox
11. A companion piece to the article above, this one focuses on the practical am I done yet moment inside a single discovery... Customer Dev Labs Article · Starting Up When Are You Done Interviewing Customers? Justin Wilcox
12. This is the academic study behind the qualitative research idea of saturation, the point past which new interviews stop adding... Field Methods (Sage) Article · Starting Up How Many Interviews Are Enough? An Experiment with Data Saturation and Variability Greg Guest, Arwen Bunce, Laura Johnson
13. A concise, practical primer on structuring an interview, from writing questions to avoiding leading language to taking useful... Nielsen Norman Group Article · Starting Up User Interviews 101 Maria Rosala and Kara Pernice
14. Zhuo, former Facebook VP of Product Design, gives seven specific questions for interviewing a prospective user, moving from... The Looking Glass Essay · Starting Up The Looking Glass: You Cannot Teach Wisdom Julie Zhuo
15. Video · Starting Up How to Interview Your Customers, Live Demo Justin Wilcox
16. A ready-made template for drafting a comparable, reusable question set across every interview, which matters because you can... Notion Template · Starting Up Customer Interview Question Generator Notion
17. This is a straightforward, tactical rundown of where to source interviewees when your customer base is zero: relevant... Grow and Convert Article · ~12 min read · Starting Up How to Conduct Customer Interviews (Even When You Don't Have Customers) Thomas Carney
18. Once you've found someone willing to talk, this thread collects the actual questions other founders use, crowdsourced from... Indie Hackers Thread · ~5 min read · Starting Up Top Questions to Ask Customers During Their Interviews Indie Hackers
19. A specific, first-person account of finding an audience on Reddit from nothing, including which subreddits worked and how the... Indie Hackers Thread · ~8 min read · Starting Up How I Got My First 100 Users via Reddit Indie Hackers
20. When your personal network and community outreach genuinely run dry, this is the paid fallback: a recruiting panel of people... userinterviews.com Tool · Starting Up User Interviews userinterviews.com
21. This is the most exhaustive single list we found of concrete channels for sourcing interviewees, from personal network to... mfishbein.com Article · ~15 min read · Starting Up Customer Development: 14 Best Ways to Find Customers to Interview Mike Fishbein
22. The actual one-page canvas, free to print or copy into a doc, so you can fill it in within the hour instead of reading a whole... LEANSTACK Template · Starting Up Lean Canvas template Ash Maurya
23. This book documents how Indian and other emerging-market entrepreneurs build with severe resource constraints and turn... naviradjou.com Book · Starting Up Jugaad Innovation Navi Radjou, Jaideep Prabhu, Simone Ahuja
24. A Stellaris Venture Partners investor who has backed Mamaearth and other Indian consumer brands walks through what actually... The Neon Show (Neon Fund) Podcast · Starting Up Rahul Chowdhri on the Rise of D2C Brands in India Siddhartha Ahluwalia, Rahul Chowdhri

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