91 people
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer
He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed.
Managing Partner at Upekkha and one of the clearest voices on capital efficient SaaS GTM from India
He works with dozens of early Indian SaaS founders at the same time, so his public material is grounded in patterns rather than one company's story: how to pick a wedge ICP, what a founder should personally close before hiring, and where India based teams typically stall selling into the US. His framing of efficiency as a GTM choice, not a constraint, is the useful contrarian bit.
Author of the Indus Valley Report and the India1, India2, India3 market segmentation most India GTM plans now borrow from
If you are sizing an Indian market, he is the source that stops you from multiplying 1.4 billion by a conversion rate. India1, India2, India3 forces an honest answer on who can actually pay you, and the Indus Valley Report gives you the underlying numbers to argue with.
Built Eka Software into a global enterprise platform from Bengaluru, now backs Indian GTM teams through Together Fund
Eka sold six and seven figure enterprise contracts to commodity traders in Geneva and Singapore out of Bengaluru, so his material covers the hard version of Indian GTM: long cycles, on the ground presence, and hiring your first senior seller in a market you do not live in. He is also unusually direct about how long co-founder and first leadership hires take to get right.
Built and sold Dr. Vaidya's, and now publishes constantly on how Indian consumer brands actually get distribution
He is one of the few Indian investors who publishes real distribution numbers instead of vibes: what it costs to acquire a customer online in India today, when a brand has to move into quick commerce and general trade, and why a pure online consumer brand hits a ceiling. Read him if your GTM ends in an Indian consumer's hands.
Co-founder of GrowthX, the India community where growth and GTM people go to level up their craft and careers
Useful mostly if you are early in a GTM career in India and want the ladder made explicit: what a growth or marketing role actually contains at an Indian startup, what the next rung looks like, and how people who got there did it. GrowthX's own growth is also a clean, watchable case of content led community building.
Wrote the outbound prospecting playbook he used to build pipeline for two India-based B2B companies selling to the US
He is one of the few India-based operators who has documented an outbound channel end to end, from list building to sequencing, rather than posting tactics in isolation. His writing is unusually candid about what did not work and why a channel that prints pipeline at one company dies at the next.
Talks publicly about selling enterprise software from Bengaluru into Fortune 500 accounts in the US
He is specific about the hard part of India-to-US enterprise sales, the difference between what an India-based sales team can carry and what has to be hired on the ground. His accounts of the early pivot are a useful lesson in how an ICP decision determines every GTM choice that follows.
Publishes weekly outbound teardowns pulled from the live accounts he runs for Indian B2B teams selling globally
The newsletter is drawn from accounts he is currently running, so the plays are dated and specific rather than evergreen advice. He is one of the few people writing about cold calling and cold email as an India-based rep dialling into US and global buyers, including the accent, timing and objection realities that come with it.
A programmer who became an enterprise seller, and talks publicly about how that career switch actually works
She is one of the few people describing the move from writing code to carrying a quota in public, which is the exact path a lot of Indian technical people are quietly considering. Her SaaSBoomi and podcast material is grounded in the difference between selling large enterprise at LinkedIn and selling for a small Chennai SaaS company.
Runs a workshop for Indian founders on cracking the US market, from years of enterprise sales in sales readiness software
His workshop is one of the few India-authored, structured attempts at the question every Indian B2B founder asks: how do you actually get a US buyer to take the first call. He is also good on sales readiness as a discipline, since he sold the category rather than just practising it.
Runs sales and marketing at Darwinbox, selling HR software from Hyderabad into large enterprises across 130 countries
Darwinbox is one of the clearest examples of an Indian company winning large enterprise deals in Southeast Asia and beyond rather than defaulting to the US, and he owns that motion. His interviews are useful on how to sequence markets, and on selling a system-of-record product where the buying committee is enormous.
Co-founder of indiagold and former SVP of growth and product at Paytm, writing publicly on Indian consumer distribution
He is one of the few people who ran growth at Indian consumer scale and then went back to building from zero, so he writes about acquisition and retention with the constraints of Indian price points and payment rails baked in. His posts are heavy on numbers and cohort behaviour rather than tactics.
