Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · About 50 minutes Simple Next.js & React Authentication With Clerk Traversy Media
  2. The essay tells you to find your riskiest assumption, this template shows you how to actually surface it. It is a free,... Figma FigJam Template · Ready-to-use board Assumption Mapping Template (free, FigJam) Figma
  3. This gives you the precise vocabulary your question is missing: gold plating is adding polish and features nobody asked for,... projectmanagementacademy.net Article · ~8 min read Gold Plating vs. Scope Creep Project Management Academy
  4. This is one of the few pieces that actually answers the question you asked, which is web app or native mobile app for the very... Asper Brothers Article · about 12 minute read Mobile App MVP vs. Web App MVP: How to Choose the Right First Step for Your Startup Mike Jackowski
  5. This is Google's own guidance for exactly your users: budget Android phones, patchy networks, and expensive mobile data. It is... Android Developers Essay · multi-page guide Build for Billions Google (Android Developers)
  6. This is the canonical answer to your exact fear: you do not need both sides at scale, you need one tiny network that works.... Lenny's Newsletter Essay · about 15 min read The Atomic Network Andrew Chen
  7. Video · ~35 min All the Little Things Sandi Metz
  8. This is the canonical show for founders who chose open source as more than a license: as the way people find, try, and trust... Open Source Startup Podcast Podcast · ~40 to 60 min per episode Open Source Startup Podcast Robby (MTF) and Tim (Essence VC)
  9. This one grounds your expectations in real numbers (an India based team MVP lands around 15,000 to 45,000 USD versus 60,000 to... Moveo Apps Article MVP Development Cost in 2026: How Much Does It Cost to Build an MVP? Moveo Apps
  10. Video Figma Prototype Tutorial for Beginners Figma
  11. Video How to Enable and Use Backend Workflows in Bubble Coaching No Code Apps
  12. Video · Video Zapier vs Make.com vs n8n: The Ultimate Beginners Guide Automatable
  13. This is the most-cited real example of a company that shipped its MVP on no-code (Bubble) and then moved to code, told by the... Airdev Article Dividend Finance Scales Its No-Code Loan Platform Airdev
  14. Ben Tossell built MakerPad, one of the best-known no-code education businesses (he sold it to Zapier), so this is a first-hand... Mixergy Podcast AI Made a No-Code Founder Into a Coder (Ben Tossell interview) Andrew Warner
  15. Video Website Layout Mistakes That Scream 'Amateur' Paige Brunton
  16. This one is written for exactly your situation: someone whose whole product lives inside a no-code tool. It names the specific... NoCodeFinder Article · 10 minute read No-Code Vendor Lock-In: Learn How to Protect Your Project Now NoCodeFinder
  17. This is the concrete insurance step against the shutdown scenario you are worried about. On2Air runs scheduled backups of your... On2Air Tool · Setup in under 30 minutes On2Air Backups: Automated Airtable Backups On2Air
  18. Billing and auth are exactly where no-code SaaS breaks first, so we picked the primary source over any third-party template:... Bubble Manual Tool · Single guide, roughly a 20 to 30 minute read Subscriptions (Bubble official documentation) Bubble
  19. The most common way a no-code app leaks data is not a platform flaw, it is a config mistake, and this piece names the exact... lowcode.agency Article · About a 10 minute read Are Bubble Apps Secure? Risks and Best Practices LowCode Agency
  20. Video · Short tutorial video User Roles | Bubble.io Tutorial Bubble
  21. When your UI tool's built-in rules are not enough, or you have outgrown them, Xano is a no-code backend that gives you real... xano.com Tool · About a 12 minute read Securing your Xano APIs Xano
  22. When you are ready to hire, this walks through doing it well: when hiring beats DIY, where to find people, how to evaluate a... LowCode Agency Article · Approximately 12 minute read How to Hire No-Code Developers (Practical Guide for Founders) LowCode Agency
  23. This is the closest thing to a done-for-you starting point for exactly your situation: a marketplace or directory front end... Softr Tool Softr Airtable Freelance Marketplace Template Softr
  24. Cursor is the AI code editor most founders reach for when a no-code tool hits its ceiling and you need real, custom code. You... cursor.com Tool Cursor Anysphere

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
eChai Partner Brands The partnership →