Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The government's explainer on what each Code changes. For an employer letting people go, it states the re-skilling fund (15... static.pib.gov.in Article · PDF backgrounder India's Labour Reforms: Simplification, Security, and Sustainable Growth (PIB backgrounder) Press Information Bureau
  2. The ministry's single page for the four Codes: the text of each Code, the Central Rules notified in 2026, the Industrial... labour.gov.in Article · Official page Labour Codes: the Codes, Central Rules 2026 and official FAQs (Ministry of Labour) Ministry of Labour and Employment
  3. An Indian platform for selling one-to-one calls, sessions and digital products from a single link, built for people selling... topmate.io Tool · Pricing page Topmate pricing Topmate
  4. A current, practical guide (June 2026) from an events-software company: build an audience profile sponsors can use, price... cvent.com Article · Long read How to Get Sponsors for an Event in 2026 John Hunter, Cvent
  5. A short, step-by-step guide from an event-ticketing platform (April 2025) for organisers of community-sized events: know your... stories.peatix.com Article · Guide How to craft a winning event sponsorship package Peatix
  6. LinkedIn's free library of job description templates, one per role, each with responsibilities, qualifications and interview... business.linkedin.com Template · Template library Job description templates by role (LinkedIn) LinkedIn
  7. Google's own guide, updated March 2026, to the method it hires with: the same vetted questions for every candidate for a role,... rework.withgoogle.com Article · Guide A guide to structured interviewing for better hiring practices (Google re:Work) Google re:Work
  8. Google's guide to treating candidates well through the process, including the ones you turn down: set expectations, keep them... rework.withgoogle.com Article · Guide How to create a positive experience for candidates (Google re:Work) Google re:Work
  9. Ready-made review formats from a performance-management software company: self-reviews, manager reviews, peer feedback and... lattice.com Template · Templates 7 performance review templates (Lattice) Lattice
  10. A bank of questions for self-reviews, manager reviews and peer feedback from an employee-feedback company. Useful when you are... cultureamp.com Article · Article Performance review questions (Culture Amp) Culture Amp
  11. Google's research into what its best managers do, the work known as Project Oxygen. For a founder running reviews for the first... rework.withgoogle.com Article · Guide Following the data: the research behind great managers (Google re:Work) Google re:Work
  12. A law firm's checklist, updated May 2026 for the Labour Codes, of what a startup must register for and comply with when it... ksandk.com Article · Checklist Labour law compliance for startups in India: checklist King Stubb & Kasiva
  13. The text of section 173 with its amendments and notifications: the first board meeting within 30 days of incorporation, at... ca2013.com Article · Statute text Section 173 of the Companies Act 2013: Meetings of Board ca2013.com
  14. The official free training from the team behind John Doerr's Measure What Matters: four chapters and 31 short videos on why... whatmatters.com Course · 31 video lessons, 2h 13m OKRs Explained: the free course from Measure What Matters John Doerr, Ryan Panchadsaram and Lisa Shufro
  15. A short business fable about a small startup that adopts OKRs, by a former product leader and Stanford lecturer. It is the... eleganthack.com Book · Book Radical Focus Christina Wodtke
  16. Marty Cagan's account of how product teams should use objectives: give a team a problem to solve and let it choose how, rather... svpg.com Essay · Essay Team Objectives: overview (SVPG) Marty Cagan
  17. Meetup's directory of startup groups in Indian cities, where many recurring founder and builder meetups list their events.... meetup.com Tool · Directory Startup groups in India (Meetup) Meetup
  18. The event platform many startup, AI and builder communities use to publish and take RSVPs, with a discovery page by category... luma.com Tool · Event directory Luma: discover events Luma
  19. The events calendar of India's technology industry body, covering product, AI and startup conferences and its startup programme... nasscom.in Tool · Event listing NASSCOM events NASSCOM
  20. An example of a state startup mission's own events calendar: workshops, demo days and programmes run by the state. Most states... startupmission.kerala.gov.in Tool · Event listing Kerala Startup Mission events Kerala Startup Mission
  21. An Indian platform for developer and technology communities that runs conferences and meetups on engineering, product and... hasgeek.com Tool · Community platform Hasgeek Hasgeek
  22. India's student hiring platform, with more than 32 million students registered. One free posting a month, with access to the... internshala.com Tool · Employer page Hire interns and freshers on Internshala Internshala
  23. The government's national internship portal, run by AICTE under the Ministry of Education, for AICTE, UGC and IGNOU students.... internship.aicte-india.org Tool · Official portal National Internship Portal (AICTE) AICTE, Ministry of Education
  24. An Indian platform where students take part in competitions, hackathons and quizzes and apply for internships. Recruiters can... unstop.com Tool · Employer page Unstop for recruiters Unstop

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Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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