Starting Up

The resources founders actually use.

Every essay, video, podcast, book and tool behind 1,327 answered founder questions, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This is the official walkthrough for wiring Razorpay into a Bubble app, which is the exact path most no-code founders in India... Bubble Blog Article Razorpay + Bubble: In-App Payments From India's Payment Solutions Provider Théo Goldberg
  2. The primary Razorpay documentation, so it is the source of truth on API keys, test mode, capturing and verifying payments, and... Razorpay Docs Article How to Integrate Razorpay Payment Gateway Razorpay
  3. Cashfree is the main Razorpay alternative in India, and this guide lays out the integration options (hosted checkout versus... Cashfree Payments Article Guide to Integrate Payment Gateway in Website and App Cashfree Payments
  4. Setu is NPCI-certified and built for UPI-first collection, including deep links and mandates, which suits India-only products... Setu Tool UPI APIs for Seamless Payments Setu
  5. If your customers are outside India, this is the doc that matters, because Stripe India works differently from the global... Stripe Documentation Article Accept International Payments From India Stripe
  6. The official Bubble manual for the Stripe plugin, which is the cleanest path if you serve global customers. It covers one-time... Bubble Manual Article Stripe Plugin Bubble
  7. An honest breakdown of what Bubble actually costs once workload units and growth are in the picture, which the pricing page... No Code MBA Article Bubble Pricing 2026: Plans, Costs and Hidden Fees No Code MBA
  8. Airtable is the recommended starting database for a no-code app, and this explains why it is a relational database wearing a... Zapier Article What is Airtable? A Detailed Guide for Beginners Zapier
  9. A hands-on lesson that walks you through actually building your first Airtable base, not just explaining the concept. It is the... NoCode.tech Article No-Code Lesson: How to Create a Database with Airtable NoCode.tech
  10. A survey of the main builders so you choose the right tool before you sink time into one. It is candid that Bubble suits full... Bubble Blog Article 9 Best No-Code App Builders (Web and Native Mobile) Bubble
  11. A direct comparison of the two most common starting points, one flexible and one opinionated. Softr removes blank-canvas... Bubble Blog Article Bubble vs Softr: Which Is the Best No-Code Platform? Bubble
  12. This is the tool your short answer names, straight from the source. Glide reads the headers of your Google Sheet and generates... Glide Tool · Sign up and build in an afternoon Glide: Build custom no-code apps with Google Sheets Glide
  13. Softr is the other half of your answer, aimed at portals and websites rather than mobile apps. You connect an Airtable base,... Softr Tool · Sign up and build in an afternoon Softr: Build client portals and business apps with Airtable data Softr
  14. Before you add a second tool, Airtable can already put a usable front end on your data. Interface Designer lets you drag... Airtable Tool · Built into every Airtable base Airtable Interface Designer Airtable
  15. A plain walkthrough of turning a spreadsheet into an app, including the part most tutorials skip: cleaning your data first. It... Glide Blog Article · 10 min read How to make a Google Sheets app with no code Glide
  16. A real build diary from a non-technical maker who shipped a public app (a hiking-trail directory) on top of a multi-tab Google... benlcollins.com Article · 15 min read How I built a Glide app and turned my Google Sheet into a no-code app Alexis Grant
  17. Walks through the client-portal pattern specifically: sign-in pages, gated data, and per-client visibility on top of an... Softr Article · 8 min read Build an Airtable client portal without code Softr
  18. Helps you choose between the tools instead of just accepting the first one. It lays out when Glide fits (mobile, spreadsheet... No Code MBA Article · 12 min read The 3 best no-code app builders for beginners No Code MBA
  19. Video · 15 min video Build a Simple App from a Google Sheet with Glide Glide
  20. Video · 10 min video Build an App from a Google Sheet with Glide! Glide
  21. A guided, hands-on project if you want structure rather than a loose video. In about two hours you build a real Glide app from... Coursera Course · 2 hour guided project Build a mobile app with Google Sheets on Glide and no coding Coursera Project Network
  22. Proof that a non-technical maker can build something people pay for entirely inside Airtable. Olive, a web designer, shipped a... Indie Hackers Article · 10 min read An app with 52 paying users made with Airtable Indie Hackers
  23. A step up in ambition: a recurring-revenue business running on the Airtable ecosystem. It shows how far the... Indie Hackers Article · 10 min read This founder built an $8,600 MRR business on Airtable Indie Hackers
  24. A concrete build of an internal ops app on top of a Google Sheet with Glide, walking through the data, user roles, and... boldtech.dev Article · 20 min read Glide Basics: Build an app to manage your Google Sheets data boldtech.dev

