Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The richest India origin account of moving from founder led selling to a sales organisation, with the actual price ladder, the... The SaaS Podcast Podcast · About 54 min · GTM 7 Steps to SaaS Go-to-Market Fit After Product-Market Fit Khadim Batti
2. Video · About 1 hr 9 min · GTM How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix Khadim Batti
3. Batti on category creation and building a global go to market flywheel from Bengaluru while targeting US buyers from the very... Indian Silicon Valley with Jivraj Singh Sachar Podcast · 49 min · GTM E115 - Mastering Global GTM w/Whatfix's Khadim Batti Khadim Batti
4. Video · 47 min · GTM Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane Srikrishnan Ganesan
5. The research that came before the product is quantified here: 80 plus customer interviews, more than 200 hours of recorded... The Founder Thesis Podcast Podcast · Long-form interview · GTM The Architect of Onboarding: Srikrishnan Ganesan and the Rise of Rocketlane Srikrishnan Ganesan
6. The honest sequel: why the inbound playbook that worked at launch had to be abandoned for outbound and in person selling once... SaaS Scaling Secrets Podcast · About 42 min · GTM Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan
7. The founder's own dated timeline, useful for checking how long the community actually ran before the first line of product code... Rocketlane Blog Article · About 8 min read · GTM Rocketlane: How it began, and where we are headed Srikrishnan Ganesan
8. Video · About 1 hr · GTM 8 Years Without Funding to $100M Raise & Now A Category Leader | Shivku Ganesan,Exotel Shivakumar Ganesan
9. Where the motion came from: the Ola number masking call, 350 inbound SMBs at 10 to 15 a month, the rupee pricing experiments,... The Neon Show Podcast · 59 min · GTM Exotel, SaaS startup serving clients like Ola, Swiggy, Zerodha Shivakumar Ganesan
10. Video · Interview · GTM From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX Shivakumar Ganesan
11. The contemporaneous record, written while the claim was still true, with Scott Farquhar saying it in his own words rather than... TechCrunch Article · About 3 min read · GTM Atlassian's 2011 Revenues Were $102 Million With No Sales People Erick Schonfeld
12. Jay Simons on the five decisions that made the model work, including product advocates instead of reps and refusing to... First Round Review Article · About 15 min read · GTM Unpacking 5 of Atlassian's Most Unconventional Company-Building Moves First Round Review
13. The useful half is where Simons says the model breaks and enterprise advocates became necessary, which stops this being read as... Inside Intercom Podcast · About 30 min · GTM How Atlassian built a $20 billion company with a unique sales model Jay Simons
14. This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript · GTM Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur Harshil Mathur
15. A slide by slide walk through the actual 2014 deck, which had no founder slide and won on problem clarity, useful if you are... SeedToScale by Accel Podcast · Podcast episode · GTM Breaking Down Razorpay's Original Pitch With Harshil Mathur Harshil Mathur
16. Where the counterintuitive north star is explained: payment success rate rather than merchant count, plus 30 to 40 minute... Inc42 Article · About 12 min read · GTM The Product Practices That Turned Razorpay Into A Payments Juggernaut Deepsekhar Choudhury
17. The numbers spine behind the story, including exact take rates, multi product attach at 65 percent of customers, and the risk... Contrary Research Report · Long report · GTM Razorpay Business Breakdown & Founding Story Contrary Research
18. The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure... Forbes India Article · About 8 min read · GTM Razor-sharp checkout: How Razorpay grew close to eight times in four years Rajiv Singh
19. Figma's first go to market hire walks the whole arc from stealth to monetisation, including how the bottom up motion eventually... Lenny's Podcast Podcast · About 1 hr · GTM An inside look at Figma's unique GTM motion | Claire Butler (first GTM hire) Claire Butler
20. The clearest stage by stage map, especially the pricing decision to gate file limits so the free tier kept the multiplayer... First Round Review Article · About 15 min read · GTM The 5 Phases of Figma's Community-Led Growth: From Stealth to Enterprise First Round Review
21. A first person account of why standard B2B demand generation failed at Figma and what community led growth actually cost to... Claire's Notebook Article · About 12 min read · GTM 10 things I learned from 10 years at Figma Claire Butler
22. The six evaluation dimensions and the too many firsts rule, which turns a vague hiring instinct into something you can actually... MKT1 Newsletter Newsletter · About 15 min read · GTM How to hire your first marketer Emily Kramer and Kathleen Estreich
23. The diagnostic that stops you misreading a growth problem: decide whether you are short on fuel or short on engine before you... MKT1 Newsletter Newsletter · About 12 min read · GTM Building an efficient marketing machine: the fuel & the engine Emily Kramer
24. A one page brief covering goals, audience, creative angle and channels, written before anything longer than a tweet. It is the... MKT1 Newsletter Newsletter · About 10 min read · GTM The GACC Marketing Brief: The best framework we've created Emily Kramer

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