Host of The Neon Show, the long running interview series on how Indian founders actually built distribution
The show is one of the few places where Indian founders are pushed past the origin story into the actual go to market mechanics: how the first hundred customers came, what the sales motion cost, what did not work. Listening in sequence gives you a working map of Indian GTM playbooks by sector.
Co-founder and CEO of Hiver, a bootstrapped-to-global Indian SaaS company built largely on content and search
Hiver is the reference case for an Indian company selling to the West through search and content rather than outbound, and Niraj writes about the unglamorous parts: the years before the category name existed, why they narrowed the ICP, and what they got wrong on positioning first.
Co-founder of Honasa (Mamaearth), who built the brand out of a community of mothers before it was a product line
She is specific about the mechanic that actually built Mamaearth: recruiting a group of target customers, building products against their complaints, and letting them carry the brand, which is community-led GTM rather than a campaign. She also writes openly about founders being the brand's face and where that helps or backfires.
Co-founder of Social Beat, one of India's largest independent performance marketing firms for consumer brands
He writes from inside large Indian media budgets, so his posts cover the things agencies usually keep quiet: which channel mixes hold up as spend scales, how vernacular and regional targeting change the maths, and where influencer spend earns out. It is the practitioner view of Indian performance marketing rather than the pitch deck view.
Built ixigo's content marketing engine on a shoestring, and wrote the book on making share-worthy video
He works in the constraint most Indian marketing teams actually live in: no production budget and no media spend. His frameworks for what makes a piece shared rather than merely watched are concrete enough to run on Monday, and he shows his own failures alongside the hits.
Founder of echoVME and Digital Scholar, one of India's most prolific teachers of hands-on digital marketing
He teaches the operational layer that most strategy writing skips: how a campaign is actually set up, what an agency retainer covers, and how a small Indian team runs paid and organic together. Useful if you are the first marketing hire and need to do the work, not just plan it.
Value SaaS accelerator partner who writes on capital efficient GTM for Indian software founders
His Value SaaS argument is a specific stance on GTM: get to a million dollars of revenue on your own cash flow, price against value delivered, and choose an ICP narrow enough that a small team can actually reach it. Useful counterweight if you are being told to spend into growth.
SaaS marketing leader known for scaling Chargebee's marketing engine, and for teaching funnel mechanics publicly
His public sessions walk through what actually happened as Chargebee's revenue grew, including where the funnel leaked and which channels stopped working at scale. Concrete numbers and mistakes rather than frameworks.
Co-founder of a B2B marketing analytics product, publishing on attribution and account intelligence
He is precise about what B2B marketing measurement can and cannot tell you, particularly why last touch attribution misleads in long, multi person buying cycles, and what account level signals are worth wiring into a CRM instead.
Fractional CMO who publishes a running series on what B2B marketing leaders actually get wrong
She writes from the fractional seat, which means she sees the same B2B marketing failure modes across many companies: teams buying ABM tooling before they have an account list, and marketing being measured on activity rather than pipeline.
Bootstrapped a Delhi martech company and speaks publicly about running account based marketing as a small team
His ABM episode is a rare account of running named-account marketing without an enterprise budget: how AdPushup picked its target list and what it did instead of broad inbound. Useful if you sell to a few hundred companies rather than a mass market.
The people who actually do this
GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.
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Sunil Neurgaonkar
Prasanna Krishnamoorthy
Sajith Pai
Manav Garg
Arjun Vaidya
eChai
Abhishek Patil
Ashwin Ramasamy
Khadim Batti
eChai
Srivaradha Vanamamalai
Shuba Bhaskaran
Suvikas Bhandari
eChai
Jayant Paleti
Deepak Abbot
Siddhartha Ahluwalia
Niraj Ranjan Rout
Ghazal Alagh
Vikas Chawla
Aashish Chopra
Sorav Jain
Thiyagarajan Maruthavanan
eChai
Vikram Bhaskaran
Praveen Das
Anjali Gupta
Ankit Oberoi
How this list works
Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.
We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.
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