Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Shaan Puri and Sam Parr, two founders who sold their companies, talking about business ideas, opportunities and investments.... youtube.com Video · Channel My First Million (YouTube channel) My First Million
  2. WTF is, the podcast series in which Zerodha co-founder and investor Nikhil Kamath holds long conversations with founders,... youtube.com Video · Channel Nikhil Kamath (WTF is) (YouTube channel) Nikhil Kamath (WTF is)
  3. Wix's own plan page: a free plan with Wix branding, then Light, Core, Business and Business Elite, each with a free domain for... wix.com Tool · Pricing page Wix plans and pricing Wix
  4. Squarespace's plan page, priced in rupees for India: Basic ₹630 a month and Core ₹720 a month billed yearly (₹810 and ₹1,080... squarespace.com Tool · Pricing page Squarespace pricing (India) Squarespace
  5. Webflow's site plans: a free Starter workspace, Basic at $15 a month billed yearly for a site without a CMS and Premium at $25... webflow.com Tool · Pricing page Webflow pricing Webflow
  6. Zapier's tested pick of AI website builders, updated August 2026: Wix for most people (free with Wix branding, from $17 a... zapier.com Article · 11 min read The 3 best AI website builders in 2026 Harry Guinness
  7. Zapier's review of what the free plans of Square Online, HubSpot, Canva, Wix and Webflow actually allow, with the upsell each... zapier.com Article · 13 min read The 5 best free website builders Maria Myre
  8. Carrd's pricing for one-page sites: free to build, Pro Lite from $9 a year, and Pro Standard at $19 a year for 10 sites with... carrd.com Tool · Pricing page Carrd Pro plans Carrd
  9. Unbounce's plans for marketers running paid traffic: Starter $29 a month ($22 billed yearly), Build $99, and Experiment $149 a... unbounce.com Tool · Pricing page Unbounce pricing Unbounce
  10. GemPages is a page builder app inside Shopify for product, landing and sale pages. It has a free plan for a first page and a... gempages.net Tool · Pricing page GemPages pricing GemPages
  11. Replo builds landing pages for Shopify brands running paid ads. A free plan publishes your first site; Starter is $99 a month... replo.app Tool · Pricing page Replo pricing Replo
  12. An independent comparison updated in November 2026 that sorts Unbounce, Instapage, Carrd, Framer, Leadpages, Landingi, Webflow... dupple.com Article · 13 min read Best Landing Page Builders in 2026: The Top 9 Compared Dupple
  13. Zapier's tested list from June 2026 of AI app builders for people who do not code: Softr, Microsoft Power Apps, Airtable Omni,... zapier.com Article · 14 min read The 5 best AI app builders in 2026 Miguel Rebelo
  14. Softr turns a spreadsheet, Airtable or its own database into a portal, directory or internal tool. A free plan, then Basic at... softr.io Tool · Pricing page Softr pricing Softr
  15. Bolt builds web apps and sites from a prompt. The Free plan has daily limits and Bolt branding with no card required; Pro is... bolt.new Tool · Pricing page Bolt pricing StackBlitz
  16. Glide makes apps from spreadsheets and data you already keep. Free for up to 10 projects, Basic at $25 a month for personal... glideapps.com Tool · Pricing page Glide pricing Glide
  17. TechCrunch's January 2026 report on Emergent, the Indian AI app builder, raising $70 million from SoftBank and Khosla Ventures.... techcrunch.com Article · 5 min read Indian vibe-coding startup Emergent triples valuation to $300M with $70M fundraise Jagmeet Singh
  18. Sketch is the Mac-native design tool. Standard is $12 per editor a month billed yearly with real-time collaboration and free... sketch.com Tool · Pricing page Sketch pricing Sketch
  19. ProtoPie builds high-fidelity interactive prototypes that behave like the real app, with sensors, inputs and logic. Free covers... protopie.io Tool · Pricing page ProtoPie plans ProtoPie
  20. Zapier's May 2026 comparison of Figma, Whimsical, Balsamiq, UXPin, Axure RP and Visily for wireframes and prototypes, with what... zapier.com Article · 16 min read The 6 best wireframe tools in 2026 Maria Myre
  21. Hostinger's shared hosting priced in rupees: Single ₹69 a month on a 48-month term (₹3,312 upfront) renewing at ₹289, Premium... hostinger.com Tool · Pricing page Hostinger web hosting (India) Hostinger
  22. Hostinger's help article listing its server locations by plan, including India (Mumbai for agency plans), and how to choose or... hostinger.com Article · 3 min read Where are Hostinger servers located? Hostinger
  23. MilesWeb is an Indian host headquartered in Nashik with data centres in India and abroad. Starter is ₹69 a month on a 36-month... milesweb.in Tool · Pricing page MilesWeb web hosting MilesWeb
  24. Cloudflare's platform for static and full-stack sites deployed from Git. Every plan, free included, comes with unlimited sites,... cloudflare.com Tool · Product page Cloudflare Pages Cloudflare

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Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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