Sell through other people

Partners, resellers and marketplaces: reach you don't have to build rep by rep.

What founders use for sell through other people, ranked by how many answers lean on it.

  1. Video · 40 min From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin Jason Lemkin
  2. Video · 56 min Nearbound at Work. Partner Attach: The great debate Reveal The Nearbound Revenue Platform
  3. Video · 19 min How To Compensate Partner Teams Partner GTM Institute
  4. Podcast · 34 min Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich Alex Rich
  5. Video · 44 min Deal Registration Baptie and Co

The questions

Partnerships and alliances 16

Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

What does a partnerships person actually do all day? 4 → Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? 4 → A much bigger company wants to partner with us. Should we say yes? 4 → I have just been handed partnerships as my job. What do I do in the first 90 days? 5 → How do I get a partner's reps to actually mention us in their deals? 4 → All 16 questions in Partnerships and alliances →
Channel, resellers and marketplaces 16

Resellers, system integrators, distributors, cloud marketplaces like AWS and Azure, app stores and app directories.

What is a channel partner, and why would a software company hand over 30% of the price? 5 → Is our product even ready for resellers? 5 → What is a cloud marketplace and why does everyone tell us to list on AWS? 3 → App store, app directory, cloud marketplace: which of these actually matters for us? 4 → How do we actually list on AWS Marketplace, and what changes in our sales process? 5 → All 16 questions in Channel, resellers and marketplaces →
eChai Partner Brands The partnership →