Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A side-by-side guide that also explains the model formats in Schedule I of the Companies Act, such as Table F for companies... legalwiz.in Article · Guide MOA and AOA: Meaning, Differences and Importance LegalWiz
  2. A free downloadable Excel profit and loss statement and projection template for a small business. vertex42.com Template · Excel template Profit and Loss Template Vertex42
  3. A free tutorial by a CPA that walks through the income statement line by line, including the accrual rule: income when earned,... accountingcoach.com Article · Tutorial Income Statement (explanation) AccountingCoach
  4. How a business that visits customers, or works from home, hides its address and lists the areas it serves instead. support.google.com Article · Help page Manage your service areas for service-area and hybrid businesses Google
  5. The official route to flag a review, track it in the Reviews Management Tool and make a one-time appeal if Google finds no... support.google.com Article · Help page Report inappropriate reviews on your Business Profile Google
  6. Google's page for businesses hit by a wave of fake negative reviews with a demand for payment to stop. support.google.com Article · Help page Report negative review extortion scams on your Business Profile Google
  7. Google's legal removal request form, the route for a review you believe is defamatory or otherwise unlawful rather than just... support.google.com Article · Help page Report content for legal reasons (Google Legal Help) Google
  8. A step-by-step practitioner guide to reporting and appealing reviews, with the common mistakes that get appeals rejected. brightlocal.com Article · Guide How to report, appeal or dispute a Google review BrightLocal
  9. Video · 16 min Google Business Profile Set Up: 2026 Step-by-Step Tutorial Santrel Media
  10. YouTube's announcement of new YPP terms: from 1 February 2027 new applicants need 1,000 subscribers plus 8,000 watch hours in... support.google.com Article · Help page Changes to the YouTube Partner Program (from 1 February 2027) YouTube
  11. Video · 4 min NEW: Updates to the YouTube Partner Program YouTube Creators
  12. YouTube's explanation of its search ranking: relevance (title, tags, description, content), engagement such as watch time for... support.google.com Article · Help page How YouTube search works YouTube
  13. YouTube's guidance on writing descriptions that help search, including using the Research tab and Keyword Planner to find... support.google.com Article · Help page Tips for video descriptions YouTube
  14. A YouTube research and SEO tool for keyword scores, title ideas and competitor tracking. Free plan; Boost $19 a month or $199 a... vidiq.com Tool · Pricing page vidIQ pricing vidIQ
  15. A browser extension and app for title, tag and thumbnail testing and keyword research inside YouTube Studio. Pro is listed at... tubebuddy.com Tool · Pricing page TubeBuddy pricing TubeBuddy
  16. A free tool that shows YouTube search volumes and keyword ideas for 170 countries, India included. ahrefs.com Tool · Free tool Ahrefs free YouTube Keyword Tool Ahrefs
  17. A step-by-step YouTube SEO process, from finding a keyword through the title, description and engagement signals. backlinko.com Article · Guide YouTube SEO: How to Optimize and Rank Videos in 2026 Backlinko
  18. Video · 13 min How to Rank #1 on YouTube Search in 2026 (in Hindi) Make Better Videos with Kunal
  19. Google's overview of running ads on YouTube through Google Ads: the goals you can choose and the formats, skippable,... support.google.com Article · Help page About Video campaigns (Google Ads Help) Google
  20. Each YouTube ad format and how it is paid for: with cost-per-view bidding you pay when someone watches 30 seconds, the whole ad... support.google.com Article · Help page About video ad formats (Google Ads Help) Google
  21. Google's India page on setting an average daily budget and monthly spending limit in rupees, with a spend estimator. business.google.com Tool · Product page Google Ads campaign budget (India) Google
  22. Google's India page for YouTube advertising, with the formats and a Kantar survey in which 67% of surveyed viewers in India... business.google.com Article · Product page YouTube ads (Google Ads, India) Google
  23. Video · 19 min YouTube Ads Tutorial 2026 (Step-By-Step for Beginners) ZoCo Marketing
  24. Google's own five-step setup for a Search campaign: goal, settings, ad groups, ads and budget. At least one conversion goal is... support.google.com Article · Help page Create a Search campaign (Google Ads Help) Google

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Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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