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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 28 min · GTM Pricing Is Product: Field Notes From the Frontier of AI Monetization | Chargebee Beelieve '26 | SF Chargebee Beelieve panel
  2. Video · 59 min · GTM Multi-Threading: Steal this framework to increase win rates by 2-3x Jason Bay
  3. Video · 8 min · GTM 5 Rules for Successful Startup Pilots, POCs, Trials | Dose 045 Andrew Ackerman
  4. Video · 33 min · GTM Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales) Armand Farrokh and Nick Cegelski
  5. Video · 10 min · GTM SOC 2 Compliance: Everything Startup Founders Need to Know Rob Walling
  6. Video · 35 min · GTM How to Conduct an Effective Win Loss Interview Clozd win loss research team
  7. Video · 17 min · GTM Freemium business model or Free Trial? Here's the framework to decide. Wes Bush
  8. Video · 35 min · GTM Zapier’s Pricing Transformation: From Testing Gone Wrong to Usage-Based Wins | Beelieve 2025 Zapier monetization team
  9. Video · 48 min · GTM Miro’s former head of monetization on credits, scaling pricing experiments, and more | Akshay Sharma Akshay Sharma (formerly Miro)
  10. Podcast · 72 min · GTM Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam Madhavan Ramanujam, with Lenny Rachitsky
  11. Video · 58 min · GTM Your First 30-60-90 Days in a RevOps Role RevGenius
  12. Video · 50 min · GTM Breaking Out of the CRM Box: How to Grow Your Career in RevOps RevOps Co-op
  13. Video · 29 min · GTM The Real Reason Sales Reps Won't Use Your CRM | RevOps Veteran Andy Smidmore Andy Smidmore
  14. Video · 51 min · GTM Farewell, Single Source of Truth: A New Way for RevOps to Data RevOps Co-op
  15. Podcast · 44 min · GTM How to build RevOps for hypergrowth (w/ Sean Lane, Founding Partner, Minot Light Consulting) Sean Lane
  16. Video · 53 min · GTM Consolidating GTM Tools: What to Cut & How RevOps Co-op
  17. Video · 56 min · GTM Nearbound at Work. Partner Attach: The great debate Reveal The Nearbound Revenue Platform
  18. Video · 19 min · GTM How To Compensate Partner Teams Partner GTM Institute
  19. Podcast · 34 min · GTM Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich Alex Rich
  20. Video · 44 min · GTM Deal Registration Baptie and Co
  21. Podcast · 36 min · GTM Positioning in A Crowded Market & Leveraging Board Meetings - Amar Goel Founder & Chairman PubMatic Amar Goel
  22. Video · 16 min · GTM How to Get SaaS AEs to Call an ON-THE-DIME Forecast. Caliber (Formerly pclub.io)
  23. Podcast · 24 min · GTM Speed to Lead, 10 Surprising Facts About Sales Lead Response Time Nicolas Vandenberghe
  24. Video · 63 min · GTM Data Model: Understanding the Data you measure in revenue organizations Winning by Design

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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