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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 33 min · GTM Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales) Armand Farrokh and Nick Cegelski
  2. Video · 10 min · GTM SOC 2 Compliance: Everything Startup Founders Need to Know Rob Walling
  3. Video · 35 min · GTM How to Conduct an Effective Win Loss Interview Clozd win loss research team
  4. Video · 17 min · GTM Freemium business model or Free Trial? Here's the framework to decide. Wes Bush
  5. Video · 35 min · GTM Zapier’s Pricing Transformation: From Testing Gone Wrong to Usage-Based Wins | Beelieve 2025 Zapier monetization team
  6. Video · 48 min · GTM Miro’s former head of monetization on credits, scaling pricing experiments, and more | Akshay Sharma Akshay Sharma (formerly Miro)
  7. Video · 58 min · GTM Your First 30-60-90 Days in a RevOps Role RevGenius
  8. Video · 50 min · GTM Breaking Out of the CRM Box: How to Grow Your Career in RevOps RevOps Co-op
  9. Video · 29 min · GTM The Real Reason Sales Reps Won't Use Your CRM | RevOps Veteran Andy Smidmore Andy Smidmore
  10. Video · 51 min · GTM Farewell, Single Source of Truth: A New Way for RevOps to Data RevOps Co-op
  11. Video · 53 min · GTM Consolidating GTM Tools: What to Cut & How RevOps Co-op
  12. Video · 56 min · GTM Nearbound at Work. Partner Attach: The great debate Reveal The Nearbound Revenue Platform
  13. Video · 19 min · GTM How To Compensate Partner Teams Partner GTM Institute
  14. Video · 44 min · GTM Deal Registration Baptie and Co
  15. Video · 16 min · GTM How to Get SaaS AEs to Call an ON-THE-DIME Forecast. Caliber (Formerly pclub.io)
  16. Video · 63 min · GTM Data Model: Understanding the Data you measure in revenue organizations Winning by Design
  17. Video · 6 min · GTM Understanding the SaaS Magic Number, Benchmarks, Nuances & Investor Insights | SaaS Metrics School Ben Murray
  18. Video · 36 min · GTM How to Build Sales Funnel & Pipeline? | Ep.3 by Saurabh SenGupta, Ex-VP, Sales - Zomato Saurabh SenGupta
  19. Video · 33 min · GTM How To Improve Win Rates Using Win-Loss Analysis Clozd
  20. Video · 14 min · GTM How Salesforce Runs Its Internal Forecasting Process with Salesforce | SaaStr Software Community More SaaStr
  21. Video · 35 min · GTM Inside the 2025 SaaS Benchmarks Report (with High Alpha) Alloy Partners
  22. Video · 46 min · GTM Masterclass: Winning More Deals with Mutual Action Plans (ft. SalesPlaybook, Atrium, & Salesforce) Accord
  23. Video · 51 min · GTM Sridhar Vembu (Founder & CEO, Zoho) | Ask Me Anything Session | Inc42 Sridhar Vembu
  24. Video · 26 min · GTM The Simple Cold Call Framework No One Talks About (Ft. Josh Braun) Josh Braun

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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