Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. From Allan Dib, author of The 1-Page Marketing Plan, so the systemizing advice is practical rather than theoretical. It gives... Lean Marketing Article · ~10 min read How to Systemize Your Business as a Solopreneur Allan Dib (Lean Marketing)
  2. This is a founder who ran Gumroad down to literally one person (himself) after raising 8 million dollars, and talks candidly... Indie Hackers Podcast · 1 hr listen From Aspiring Billionaire to Indie Hacker with Sahil Lavingia of Gumroad Sahil Lavingia (with Courtland Allen)
  3. India's most respected bootstrapped founder admits that until 2019 he was answering email at 3 AM, staying late, and working... Nithin Kamath (Zerodha) on Substack Essay · 6 min read Why 'a nice place to work' doesn't just happen Nithin Kamath
  4. A first-hand solo-founder thread on the exact fear behind this question, and the answers are concrete rather than theoretical.... Indie Hackers Article · 10 min read Solo founders, what if you get hit by a bus? Indie Hackers community
  5. This is the practical build-it-this-weekend version of a one-person continuity plan, written for a business where the only... Smart Money, Simple Life Article · 12 min read Emergency Planning for Solopreneurs: What You Need To Know Kylie Travers
  6. The India-specific answer to the money side of single-point-of-failure risk, with real rupee figures instead of vague advice.... NYVO (India) Article · 9 min read Insurance for Startup Founders: The Complete Checklist NYVO
  7. This is the exact playbook for the moment your employer cover vanishes: it sizes a family floater at 10 to 25 lakh plus a super... Ditto Insurance (joinditto.in) Article · 18 min read Health Insurance for the Self-Employed in India Ditto Insurance
  8. Freefincal is fee-only, sells no insurance, and says the quiet part out loud: the day your job goes, so does your corporate... Freefincal Article · 15 min read How to choose a health insurance policy (with a shortlist) Pattabiraman Murari
  9. This explains exactly how an underwriter reads a founder: they want 2 to 3 years of ITRs, P&L, Form 26AS, and GST returns, cap... Ditto Insurance (joinditto.in) Article · 16 min read Best Term Insurance for Self Employed and Non-Salaried Individuals Ditto Insurance
  10. This is the citable source for the claim at the heart of your answer: Noam Wasserman's research across 10,000+ founders found... Entrepreneur Article · 6 min read Harvard Business School Professor Says 65% of Startups Fail for One Reason John Boitnott
  11. This is the exit-paperwork checklist a founder actually needs on the way out: it names every document you must extract before... Taggd Article · 14 min read 13 Critical Documents to Collect Before Leaving a Company in India Taggd Editorial Team
  12. A company-secretary firm's plain-English breakdown of the mechanics behind your ESOP exit, grounded in the actual rule (the... CSA & Associates Article · 9 min read Understanding Vesting, Exercise, and Lock-In in ESOPs (India) CSA & Associates
  13. This is the resource that ends the quiet side-hustle delusion with facts. It lays out exactly what the January 2025 H-1B... Alma Article · 15 min read H-1B Options for Startup Founders: Immigration Strategy in 2025 Alma (immigration legal team)
  14. Written by a Lightspeed India partner who actually made the move after 14 years in the US, this is the honest first-person... Medium (The Startup) Essay · 12 min read 6 months later: Return to India after 15yrs in the US Hemant Mohapatra
  15. Read this so you stop expecting your non-founder friends and family to understand the ride: Schroter is blunt that they cannot,... Startups.com Essay · 12 min read The Emotional Cost of Being a Founder Wil Schroter
  16. This is the one checklist that treats your EMI as a hard constraint, not an afterthought. It hands you the exact ratios to... Mintra FinServ Article · 18 min read Am I Financially Ready to Quit My Job and Start a Business? Calculator + CFP Checklist (India 2026) Mintra FinServ
  17. When your salary stops and a 90,000-a-month EMI does not, this is the playbook for not wrecking your CIBIL score in the gap. It... Business Today Article · 6 min read Home loan nightmare: What to do when you lose your job and are drowning in EMIs Business Today (with Animesh Hardia)
  18. Once you are self-employed, your personal CIBIL is the credit file lenders read, so this explainer earns its place by spelling... Bajaj Housing Finance Article · 8 min read How Business Loans Affect Your CIBIL Score and Tips to Improve It Bajaj Housing Finance
  19. This is the exact script for the ask most founders never make. It walks you through opening the door with a low-pressure... Career Contessa Article · 14 min read How to Ask Your Boss for a Sabbatical Career Contessa Team
  20. Named founders (Shara Senderoff, Allyson Downey, Katie Stack and others) who ran the trial run for real: they kept the paycheck... Entrepreneur Article · 8 min read 7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses Lisa Evans
  21. This is the golden-handcuffs essay written by someone who actually walked: a senior engineer who left half a million a year... Michael Lin Writes (Substack) Essay · 12 min read Why I Quit a $450k Engineering Job at Netflix Michael Lin
  22. Before you let unvested RSUs decide your life, you need to actually understand what you are walking away from, and this is the... Holloway Article · 20 min read Vesting and Cliffs (The Holloway Guide to Equity Compensation) Andy Rachleff, Joshua Levy, and contributors
  23. This is the India-specific number you need to calibrate your founder budget: real founders here run on ₹50,000 to a few lakh a... Storyboard18 Article · 6 min read Gurgaon VC Questions Founder Poverty Culture After Bengaluru CEO Draws ₹50,000 Salary Despite ₹5 Crore Runway Storyboard18 Staff
  24. Your answer tells her to plug into women-founder capital early, and this is a named, ticket-sized shortlist of exactly who... Inc42 Article · 12 min read 22 Inspiring Women Investors In The Indian Startup Ecosystem Inc42 Staff

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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