Starting Up
The resources founders actually use.
Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Section 8 (Flubbing the onboarding process) names the exact failure mode in the question: founders assume a strong hire is a... a16z Article · 18 min read 10 hiring mistakes early stage founders make (and how to avoid them) a16z crypto talent team
- Written for the Indian startup reality where most onboarding stops after day one and the hire quietly checks out in weeks two... Springworks Article · 14 min read Employee Onboarding Best Practices: What Actually Works for Growing Indian Startups Springworks
- A serial founder makes the exact call you should make for your first seats: hire generalists until product-market fit, because... Mean CEO (STARTUP POV) Essay · 14 min read Generalists vs. Specialists: Which Should You Hire First in Your Startup? Violetta Bonenkamp
- A ready-to-use question bank grouped by the traits that separate a generalist first hire from a specialist: adaptability,... DigitalOcean Article · 15 min read 40 Startup Interview Questions to Ask Potential Hires DigitalOcean
- Lemkin gives you the exact sequencing this question needs: close 10 to 20 customers yourself first, then hire two reps (not... SaaStr Article · 6 min read Dear SaaStr: When Should a Startup Hire its First Sales Person, and What Should Their Profile Look Like? Jason Lemkin
- Your early rep has to hunt cold, not coast on warm inbound, and this piece hands you the concrete tells: the true hunter chases... Peak Sales Recruiting Article · 9 min read Hunter vs. Farmer in Sales: Empowering Your Team for Long-Term Success Peak Sales Recruiting
- This is the India-specific explainer you hand a candidate who has never held equity. It defines pool, vesting (typically 3 to 4... Razorpay Article · 15 min read ESOP for Startups in India: Benefits, Legal Framework, Costs, & Taxation Razorpay Learn
- The canonical answer to the sequencing question: do not hire a go-to-market specialist before you know what drives growth.... First Round Review Article · 15 min read When to Make Your First Sales Hire: Expert Guide for Startup Founders First Round Review
- The most concrete guide on the specific role our answer names: the founder's associate, the high-agency generalist you hire to... Jumpstart Article · 12 min read Startup Guide to Hiring a Founder's Associate Jumpstart
- This is the India proof of the answer's edge: great people in smaller cities are underpriced and overlooked, and hiring them is... Zoho Article · 15 min read Rural Revival: building world-class products from small towns Sridhar Vembu / Zoho
- This is the India-specific pre-day-one checklist you actually run down: it names the offer letter and employment contract (with... ClearTax Article · 10 min read Recruiting Your First Few Employees ClearTax
- Where the ClearTax piece is the hiring checklist, this Razorpay Rize guide gives you the whole compliance surface your first... Razorpay Rize Article · 15 min read Startup Compliance Guide: What Every Founder Should Know Razorpay Rize
- The canonical piece for avoiding exactly the vanity-title trap you warn against. It caps the role at about 20% admin work (so... a16z Article · 15 min read How to Hire a Chief of Staff Andreessen Horowitz (a16z)
- This is the concrete, copy-paste artifact the other two essays lack: a real JD skeleton (summary, Who You Are, nine... vChief Template · 12 min read Chief of Staff Job Description, Duties & Interview Questions vChief
- This is the reference implementation of your thesis: the handbook IS the process, not a description of it. GitLab's rule that... GitLab Handbook Article · browse 30 min The GitLab Handbook (and the Handbook-First Approach) GitLab
- This is the lean counterweight to GitLab: a real, Creative-Commons handbook you can fork today, written as short human sections... GitHub (basecamp/handbook) Template · 30 min read The 37signals (Basecamp) Employee Handbook 37signals
- This is the 'why does nobody read our handbook' guide, and it names the real failure mode: fewer than 1 in 20 docs get updated... Slite Article · 15 min read Internal Documentation: How to Build Docs Your Team Actually Reads Slite
- This is the exact 'replace gut-feel culture fit with a scored values interview' playbook your answer describes. It hands you a... First Round Review Article · 20 min read Develop Your Hiring System Like a Product to Eliminate Bias and Boost Retention First Round Review (interview with Ashley Williams, ex-SendGrid engineering leader)
- This names the exact trap in the Indian hiring context: 'culture fit' becomes a socially acceptable filter on surname, region,... Business Today Article · 5 min read Companies hire for comfort: startup founder slams flawed recruitment culture in India that stifles innovation Business Today (reporting founder Amit Gupta)
- Written by a manager who has actually done it, so it reads like a playbook, not theory: prep your talking points in bullets,... Medium (The Innovation) Article · 9 min read How to Fire Someone With Dignity Shannon Z
- This is the honest post-mortem, not the launch hype. Buffer ran fully public salaries for a decade (17 to 75 people) and this... Buffer Article · 15 min read Reflecting on a Decade of Transparent Salaries at Buffer Courtney Seiter and the Buffer team
- The definitive playbook for saying hard news first and plainly. Steinberg (People lead at Sennder, ex-Zynga/Facebook) is... First Round Review Article · 20 min read How to Lead and Rally a Company Through a Layoff Beth Steinberg (interviewed by First Round)
- Salary transparency made real in the Indian ecosystem: named founder comp across 65 founders at 37 companies. It shows the... Inc42 Article · 12 min read Founder Salaries Tracker FY25: How Much Did Startup Founders Earn? Inc42 Data Labs
- GitLab runs 2,000+ people across 60+ countries with zero headquarters, so their handbook is the closest thing to a field manual... The GitLab Handbook Article · 45 min read GitLab's Guide to All-Remote GitLab
Playbooks
A goal, and the route through it a step at a time.
Find an idea worth pursuing
Spot problems worth solving and find the one that actually fits you.
Validate before you build
Get real evidence people want it before you write a line of code.
Understand your customers
Talk to real users, define who you're for, and read the market clearly.
From idea to first customers
The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten.
Build an MVP without code
Ship a first version with no-code tools before you hire anyone.
Build and launch your first product
Turn a validated idea into something real people can use.
Find and work with developers
Hire, brief, and work with builders without getting burned.
Name and brand your startup
Name it, design an identity, and say what it does in a line.
Build a landing page that converts
A page that loads fast, earns trust, and turns visitors into signups.
Get your first customers
The scrappy, unscalable work of going from zero to your first paying users.
Sell it yourself, founder-led
Reach out, run the conversation, and close before you have a sales team.
Grow with content and SEO
Compound reach with content, search, and a founder audience.
Grow with paid ads
Spend that returns: the channels, metrics, and loops behind it.
Price and package your product
Charge for value, package it right, and check the numbers work.
Bootstrap instead of raising
Fund growth from revenue, and keep control of your company.
Raise your first round
Understand the game before you pitch: whether to raise, from whom, and on what terms.
Find a co-founder, split equity
Find the right partner and split equity without regret.
Set up the company right
Incorporate, split equity, protect your IP, and make your first hires.
Survive founder life
Mindset, burnout, the leap, and the parts nobody warns you about.
Build in India
The India-specific playbook: schemes, government, enterprise, and the local market.
The questions founders start with
What are good startup ideas in India right now?
The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu...
How do I find product-market fit?
Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang...
Do I actually need a co-founder, or can I go solo?
You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al...
How do I build an MVP for my startup, step by step?
Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks...
Which tool should I use to analyse qualitative data like interview notes?
For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec...
How do I get my first client as a freelancer?
Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on...
How do I decide how much to charge for my product?
Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,...
Should I raise venture capital or bootstrap my startup?
Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g...
Questions for your situation
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