Brand, web & content

Name it, say what it does, and put up a site that earns trust.

What founders use for brand, web & content, ranked by how many answers lean on it.

  1. The email signature is the brand touchpoint a B2B founder hits dozens of times a day and almost always neglects, which is odd... HubSpot Template · ~5 min to set up Free Email Signature Generator HubSpot
  2. A missing or stretched favicon is one of the smallest details that quietly makes a new startup look unfinished, and this tool... RealFaviconGenerator Tool RealFaviconGenerator RealFaviconGenerator
  3. The safest place to pick fonts you can actually ship: everything is free, open source, and licensed for commercial use (logos,... Google Fonts Tool Google Fonts Google
  4. A pretty palette that no one can read reads as careless, and this is the fastest way to catch that before it ships. Paste a... WebAIM Tool WebAIM Contrast Checker WebAIM
  5. Figma's free plan is genuinely enough to design, tweak, and export a full logo set (SVG for print, PNG for the web) without... Figma Tool · Ongoing tool Figma (free plan) Figma
  6. The messiest part of staying on-brand across a website, app, LinkedIn, and event booths is that the person making a WhatsApp... Canva Tool · Product page plus setup docs, ~30 min to set up your first kit Canva Brand Kit (Canva Pro) Canva
  7. Day-to-day posts are where a brand quietly falls apart, because each one gets rebuilt from scratch in a slightly different... Canva Template · Template library, pick and reuse in minutes Free and customizable social media (social graphic) templates Canva
  8. The article walks a four step method and then hands you an editable Google Doc you can fill in, which is what you actually need... Semrush Template How to Define Your Brand's Tone of Voice (with free template) Eugenia Verbina
  9. This is a free, browsable library of real SaaS landing pages (ConvertKit, Loom, Gumroad, and more) with the actual hero copy... swipefile.com Tool · Browsable gallery, dozens of real pages SaaS Landing Page Examples (Swipefile) swipefile.com
  10. Before you worry about whether your copy is persuasive, this catches whether it will even reach the inbox. It is genuinely free... Mailmeteor Tool · ~2 min per check Free Email Spam Checker Mailmeteor
  11. When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in... Big Bang Copy Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass Brand Tone of Voice Template (free, fill-in) Big Bang Copy
  12. When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries Good Microcopy Sam Hulick
  13. When you don't have the traffic to A/B test, a five-second test is the practical substitute: show your copy to a handful of... Maze Tool Five-Second Test Template Maze
  14. You cannot fix indexing mistakes you cannot see, and this free tool from Google shows you exactly which of your pages are... Google Search Console Help Tool Page Indexing report (Google Search Console) Google
  15. AlsoAsked pulls Google's live People Also Ask questions and maps them into a branching diagram, so you see the actual questions... AlsoAsked Tool · free tier with limited daily searches, paid plans for volume AlsoAsked: People Also Ask keyword research tool Mark Williams-Cook
  16. Before you spend weeks writing in Hindi, spend ten minutes checking whether your actual buyers search that way. Google Trends... Google Trends Tool · Free web tool, a few minutes per check Google Trends (Explore and Compare) Google
  17. When nobody has heard of you, a real quote in a journalist's story is one of the few ways to earn a genuine press link from a... HARO (helpareporter.com) Tool · Ongoing (daily email queries you respond to) Help a Reporter Out (HARO) Featured.com
  18. This is Google's own explanation of the three numbers that actually tell you if your content is getting found: impressions,... Google Search Console Help Tool Impressions, clicks, and position in Google Search Console (official docs) Google Search Central
  19. Once you have decided that signups and leads are what count, GA4 is the free tool that connects a content visit to that action.... Google Analytics Help Tool About key events (conversions) in Google Analytics 4 (official docs) Google Analytics team
  20. The GaryVee model tells you what to do, this gives you a reusable sheet so you do it the same way every week without re... writerzen.net Template · about a 10 step checklist Content Repurposing Checklist (Google Sheets) WriterZen

The questions

Naming your startup & domains 18

A name you can spell, say, and own.

How do I come up with a good name for my startup? 3 → Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → All 18 questions in Naming your startup & domains →
Website & landing page 18

Look real, load fast, ship today.

What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → Do I need a full multi-page website or is a single landing page enough? 2 → All 18 questions in Website & landing page →
Branding & visual identity 18

Look like a company people trust.

What does 'branding' actually mean for an early-stage startup? 2 → How do I position my startup so people instantly 'get' it? 2 → Do I need to hire a designer for a logo, or can I DIY it? 2 → How did Indian brands like Zerodha build trust without huge ad budgets? 2 → How do I create a consistent visual identity (colours, fonts) without a designer? 2 → All 18 questions in Branding & visual identity →
Copywriting & messaging 18

Say what it is in words a customer would use.

How do I write copy that explains what my product does clearly? 2 → What are the rules of good marketing copy? 2 → How do I write a headline / value proposition that grabs attention? 1 → How do I find the exact words my customers use to describe their problem? 2 → How do I structure a message so customers care (story / framework)? 2 → All 18 questions in Copywriting & messaging →
Content & SEO foundations 18

Get found by the people already searching.

What is SEO and do I even need it as an early-stage startup? 2 → How do I do keyword research to find what my customers search for? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → All 18 questions in Content & SEO foundations →
eChai Partner Brands The partnership →