Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A quick read on where this category is heading, so your tool choice ages well. It covers Softr moving past Airtable to more... TechCrunch Article · 6 min read No-code app builder Softr expands beyond Airtable databases TechCrunch
  2. The fastest possible start: copy a working app instead of building from zero. The library has directories, marketplaces,... Glide Template · Browse and copy No-code app templates from Glide Glide
  3. An India-focused primer on assembling an MVP from no-code parts, with the spreadsheet as the data layer. It connects the pieces... Startup Bricks Article · 12 min read How to build an MVP without writing a single line of code Startup Bricks
  4. A direct debate between a no-code evangelist (Makerpad's Ben Tossell) and a founder who built and rebuilt in code (Gumroad's... Indie Hackers Podcast (#134) Podcast · ~90 min Code vs No-Code with Ben Tossell and Sahil Lavingia Courtland Allen
  5. Liang built two startups on Bubble, one to $40k monthly revenue, shipping a full v1 in six days. He is candid that the learning... Bubble Blog Article How I Founded Two No-Code Startups Brent Liang
  6. A product coach lays out three honest paths (no-code, some code, more code) and when each fits. It gives you a simple test:... Founders Factory Article To Code or not to Code: Advice on building your MVP Valenice Balace
  7. A sharp, contrarian read that keeps you honest about what a landing page test can and cannot prove. Hillman argues a fake... Stacking the Bricks Essay · ~12 min read Validation is backwards Alex Hillman
  8. This is the single most complete reference on why Bubble apps slow down and how to fix it, written by the person most founders... Amlie Solutions Book · book The Ultimate Guide to Bubble Performance Petter Amlie
  9. Anything batch like, bulk updates, recalculations, imports, belongs on the server, not in a page the user is staring at. This... Bubble Docs Article · 12 min read Optimizing backend workflows Bubble
  10. Slowness and cost come from the same root: work your app does that it did not need to. This explains how Bubble measures that... Bubble Docs Article · 10 min read The workload calculation Bubble
  11. A free, focused shortlist of the highest leverage fixes from the author of the definitive performance book. If you cannot buy... Amlie Solutions Article · 15 min read 6 useful tips to improve performance in Bubble Petter Amlie
  12. Repeating groups are where most Bubble apps quietly go wrong, especially when each cell runs its own search. This walks through... Amlie Solutions Article · 20 min read How to use Repeating Groups in Bubble Petter Amlie
  13. A clear, example driven intro to what backend workflows are and the jobs they are built for, from bulk edits to scheduled... Amlie Solutions Article · 15 min read 5 ways to use Backend Workflows in Bubble Petter Amlie
  14. Airdev is one of the largest Bubble agencies, and this is their production checklist for keeping apps fast. It reads like a... Airdev Article · 15 min read Optimize for speed (Bubble Development Best Practices) Airdev
  15. Video · ~45 min Fast Database: cheat code for your Bubble app performance (interview with Petter Amlie) Zeroqode and Petter Amlie
  16. Video · ~15 min Pagination for Repeating Groups (Bubble tutorial) YouTube
  17. Video · ~20 min Recursive workflows in Bubble (how to loop through a list) YouTube
  18. A short, plain explanation of when to reach for a backend workflow instead of doing work on the page. If the term still feels... Planet No Code Video · ~10 min Why use backend workflows for your Bubble app Planet No Code
  19. Workload and speed problems share a cause: work your app repeats needlessly. This lays out the cache once and reuse pattern (do... Minimum Code Article · 15 min read How to optimize Workload Units in your Bubble app Tom (Minimum Code)
  20. A hands on walkthrough of the query mistakes that slow Bubble down, from client side filtering to nested searches, with the... RapidDev Article · 15 min read Optimize Database Queries in Bubble RapidDev
  21. A common instinct is to store a list of things on a record to avoid searching, and it sometimes backfires. This compares stored... No Code Assistant Article · 10 min read List or Searches: which is faster in Bubble? Himanshu Sharma
  22. A founder facing answer to the worry underneath your question: is Bubble itself the ceiling, or is it your build? It separates... Lowcode Agency Article · 15 min read Are Bubble Apps Scalable? (2026 Founder's Guide) Lowcode Agency
  23. A written, beginner friendly companion to the recursive workflow videos, useful if you prefer to read and copy the setup. It... No Code Assistant Article · 12 min read Recursive workflows for beginners in Bubble Himanshu Sharma
  24. Founders confuse webhooks and APIs constantly, and picking the wrong one wastes days. This piece draws the line cleanly: a... Zapier Article · ~10 min read Webhook vs. API: Differences and when to use each Zapier

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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