Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · Short video, roughly 15 to 20 minutes How to Write A Landing Page That Converts Alex Cattoni
  2. This is a free, browsable library of real SaaS landing pages (ConvertKit, Loom, Gumroad, and more) with the actual hero copy... swipefile.com Tool · Browsable gallery, dozens of real pages SaaS Landing Page Examples (Swipefile) swipefile.com
  3. Most copywriting advice is written for consumer products, so it tells you to strip out jargon and never explains what to do... MRY Marketing Article How to Write for Technical Buyers: A Guide to Conversion Copywriting for Complex Products Owen Murray
  4. When people say your copy reads like a translation, they usually mean it reads like writing, not like a person talking. This... Content Marketing Institute Article · ~10 min read Write Like You Talk: 12 Tips for Conversational Content Darek Black
  5. Video · ~5 min Write like you speak! Dr Clare Lynch (Doris & Bertie Writing School)
  6. Your pricing page reads like a spec sheet because you are listing features instead of setting a reference point, and this piece... PayPro Global Article · ~15 min read How to Use Price Anchoring for SaaS Pricing (5-Step Playbook) PayPro Global
  7. Video · About 60 minutes Landing Page Critiques (Masterclass) Demand Curve
  8. Before you worry about whether your copy is persuasive, this catches whether it will even reach the inbox. It is genuinely free... Mailmeteor Tool · ~2 min per check Free Email Spam Checker Mailmeteor
  9. This is the rare piece that answers the actual question instead of just cheerleading for vernacular. It walks through when to... Juno School Article Local Language Marketing in India: A Case Study on Doubling ROI Juno School
  10. Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is... Reverie Language Technologies Podcast Building for Bharat (podcast by Reverie Language Technologies) Arvind Pani
  11. Most advice on objections tells you to list your product's flaws and rebut them, which is exactly how copy starts to sound... Focus Copy Essay The Key to Handling Objections in Copy: 5 Universal Objections to Address Lauren Jefferson
  12. Sugarman is the classic on the mechanics of why copy persuades, and his chapter on objections is the honest version most guides... Wiley Book The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy Joseph Sugarman
  13. This is a grounded, working take rather than hype: it is honest about what ChatGPT is genuinely good at (headlines, subject... Zapier Article · About a 12 minute read How to use ChatGPT for copywriting and content ideation Jessica Lau
  14. Video · Short YouTube video I tried ChatGPT. Here's what happened... Alex Cattoni
  15. When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in... Big Bang Copy Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass Brand Tone of Voice Template (free, fill-in) Big Bang Copy
  16. When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries Good Microcopy Sam Hulick
  17. This is the honest answer most founders don't want to hear: with a few hundred visitors a month, an A/B test almost never... CXL Article A/B Testing Alternatives for Low-Traffic Websites Aleksandra Szymikowska
  18. When you don't have the traffic to A/B test, a five-second test is the practical substitute: show your copy to a handful of... Maze Tool Five-Second Test Template Maze
  19. Video · 37 min The YouTube Playbook in 37 Minutes Colin and Samir
  20. Video Technical SEO Best Practices for Beginners (Ahrefs SEO Course 4.2) Ahrefs
  21. When you want to know why Google is not showing your pages, the most honest answer comes straight from Google, not from a blog... Google Search Central (Documentation) Article Troubleshoot Google Search crawling errors Google Search Central
  22. This is the clearest explanation of the one move a small site has against incumbents: stop fighting for the head term everyone... Backlinko Essay · about 15 min read Long Tail Keywords: How to Find & Use Them Effectively Brian Dean
  23. Video · about 5 min Topic Clusters: The Next Evolution of Content Strategy HubSpot
  24. AlsoAsked pulls Google's live People Also Ask questions and maps them into a branching diagram, so you see the actual questions... AlsoAsked Tool · free tier with limited daily searches, paid plans for volume AlsoAsked: People Also Ask keyword research tool Mark Williams-Cook

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Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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