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Find an idea worth pursuing Spot problems worth solving and find the one that actually fits you. 4 steps Validate before you build Get real evidence people want it before you write a line of code. 4 steps Understand your customers Talk to real users, define who you're for, and read the market clearly. 4 steps From idea to first customers The idea-stage spine: find a problem, prove it, talk to customers, and land the first ten. 4 steps Build an MVP without code Ship a first version with no-code tools before you hire anyone. 4 steps Build and launch your first product Turn a validated idea into something real people can use. 6 steps Find and work with developers Hire, brief, and work with builders without getting burned. 4 steps Name and brand your startup Name it, design an identity, and say what it does in a line. 3 steps Build a landing page that converts A page that loads fast, earns trust, and turns visitors into signups. 4 steps Get your first customers The scrappy, unscalable work of going from zero to your first paying users. 5 steps Sell it yourself, founder-led Reach out, run the conversation, and close before you have a sales team. 4 steps Grow with content and SEO Compound reach with content, search, and a founder audience. 3 steps Grow with paid ads Spend that returns: the channels, metrics, and loops behind it. 4 steps Price and package your product Charge for value, package it right, and check the numbers work. 3 steps Bootstrap instead of raising Fund growth from revenue, and keep control of your company. 4 steps Raise your first round Understand the game before you pitch: whether to raise, from whom, and on what terms. 5 steps Find a co-founder, split equity Find the right partner and split equity without regret. 3 steps Set up the company right Incorporate, split equity, protect your IP, and make your first hires. 4 steps Survive founder life Mindset, burnout, the leap, and the parts nobody warns you about. 5 steps Build in India The India-specific playbook: schemes, government, enterprise, and the local market. 5 steps

The questions founders start with

What are good startup ideas in India right now? The ideas Indian investors are backing in 2026 sit in a few places: AI built into one industry's daily work (vertical AI for B2B, where software fu... Beginner 5 resources → How do I find product-market fit? Narrow until a small group cannot do without you, then widen. Pick the segment where usage is strongest, talk to those people every week, and chang... Intermediate 9 resources → Do I actually need a co-founder, or can I go solo? You don't strictly need one, but the data says teams outlast solos: complementary skills, shared load, and someone to argue you out of bad calls al... Beginner 3 resources → How do I build an MVP for my startup, step by step? Write down the one assumption that kills the idea if it is wrong, then build the cheapest thing that tests it and get it to real users within weeks... Beginner 9 resources → Which tool should I use to analyse qualitative data like interview notes? For a founder with a dozen interviews, Gemini Notebook, which is free, or Claude, free or $20 a month on Pro: load the transcripts, ask for the rec... Beginner 6 resources → How do I get my first client as a freelancer? Your first client is most likely someone who already knows you or someone they know, so start there before marketplaces. 1) Pick one service for on... Beginner 6 resources → How do I decide how much to charge for my product? Stop guessing and stop pricing off your costs, price off the value the customer gets and their willingness to pay. Talk to customers about pricing,... Beginner 3 resources → Should I raise venture capital or bootstrap my startup? Raise VC only if your business needs a big pile of cash to reach escape velocity before someone else does, and if a 10x-in-a-few-years outcome is g... Beginner 3 resources →

Questions for your situation

The Aspiring Founder The Idea-Stage Founder The Builder The Launcher The Grower The Student Founder The Indie Hacker The Technical Solo Founder The Non-Technical Founder The Domain Expert The Women Founder The Anywhere Founder The Corporate Switcher The Repeat Founder
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