Close deals and price right

Run a process that gets to a decision, and charge what the thing is worth.

What founders use for close deals and price right, ranked by how many answers lean on it.

  1. Podcast · Full episode 7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija Siddhartha Ahluwalia with Kapil Makhija In 3 answers
  2. Podcast · ~85 min Building a world-class sales org Jason Lemkin
  3. A sitting CIO explains how he actually finds and evaluates startup vendors, including that roughly 80% arrive through outbound.... The Neon Show Podcast · 62 min How Startups Can Sell to Big Companies ft. Karthik Chakkarapani, Zuora Siddhartha Ahluwalia
  4. Podcast · ~60 min How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader Khadim Batti
  5. Podcast · 90 min listen 2X SaaS Founder: How To Sell Global Tech Products From India Siddhartha Ahluwalia with Sharath Keshava Narayana
  6. Jason Lemkin ran the experiment rather than predicting it: ten SDRs and AEs replaced by 20 agents and 1.2 humans. Worth it for... Lenny's Podcast Podcast · 90 min listen We replaced our sales team with 20 AI agents, here's what happened Lenny Rachitsky
  7. Two things you will not hear elsewhere: get pricing right before ten million dollars of revenue because after that even minor... Prime Venture Partners Podcast Podcast · 45 min listen Ashu Garg, General Partner Foundation Capital on Enterprise Software Mega Trends, GTM Strategy and Pricing as an Evolving Process Shripati Acharya
  8. Kiran Darisi (Atomicwork) and Sreedhar Peddineni (GTMBuddy), both out of the Freshworks lineage, on why per seat pricing stops... The Neon Show Podcast · 80 min listen If Big AI Goes Everywhere, What's Left for B2B SaaS? 25 Years, 4 Startups, 3 Eras of SaaS Siddhartha Ahluwalia
  9. Podcast · 77 min Breaking Down India’s SaaS Market: US Dollars vs Indian Distribution, Will Enterprises Buy or Build ASYMMETRIC Podcast hosts and guests
  10. Podcast · 42 min SaaS Startups: Early Stage Sales, Product Demos & Right to Sell with Jen Abel, Co-Founder JJELLYFISH Jen Abel, with Amit Somani
  11. Podcast · 72 min Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam Madhavan Ramanujam, with Lenny Rachitsky
  12. Podcast · 40 min Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon April Dunford and Matt Dixon
  13. Podcast · 41 min Scaling From 0 to 120Cr+ Revenue Playbook For SaaS-Entrepreneurs in India Ft. Yamini Bhat, CEO-Vymo Yamini Bhat
  14. Podcast · 45 min Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast Varun Shoor
  15. Podcast · 35 min Girish Redekar: How to Leverage Security To Close Faster Enterprise Deals for Your SaaS Company #169 Girish Redekar
  16. Podcast · 39 min Multi-Year Deals and the Illusion of Better Pricing | Russell Lester Russell Lester

The questions

Running a sales process and closing 16

Discovery, demos, qualification, champions, procurement and the last mile to a signature.

I have a call booked with a real prospect tomorrow. What do I do on it? 4 → Founder-led sales sounds terrifying. Why can I not just hire a salesperson? 4 → How do I know if a deal is real or if I am being strung along? 4 → My demos go well and then the deal stalls. How do I stop that? 5 → How do I turn random wins into a sales process someone else can run? 4 → All 16 questions in Running a sales process and closing →
Pricing and packaging 16

What to charge, what to charge for, how to package it, and how to change it later without losing people.

I have no idea what to charge. How do I pick a first price? 4 → What is a value metric and why does everyone say it matters more than the number? 4 → How do I design tiers so buyers pick the right plan and grow into the next one? 4 → How do I find out what customers will actually pay without just asking them? 4 → Should I price in rupees for India and dollars for everyone else? 4 → All 16 questions in Pricing and packaging →
eChai Partner Brands The partnership →