Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · Conference talk · GTM
"Big Bets that Paid Off" with Freshworks Founder & CEO Girish Mathrubootham | SaaStr Annual
Girish Mathrubootham
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Video · Interview · GTM
The BrowserStack story, from Co-founder and CEO Ritesh Arora
Ritesh Arora
- Her four recurring failure modes, including misreading your competitive alternatives and the go to market gaps that quietly... Business of Software Video · Conference talk · GTM The Hard Parts of Positioning: Learnings from 11 years and 300 technology companies April Dunford
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Video · short watch · GTM
Introduction to AWS Marketplace
Amazon Web Services
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Video · 40 min · GTM
SaaSBoomi Fireside chat with Ritesh Arora, co-founder and CEO of BrowserStack
SaaSBoomi
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Video · 50 min · GTM
B2B SaaS Positioning with Anthony Pierri
SaaSBoomi
- Gross ran Heroku's self serve business and later led Duo and Vimeo, so this is someone describing the machine from the inside... Heavybit Video · 40 min watch · GTM Building Self-Serve Go-to-Market with Adam Gross Adam Gross
- A full walkthrough of the artefact you need before you hire rep three: the 30 day multi-channel sequence, the openers, the... 30 Minutes to President's Club Video · 60 min watch · GTM How to Build Your Outbound Process From Scratch Nick Cegelski and Armand Farrokh
- Hasura's own account of the two hardest transitions in developer-led growth: moving from a project people like to a product... Inc42 Academy Video · 60 min watch · GTM How Hasura Built India's First Open Source Unicorn Inc42 Academy
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Video · Interview · GTM
Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung
Vidit Aatrey
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Video · About 70 min · GTM
Paras Chopra: How To Build A Successful Startup In India | Sold Wingify For $200 Million
Paras Chopra
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Video · About 1 hr 9 min · GTM
How they built a $600M SaaS Company? Ft. Khadim Batti & Vara Kumar Namburu - Co-founders, Whatfix
Khadim Batti
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Video · 47 min · GTM
Acquisition By Freshworks and Building SaaS in Chennai with Srikrishnan Ganesan, Founder, Rocketlane
Srikrishnan Ganesan
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Video · About 1 hr · GTM
8 Years Without Funding to $100M Raise & Now A Category Leader | Shivku Ganesan,Exotel
Shivakumar Ganesan
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Video · Interview · GTM
From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX
Shivakumar Ganesan
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Video · Short clip · GTM
Product-led growth B2B companies succeed if they master this first step | Elena Verna
Elena Verna
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Video · Talk · GTM
The Sales Acceleration Formula | Mark Roberge | Talks at Google
Mark Roberge
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Video · Interview · GTM
India SaaS Story - Manav Garg (CE) & Founder, Eka) | Fundraising | Hiring | Going from 0 - 1
Manav Garg
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Video · Short explainer · GTM
Christopher Lochhead on What It Means to Be a Category King
Christopher Lochhead
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Video · Interview · GTM
From Chrome extension to $5B platform | Postman's journey | Abhinav Asthana (Co-founder & CEO)
Abhinav Asthana
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Video · Long-form interview · GTM
Every Lesson From Scaling Datadog to $40B
Olivier Pomel
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Video · Reading of the memo · GTM
The Founders' List: Slack's Internal Memo 'We Don't Sell Saddles Here' (Famous Memos)
Stewart Butterfield
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Video · Podcast episode · GTM
76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack
Kevin Egan
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Video · About 1 hr 21 min · GTM
Lessons from scaling Stripe | Claire Hughes Johnson (ex-COO of Stripe)
Claire Hughes Johnson
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →