Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The primary source for the SAFE itself, plus YC's plain-English primer explaining post-money mechanics. Use the official... Y Combinator Tool · templates + primer YC Safe Financing Documents (Official Post-Money SAFE) Y Combinator In 9 answers
  2. The most practical guide to investor updates, from a company that exists purely to help founders send them. Concrete structure... Visible.vc Article · 15 min read How to Write the Perfect Investor Update (Tips and Templates) Visible.vc In 9 answers
  3. The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000... Princeton University Press Book · ~480 pages The Founder's Dilemmas Noam Wasserman In 9 answers
  4. The definitive manifesto for building a 'calm company', remote-friendly, sustainable, and free of chronic overwork, from a team... 37signals Book · ~232 pages It Doesn't Have to Be Crazy at Work Jason Fried & David Heinemeier Hansson In 9 answers
  5. This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing Startup India, Government Schemes for Startups DPIIT, Government of India In 9 answers
  6. The official government registry that lets you filter incubators by sector, stage and location, the fastest way to find a... Startup India / Government of India Tool · Searchable directory Startup India, Find an Incubator (DPIIT registry) Startup India (DPIIT) In 9 answers
  7. The definitive founder essay on why raw ideas are worth very little and why secrecy is the wrong instinct. Graham's argument... paulgraham.com Essay · ~15 min read Ideas for Startups Paul Graham In 9 answers
  8. Before you build for a home market outside the big startup hubs, you need the real economics, and this is the essay that maps... Sajith Pai (Blume Ventures) Article · ~20 min read The Indus Valley Playbook Sajith Pai In 9 answers
  9. Seibel's whole point is that a market only counts once real customers are grabbing the product as fast as you can make it and... Michael Seibel (Y Combinator) Essay · ~4 min read The Real Product Market Fit Michael Seibel In 9 answers
  10. This is the classic mental model for exactly your question: how customer count trades off against deal size. Janz maps five... The Angel VC Essay · ~12 min read Five ways to build a $100 million business Christoph Janz In 9 answers
  11. The whole worry in your question, that slicing smaller leaves too few buyers, is exactly what Moore's target customer... HarperBusiness (Collins Business Essentials) Book · Approx. 256 pages Crossing the Chasm, 3rd Edition Geoffrey A. Moore In 9 answers
  12. This is a ready-to-fill IP assignment and confidentiality agreement hosted on the government's own Startup India portal, so it... Startup India (startupindia.gov.in) Template · 6-page fillable template Confidentiality and Intellectual Property Assignment Agreement Template (India) Startup India (Invest India) In 9 answers
  13. This is a working Indian seed VC (Blume backed Unacademy, Purplle, Slice) writing down what it actually looks for, slide by... Blume Ventures Article · 20 min read High Pitched Assessments: the exhaustive list of what makes a good pitch deck Blume Ventures In 9 answers
  14. The single clearest explanation of the two documents Indian founders confuse: the founders' agreement (equity, vesting, roles,... EquityList Article · 15 min read Founders' Agreement: Definition, Key Clauses, and Template for Indian Startups EquityList In 9 answers
  15. GST is the single compliance item a solo founder most often gets wrong, either registering too late or not knowing the... ClearTax Article · 18 min read GST Registration: Thresholds, Documents, Process, and Penalties ClearTax In 9 answers
  16. This is the single directory that saves you from chasing scattered scheme pages: 107 pages, written by DPIIT itself, mapping... Startup India Template · 107-page PDF Playbook of Government Schemes and Initiatives for Startups (June 2026) DPIIT, Ministry of Commerce and Industry In 9 answers
  17. Video · ~50 min Peter Thiel: Competition Is for Losers Peter Thiel In 9 answers
  18. Once you have a list of people to reach cold, this shows you how to write emails they actually answer. Seven concrete... Y Combinator Startup Library Video · ~33 min How to Convert Customers With Cold Emails Aaron Epstein In 9 answers
  19. Twenty founders describe the pivotal moments on their path to fit, and a recurring theme is why the right founder for the right... First Round Review Article · ~25 min read The Only Way to Win: Advice for Founders From Founders First Round Review In 8 answers
  20. The most-quoted primary source on why founders should launch fast and iterate, short, canonical, and from the co-founder of YC.... paulgraham.com Article · ~8 min read Startups in 13 Sentences Paul Graham In 8 answers
  21. The official, primary-source guide straight from Product Hunt, it dispels myths and sets realistic expectations, unlike the sea... Product Hunt Article · guide / multi-page Product Hunt Launch Guide Product Hunt In 8 answers
  22. The definitive book on how VC deals really work, written by two Foundry Group VCs. It demystifies the term sheet term-by-term... Wiley Book · book (~300 pages) Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist Brad Feld & Jason Mendelson In 8 answers
  23. The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it... Government of India (tmrsearch.ipindia.gov.in) Tool · tool IP India Public Trademark Search Trade Marks Registry, CGPDTM In 8 answers
  24. The official front door for the most common sector licence founders need, food, plus a reminder that regulated sectors each... Government of India (foscos.fssai.gov.in / rbi.org.in) Tool · portal FoSCoS, Apply for FSSAI Licence / Registration & Sector Regulators FSSAI (and RBI for fintech) In 8 answers

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Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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