Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A low-cost ATS and recruitment CRM used by small companies and independent recruiters. The page lists Professional at $15 a... manatal.com Tool · Pricing page Manatal pricing Manatal
  2. An ATS and CRM built for staffing and recruitment agencies, tracking clients and placements as well as candidates. The page... recruitcrm.io Tool · Pricing page Recruit CRM pricing Recruit CRM
  3. A hands-on buyer's guide to ATS products, last updated October 2026, sorting them by who they suit (Workable for small teams... selectsoftwarereviews.com Article · 20 min read Best applicant tracking systems we've tested (SelectSoftware Reviews) Phil Strazzulla
  4. Video · 11 min Everything you need to know about applicant tracking systems Jobscan
  5. Video · 1 min Get started with Zoho Recruit Zoho Recruit
  6. A time and attendance app that the maker states is free forever for unlimited users, with mobile clock-ins, GPS tracking, face... jibble.io Tool · Product page Jibble: free time tracking and attendance Jibble
  7. Attendance and leave inside RazorpayX Payroll: attendance arrives through the website, biometric devices or APIs and flows... razorpay.com Tool · Product page RazorpayX Payroll attendance management Razorpay
  8. Truein is an Indian face-recognition attendance system for multi-site and field workforces (factories, facility management,... truein.com Tool · Pricing page Truein pricing Truein
  9. An app for deskless teams with time clock, scheduling, forms and chat. The page lists a Small Business plan free for up to 10... connecteam.com Tool · Pricing page Connecteam pricing Connecteam
  10. Video · 11 min 100% free attendance tracking with Jibble: walkthrough Jibble
  11. Expense reports, receipt scanning and approvals from Zoho, priced in rupees. The page lists a Free plan for up to 3 users with... zoho.com Tool · Pricing page Zoho Expense pricing (India) Zoho
  12. An Indian travel and expense platform with prepaid corporate cards, built for enterprises with many employees spending on the... happay.com Tool · Product page Happay travel and expense management Happay
  13. The receipt-scanning expense app many US businesses use. The page lists the Collect plan at $5 a member a month and says... expensify.com Tool · Pricing page Expensify pricing Expensify
  14. A US corporate card with expense management built in. The page lists a Free plan at $0 a user a month with the card, receipt... ramp.com Tool · Pricing page Ramp pricing Ramp
  15. Expense software that reads card feeds and receipts from the cards a business already has. The page lists Growth at $11.99 an... fylehq.com Tool · Pricing page Fyle pricing Fyle
  16. Video · 15 min Zoho Expense demo and getting started Business Solution
  17. HDFC Bank's own page for its mid-tier business card, the one most small businesses with steady spend end up on. It states the... hdfc.bank.in Tool · Product page HDFC Bank Biz Power Credit Card HDFC Bank
  18. HDFC Bank's entry business card, for a proprietor or small firm spending under a lakh a year on business costs. The page states... hdfc.bank.in Tool · Product page HDFC Bank Biz Grow Credit Card HDFC Bank
  19. HDFC Bank's top business card, for a business putting several lakh a year through one card. The page states the ₹10,000 plus... hdfc.bank.in Tool · Product page HDFC Bank Biz Black Credit Card HDFC Bank
  20. HDFC Bank's business card that links to any UPI app, for a small business that pays suppliers and expenses by UPI and wants the... hdfc.bank.in Tool · Product page HDFC Bank UPI RuPay Biz Credit Card HDFC Bank
  21. ICICI Bank's cashback business card, for a business that wants money back rather than points. The page sets out the ₹1,500 plus... icici.bank.in Tool · Product page ICICI Bank Business Advantage Black Credit Card ICICI Bank
  22. The cheaper sibling of ICICI's Black card, for a professional or small business with modest monthly spend. Joining fee ₹500... icici.bank.in Tool · Product page ICICI Bank Business Advantage Blue Credit Card ICICI Bank
  23. EnKash is an Indian spend management platform that issues corporate, prepaid, fuel, SaaS and digital marketing cards to a... enkash.com Tool · Product page EnKash Corporate Cards EnKash
  24. The RBI's own rules for every card issued in India, including the definitions that separate a business credit card from a... rbi.org.in Article · Regulation RBI Master Direction: Credit Card and Debit Card, Issuance and Conduct Reserve Bank of India

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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